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Tag Archives: Barbie

Mattel and Disney launch Star Wars: A New Hope inspired Barbie collection

Mattel has teamed up with Disney and Lucasfilm’s iconic sci-fi franchise Star Wars to release a new Barbie collection that pays homage to Star Wars: A New Hope. The collection is inspired by the film’s original concept art and re-imagines its cast of characters as Barbie dolls, with the only-to-be-expected …

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Mattel partners with Epic Rights for David Bowie Barbie

Following the recent launch of its first space oddity Barbie in the shape of the European Space Agency’s woman astronaut, Samantha Cristoforetti, Mattel is seemingly continuing with the out-of-this-world theme, this time in homage to our own Moonage Daydream, David Bowie. Detailing the launch this week, Mattel is paying tribute …

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Mattel to launch interactive family entertainment centres worldwide

Mattel has detailed it plans to create a global network of family entertainment centres featuring Barbie and Hot Wheels by 2020. The centres, which will begin to pop up worldwide next year, will feature immersive, hands-on play and entertainment experiences with the aim of bringing Mattel’s popular brands to life …

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Barbie, Hot Wheels and Jurassic World buoy first quarter sales for Mattel

Barbie, Hot Wheels, Jurassic World and the excitement around this year’s Toy Story 4 release have helped Mattel to better than expected first quarter financials, with smaller losses and improved gross margins. While net sales dropped three per cent to $689.2 million the fall in sales was less than expected, …

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Puma and Barbie form street sportswear collab to mark 60 years of the fashion icon

The sports company Puma is helping fashion icon Barbie celebrate 60 years in the limelight with a new capsule collection, geared at highlighting the doll’s love of sport, fashion and style. The collaboration introduces the special edition Nova x barbie sneaker pack, the toy brand’s own take on Puma’s classic …

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