Tag Archives: Barbie

Barbie and Rue des Mille launch “Just As You Are” campaign and jewellery line

Ahead of BLE, Barbie has debuted a new parter in Italian jewellery brand Rue des Mille. Barbie’s can-do spirit, which exhorts girls to believe “You Can Be Anything”, is at the heart of the new jewellery line’s “Just As You Are” campaign, which stars real women living authentic lives. Rue …

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Barbie and River Island collaborate on new girlswear collection

Barbie and high-street retailer River Island have teamed up to launch a new girlswear collection. This marks the second collaboration for the brands, following the sell-out success of their first partnership. The collection is inspired by sports athleisure and features lush pink velour tracksuits, sporty crop tops, trainers, leggings and …

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TIME celebrates International Day of the Girl by teaming with LEGO and Mattel’s Barbie

To mark today’s International Day of the Girl, TIME magazine has collaborated with two of the world’s most iconic toy brands, on LEGO-based art and episodes of Barbie You Can Be Anything. Red Border by TIME (TIME’s branded content studio) partnered with LEGO to highlight inspirational girls and young women …

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Mattel welcomes Oxford Vaccine professor Dame Sarah Gilbert to its Barbie Role Model line-up

Vaccinologist and a member of the team behind the development of the Oxford vaccine, Professor Dame Sarah Gilbert has been welcomed into the ranks of Barbie Role Model by Mattel, who has honoured the scientist with the production of a Barbie in her own likeness. Professor Gilbert is the Saϊd …

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Barbie, Jurassic World, and Masters of the Universe help drive Mattel Q2 2021 sales to $1.03bn

The global toy maker, Mattel has seen its Q2 2021 net sales increase 40 per cent on last year, with particular success across EMEA where the firm’s growth has exceeded the industry by 11 percentage points. Mattel bosses have billed it ‘another exceptional quarter’ having witnessed ‘outstanding consumer demand for …

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Tutu du Monde brings Mattel’s Barbie to the world if high end fashion for children

Mattel’s iconic fashion doll brand, Barbie is making its latest statement in the world of high end fashion for children via a partnership with Tutu du Monde and the global launch of a range of tutu dresses, day wear, and accessories for 2022. The new collection will draw inspiration from …

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Mattel launches Barbie Loves the Ocean, its first range made from recycled plastic

Mattel has taken its latest step forwards in its mission for better sustainability across its product portfolio, with the launch of Barbie Loves the Ocean, its first fashion doll line to be made from recycled plastic. The launch is in line with the toymaker’s goal to achieve 100 per cent …

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Stateside | Pokemon, Marvel, and Barbie help fuel US toy sales surge as market grows 27 per cent

Major properties including Pokemon, Barbie, Star Wars, and LEGO have contributed to a booming first quarter toy sales in the US that witnessed an increase of 27 per cent between January and April 2021, according to The NPD Group. Ten of the 11 super categories tracked by the NPD posted …

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Barbie on a mission to grow licensing portfolio in Japan with fashion name ITOCHU

Mattel is looking to expand the global licensing programme for its iconic fashion doll brand, Barbie, having entered into a multi-year agreement with ITOCHU for the Japanese market. ITOCHU is a recognised leader in the region’s fashion sector with a portfolio that currently boasts over 100 well-known fashion brands, including …

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Little Brother Books welcomes LOL Surprise, Barbie, and Fortnite to the annuals roster

LOL Surprise, Barbie, Fortnite, Roblox, and Minecraft will each be expanding their presence across the children’s Annuals market, thanks to a bolstered new portfolio of titles to launch from Little Brother Books. The UK Annuals publisher is preparing to launch a range of six new titles this spring/summer, which will …

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