Tag Archives: baby

UK retailer Mamas & Papas eyes licensing and franchising among global growth plans

The British nursery and children’s wear retailer, Mamas & Papas is eyeing international growth, having signed a slate of new overseas partnerships across central and eastern Europe. The move, according to the firm, arrives amid a surge in international demand for British heritage brands like the Yorkshire-based Mamas & Papas, …

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Baby and parent product label Marcus & Marcus eyes licensing move into toys, fashion, kitchen and more

The baby and parent product label, Marcus & Marcus is taking its first steps into the licensing space, having appointed LMG to help build brand awareness through a programme of new licensing partnerships. Developed by two parents, Marcus & Marcus is recognised for its bold, bright and engaging animal friends …

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Etta Loves partners with Keith Haring Foundation on new baby collection

The baby and mother specialist, Etta Loves has teamed with the Keith Haring Foundation to create a new range of sensory baby products that makes use of the artist’s much-loved designs and embodying Haring’s own sentiments that ‘art is for everyone.’ The new range brings the art of Haring to …

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Early Learning Centre partners with Poetic Brands for baby, children’s wear and accessories

The Early Learning Centre brand is expanding into baby, children’s wear and accessories, thanks to a new licensing partnership with the clothing specialist, Poetic Brands. The partnership has been brokered by the Early Learning Centre’s licensing agency, Riverside Brands. The new ELC collection will incorporate baby and children’s wear products, …

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Mothercare signs off franchise partnership with UK high street retailer Boots

The baby products specialist brand Mothercare has signed off a franchise deal with the high street retailer Boots that will see the pharmacy chain sell Mothercare products within its branches and online. Mothercare wnet into administration last year and was forced to close all of its UK shops in January …

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Macmillan Children’s Books celebrates Dear Zoo in new F&F at Tesco range

Macmillan Children’s Books has struck up a new deal with Tesco’s clothing brand F&F to launch a range of baby clothing based on the classic pre-school storybook Dear Zoo created by Rod Campbell. Developed by Paul Dennicci for F&F at Tesco, the range launched last week across 165 stores nationwide, …

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Sensory baby lifestyle brand Etta Loves launches new Peanuts collection

The entertainment, sport and brand licensing agency, WildBrain CPLG has secured a new partnership with the sensory baby lifestyle brand, Etta Loves, for a new collection of products inspired by the iconic Peanuts brand. The deal has been brokered by WildBrain CPLG on behalf of Peanuts Worldwide and will see …

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