Tag Archives: Barbie

Record quarter for Mattel as CEO Ynon Kreiz cites “exceptional results reflective of firm’s turnaround”

Mattel has seen first quarter net sales up by 47 per cent year on year in what the toy maker’s chairman and CEO, Ynon Kreiz has called ‘another record quarter for the company’ with “exceptional results” reflective of the firm’s turnaround. This marks Mattel’s third consecutive quarter of growing market …

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Mattel partners with fashion company Zara to launch Barbie clothing collection

Mattel’s iconic fashion doll brand, Barbie has launched a new clothing collection with the international fashion company, Zara in a deal that marks the first time the two brands gave come together on a bespoke collaboration. The consumer products partnership will roll out globally online and in-store and includes an …

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Mattel reveals new Barbie partnership with Radio One broadcaster Clara Amfo

Mattel has unveiled a new one-of-a-kind Barbie doll in the likeness of the popular broadcaster, Clara Amfo as part of the toy maker’s ongoing UK Barbie Role Model campaign. Best known for hosting her Radio One show, Amfo has interviewed some of the world’s most prolific artists, from Jay-Z to …

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Mattel moves into Berlin’s Potsdamer Platz with family entertainment venue Mission: Play

Mattel has moved into Berlin’s Potsdamer Platz to open its first European entertainment experience, Mission: Play, a 4,000 square meter family entertainment centre in the middle of the capital’s tourist sector. The toy brand’s latest enterprise will arrive as part of the redevelopment plans of the Arkaden shopping centre as …

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Mattel achieves ‘best performance in years’ as Barbie and Hot Wheels fuel Q4 and full year success

Mattel bosses have hailed the company’s fourth quarter and full year 2020 financial results as ‘its best performance in years,’ having beaten all expectations to see Q4 net sales up ten per cent and full year sales increase by 2 per cent to hit $4,584 million. Sales of the company’s …

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Mattel’s Barbie launches new diversity ranges as its named gobal toy property of the year by NPD

Having recently been named the 2020 top global toy property of the year and the number one fashion doll in the UK by the NPD Group, Mattel’s Barbie is pushing forward with its mission to represent global diversity and inclusivity further within the fashion doll aisle. Through new additions to …

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Mattel and Sanrio fashion partnership for Barbie and Hello Kitty

Mattel has partnered with Sanrio to fashion a new partnership between the iconic dolls brand Barbie and the globally revered Hello Kitty, marking the first time the two have come together in the consumer products space. The collaboration will see the development of a colourful and contemporary product line aimed …

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Strong licensing and kids’ brands presence in DreamToys Top 12 Toys for Christmas listing

It’s a strong selection of children’s licenses that make up this year’s DreamToys Top 12 Toys for Christmas selection, not only a line-up that underlines a shift towards ‘slow play’ over the course of 2020, but a further lean into the brands and entertainment franchises that parents and families have …

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AR kids’ books app Bookful welcomes Mattel’s Barbie and Thomas & Friends to the library

The augmented reality children’s book app, Bookful, has partnered with the global toy company, Mattel to bring new books from the Barbie and Thomas & Friends to its platform. Seven new titles will be added to the Bookful library under the partnership, bringing each to life with its AR and …

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Another win for licensed toys as Star Wars, WWE and Super Mario land Smyths’ top toys for Christmas top spots

WWE, PAW Patrol, Pokemon, and Super Mario have all made the top billing as this week sees the international toy retailer, Smyths Toys, take its turn in listing its top toy predictions for Christmas 2020, pitting some of the world’s biggest and long-lasting toy brands against new launches in the …

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