Tag Archives: Baileys Original Irish Cream

Beanstalk Latin America whips up sweet deals for Diageo

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Beanstalk Latin America is enjoying success with its first client, Diageo, and the development of the licensing programme for the world-famous Original Irish Cream liqueur brand, Baileys.

The brand has been extended across food and beverage categories throughout the region, with a robust strategy for further development of the Baileys licensing programme in LATAM. Over the past year, the brand has established a strong foundation of licensed products that is helping drive transformation for the brand in the region, repositioning Baileys from being your mother’s holiday drink to the indulgent adult treat to be enjoyed year-round.

Deals include:

Mexico

  • Confectionery: Baileys’ first and longest licensee in Latin America, Turin, has been in the market for nearly 15 years and continues to deliver impressive results. Turin offers premium Baileys filled chocolates at major retailers, travel retail and its own stores.
  • Gifting: One of Baileys’ newest partners, Marco Polo, will launch confectionery snacks and cocktail gift sets in August 2022.
  • Frozen desserts: A natural extension for Baileys in the world of treating, Iced Baileys ice cream by Helados Nestle launched in 2019 and is innovating with a novelty Iced Baileys Cookie concept – a chocolate-covered cookie sandwich filled with Baileys ice cream.
  • DIY cocktails: This revolutionary concept by Autentico Corajillo offers the perfect ready-to-shake Baileys Carajillo cocktail in a reusable, biodegradable shaker.
  • Baked goods: El Globo, Grupo Bimbo’s bakery chain, offers premium cakes for any moment of celebration. Rich’s, a bakery supply company, has developed a line of in-store Baileys bakery products that are available at Walmart and major chains around the country. Additionally, Walmart Mexico offers a variety of Baileys-flavoured cakes and desserts. Intercandy is developing a delicious individual cake imported from Italy, a soft sponge cake with a Baileys flavored filling that will launch at the end of 2022.
  • Licensing-In: In a first for the brand, Baileys licensed-in the Churreria El Moro brand, a churro store established in Mexico City in 1935, to develop a churro-flavored Baileys liqueur available exclusively in Mexico.

Brazil

  • Glassware: Offering fine glassware for the Tanqueray, Guinness, Johnnie Walker, Smirnoff and Gordon’s brands, Globimport creates quality products for cocktail enthusiasts. For each brand, consumers can find individual glassware or gift sets. Products have an extensive distribution and are available on e-commerce and the main chains in the Brazilian market, including Pão de Açúcar, Carrefour, Havan and others.
  • Coffee: Tres Corações, a leading coffee manufacturer in Brazil, has developed and launched the first Baileys cappuccino pods in the country, offering high quality and convenience. The pods feature a balanced recipe and flavour that match with local culture and climate, naturally aligning with Baileys’ indulgent positioning. The product can be found on e-commerce and at the top retailers in Brazil.

Colombia, Central America and Chile

  • Chocolate: In Colombia, leading chocolate brand Mont Blanc launched the first line of several Baileys chocolates varieties in February 2022.
  • Frozen desserts: For Holiday 2021, Dos Pinos, a leading dairy company in Central America based in Costa Rica, launched the first Baileys ice cream in the territory to great fanfare and with a pop-up Baileys Treat Bar celebration.
  • Baked Goods: In Chile, Quinta has developed a line of Baileys cakes for major supermarket chain Cencosud.

“The interest we have seen for the Baileys brand has been extraordinary and we look forward to introducing more indulgent, culturally relevant Baileys treats for adults across the region,” says Director of Brand Management Carolina Verdugo. “We are currently working with other Beanstalk clients to develop their brands via licensing in the region, in addition to discussing opportunities for local and global brands outside of Beanstalk’s client portfolio.”

If you are interested in discussing opportunities with Beanstalk LATAM, contact LATAM@beanstalk.com.

Baileys and chocolatier Lir launch the Chocolate Bombe and other festive treats

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Baileys, the Original Irish Cream liqueur, has partnered with master chocolatier Lir to deliver a line of festive chocolate treats in Ireland and the UK, in time for the holiday season. The partnership was brokered by Baileys’ brand extension licensing agency, Beanstalk.

The new range of Baileys x Lir chocolates includes two festive tins filled with Baileys Chocolate truffles. The tins are available from the Lir Chocolates website, retailing between £5-£15.

Due to hit shelves in early November is the Baileys Chocolate Bombe. Each pack contains three Chocolate Bombes filled with Baileys-flavoured milk chocolate and marshmallows ready for dunking. The Baileys Chocolate Bombe will be available in Morrisons, Asda, Matalan & B&M and online at lirchocolates.com for RRP £5.

Returning this holiday season are the Baileys signature Chocolate Collection Box and the Baileys gift-wrapped box. The box includes a range of Baileys flavoured chocolates, including gooey brownies and creamy caramel hearts, and is available at Asda for £8. The Baileys gift-wrapped box is filled with milk, dark and white truffles, including coffee, caramel, and almond flavours, and is packaged in Baileys gift-wrap. It’s available from the Lir Chocolates website, retailing at £10.

“The festive season wouldn’t be the same without the indulgence of some of your favourite chocolates. Baileys and Lir have created the perfect range of delicious adult treats to delight any Baileys lover, whether that is a friend, family member or yourself,” says Louise French, Senior Vice President, Business Development and Operations at Beanstalk.

Katie Byrne, Senior Brand Manager at Lir adds: “We’re thrilled with the reaction to our Baileys Chocolate Christmas NPD – everyone loves the mix of delicious chocolate in a fun, decorative format. This year more than ever, we’re all in need of some Christmas cheer and we’re delighted to be able to help spread a little joy during the festive season! The Lir Team, in conjunction with Beanstalk and Diageo, have worked tirelessly over the last year to bring these products to market and it’s wonderful to see them on shelf.”