Tag Archives: bandai

Children’s entertainment licenses PAW Patrol, Super Mario, Harry Potter, and Star Wars have been among those praised by the Toy Retailers Association for the role they have played in helping the toy industry through a troubled 2020. In this year’s Toy of the Year awards, reflective of the change of …

Bandai UK’s Tamagotchi is joining forces with the ever-popular Hello Kitty to allow users to enlist the help of the iconic Sanrio character to raise and nurture their digital pets. ‘It’s everything that is familiar to people who have played with Bandai’s virtual pet gadgets,’ says the firm, ‘but with …

Timothy Armoo is the CEO and founder of Fanbytes, a digital marketing business that has shot to success in the three short years it has been plying its trade as a leading light in Gen Z marketing and tapping into the global TikTok sensation early doors. At 24 years old, …

Global social media influencers Ethan Gamer and Ali-A both star in the series and will be involved on an ongoing basis in promotion.

Licensing.biz talks to Andre Lake Meyer, president of global brand strategy and consumer products at Zag America about Zak Storm and its three-way interactive toy, game and TV series.

Bandai partnered with the UK's number one kids radio station, Fun Kids as well as YouTube influencer Ruby Rube.

The new line features playsets, interactive toys, feature figures, plush, bath toys and more, all hitting shelves this May.

Monchhichi has taken over the Tiny Pop homepage presenting a collection of dolls and games.

The firm's SVP, head of global merchandising, talks about the upcoming toy line and further licensing plans.

NECA, Sega, Bandai and Dark Horse Comics on board to celebrate the milestone