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Tag Archives: Baileys

Finsbury Food Group and Diageo launch new Baileys Marbled Celebration Cake with more to come for 2021

Cake manufacturer Finsbury Food Group and Diageo are strengthening their successful partnership by introducing the Baileys Marbled Celebration Cake to its growing Baileys range. Featuring traditional Baileys-infused frosting, the cake is on sale from September in Morrisons, Asda, Sainsbury and Tesco. Since 2018, Finsbury Food Group has been working closely …

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Beanstalk appoints Maurizio Distefano Licensing to grow Baileys and Guinness brands across Italy

Beanstalk has appointed Maurizio Distefano Licensing to expand its slew of Diageo brands, including the likes of Baileys and Guinness across Italy. The partnership has been established, based on a shared philosophy between MDL and Beanstalk that a successful licensing programme requires a “strategic approach consistent with a brand’s unique …

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Baileys lines up delicious partnership with Bavarian craft biscuit brand Bahlsen

Baileys has lined itself up a delicious little partnership with Bahlsen, the family-run crafted biscuits brand, to create the Bahlsen Ohne Gleichen Baileys and Bahlsen Comtess Baileys range – which is ironically, quite the mouthful. To put that into more digestible morsels, Bahlsen Ohne Gleichen Bailieys is a crispy wafer, …

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Diageo partners with Kraft Heinz to deliver non-alcoholic Baileys range

Kraft Heinz is partnering with Baileys to launch a new range of non-alcoholic Baileys Ready-toDrink Cold Brew cans, joining the Baileys Roast & Ground Coffee bags and K-Cup pods. Renowned for its blend of fresh, premium Irish dairy cream, the finest spirits, aged Irish whiskey and a unique chocolate blend, …

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