Tag Archives: Babies R Us

The New York brand acquisition and management firm, WHP Global has taken a controlling interest in Tru Kids Inc, the parent company to Toys R Us, Babies R Us, Geoffrey the Giraffe brands, and more than 20 established consumer toy and baby brands. Under the acquisition, WHP will now manage …

Details surfaced on Monday to confirm previous reports that the retailer’s executive team had been reaching out to toy manufacturers since January with plans for a brand revival.