Penguin Ventures' creative director, Thomas Merrington believes that new technology is fuelling today's experiential culture. He also believes it will deliver something 'nobody is expecting' at this year's Hyde Park Winter Wonderland The Snowman initiative.
Read More »Back yard to Hyde Park: How an independent cinema is transforming brand experiences
Having secured a partnership with Penguin Ventures to bring The Snowman to Hyde Park's Winter Wonderland this year, Back Yard Cinema is expanding its offering for the modern day cinema goer.
Read More »Backyard Cinema teams with Penguin Ventures for Hyde Park Winter Wonderland The Snowman experience
To celebrate the 40th anniversary of the classic story of The Snowman, Backyard Cinema is creating an immersive multi-roomed and multi-sensory cinematic experience at Hyde Park’s Winter Wonderland this year.
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