Tag Archives: babywear

Spread Group links with Peanuts Worldwide for print-on-demand babywear

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Spread Group and Peanuts Worldwide are kicking off the new year with a range of baby products and designs. The collection will be offered across the whole of the EU and the UK, and will feature the lovable beagle Snoopy on baby-grows, tiny t-shirts and warm hats.

Sven Burscher, Spread Group’s Head of Licensing, says: “This partnership expands Spread Group’s offering with lovely designs for the Peanuts baby demographics. It gives the brand and its fans the option of print-on-demand, which offers a range of designs in a style, size and colour to suit them. Peanuts has positivity associated with the brand we are very excited to have Snoopy and the gang in our portfolio!”

Tara Botwick, Vice President of Territory Management, EMEA for Peanuts Worldwide, adds: “We are looking forward to growing our baby offerings in Europe, as we know that parents and grandparents want to share their love of Peanuts with the next generation. Expanding our print-on-demand business is important as we continue to reach new audiences and Spread Group is a key licensee in that category.”

Spreadshirt’s Marketplace will also host a showroom of the designs featuring Charles M. Schulz’s classic characters. More designs will be added as they come on-stream, and the collection will also include apparel for teenagers and adults.

 

Macmillan Children’s Books launches new Dear Zoo babywear collection to Tesco

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Macmillan Children’s Books has launched a new clothing range for Tesco based on the classic and much-loved children’s story, Dear Zoo, created by Rod Campbell. The latest collection follows the success of the first Dear Zoo apparel range across Tesco stores in 2020.

The babywear collection is now available in-store and is made up of six garments for babies aged 0 to 24 months, including a sleepsuit, sleeping bag, pyjama sets, vests, and bibs. The new designs introduce two new colours to the Dear Zoo palette, which fit alongside the existing and classic Dear Zoo imagery.

A large social media influencer campaign accompanies this launch and will showcase sample outfits and books to over 350k consumers.

Stephanie Barton, publisher, preschool, brands and classics, Macmillan Children’s Books, said: “We were delighted by the success of the Dear Zoo babywear in Tesco last year and couldn’t have been more pleased when they wanted to do a new range for 2021. They are a brilliant partner, and the clothing sits well alongside the other bespoke licensing that we have for Dear Zoo.

“The classic story continues to grow in popularity each year and has now been loved across three generations of families. This new apparel gives something extra to families who really love the brand, while introducing new families to the animals and the story.”

The Dear Zoo classic storybook offers the magic of a shared storytelling experience as a variety of animals are sent from the zoo. The story brings a sense of humour, anticipation and discovery as the child turns the pages. It continues to be at the heart of families throughout the UK and around the world and was the bestselling picture board book in the UK in 2019.

Macmillan Children’s Books will be celebrating the 40th anniversary of Dear Zoo in 2022 and plans are being laid for an extensive on- and off-line consumer marketing campaign across the brand. The Dear Zoo Live on Stage play production hopes to tour 20 venues with 80 shows nationwide in autumn 2021, depending on COVID regulations. Since its launch in 2018, nearly 85,000 children and families have already enjoyed the performances and it has also successfully toured in the UAE, Hong Kong and Singapore.

This new clothing launch continues the growing story around Dear Zoo and Macmillan is looking forward to building on its success in the soft toy, nursery, gifting and stationery sectors shortly.

Poetic Brands launches baby apparel and accessories division with Tiny Tatty Teddy partnership

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The apparel specialist, Poetic Brands, has signed a new deal with Carte Blanche Greetings to create a babywear collection based on the classic Tiny Tatty Teddy property. The deal arrives as Poetic Brands expands its successful business with the establishment of a baby apparel and accessories division.

The Tiny Tatty Teddy range will include a wide range of baby products. Poetic Brands will also be creating a range of girls and adults daywear based on Tatty Teddy, the grey bear with the blue nose and patches. 

Tiny Tatty Teddy is the nursery proposition within the now iconic Me to You brand with the signature character Tatty Teddy. Launched in 1995 with a handful of greeting card designs, the brand has successfully grown to witness a licensing portfolio covering 12 categories, with representation in 110 countries around the world.

Shortlisted for the Best Classic Licensed Property Award in this year’s Licensing Awards and currently celebrating 25 years of Sharing the Moments that Matter, Me to You is recognised as an evergreen brand.

“Me to You is a classic and much-loved character with fans all over the world. Our team at Poetic Brands have worked with the Me to You brand over the years and have identified some key areas for further growth and development,” said Anne Bradford, director, Poetic Brands.

“We’re super excited to be working with Talia and the team and are already creating innovative new ranges and collections offering full category activation opportunities.”

Talia Tester, licensing manager, Carte Blanche, added: “I am very pleased to be collaborating with Poetic Brands in such a core category for us. They truly understand the values, positioning and vision for our brands and am confident that this is the beginning of a fantastic partnership. 

“We already have very strong business within apparel thanks to our existing long-term partners, and working with Poetic will allow us to move into additional areas that grow this even further. The concepts shared so far are very exciting and I can’t wait to see where they take it, they have already hit the ground running.”