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Tag Archives: Barbie

Mattel launches a free online resource for parents and children, Mattel Playroom

Mattel has detailed the launch of the Mattel Playroom, a new, free online resource that features activities and content from across the company’s portfolio of brands, designed to encourage kids to keep playing while handling school closures, social distancing and self isolation measures. American Girl, Barbie, Fisher-Price, Hot Wheels, and …

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Mattel takes up arms against COVID-19 as it focuses production on face masks and PPE

Mattel has become the latest toy company to join in the fight agains the deepening COVID-19 pandemic, dedicating a slice if its production line to face masks in order to meet the urgent demand for medical supplies in the US. In a post across social media, Mattel’s president and COO, …

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Olympic Gold Medallist Dina Asher-Smith named Mattel’s latest Barbie Shero

Mattel has revealed Olympic Gold Medallist and the fastest British woman in history, Dina Asher-Smith, as its latest Barbie Shero with the grand unveiling of a new one-of-a-kind doll created in her likeness. The initiative has been devised to celebrate the World Champion and four times European Champion – and …

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Mattel celebrates Tokyo 2020 with the launch of the first Olympic Games toy line

Mattel is celebrating Tokyo 2020 with the launch of the first Olympic Games toy collection, featuring a variety of products from across its Barbie, Hot Wheels, and UNO brands. In an exclusive licensing agreement with the International Olympic Committee, Mattel will launch a range of products and toys each reflecting …

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Barbie Store Fashion Pop Up extends contract at Liverpool One

The Barbie Store Fashion Pop Up, an exclusively opened fashion store from Mattel situated at Liverpool One, has extended its tenancy until Christmas Eve this year. The destination shopping spot that features a wardrobe of Barbie themed and inspired apparel and accessories, as well as exclusive in-store lines was opened …

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Kidz Bop partners with Barbie for first in its Christmas music video series

The children’s music brand Kidz Bop has partnered with Mattel to launch a special Christmas video series starring an all singing and dancing Barbie. The iconic fashion doll will perform alongside the Kidz Bop kids. The video series includes two original Kidz Bop songs, Kidz Bop Shuffle and Go Christmas …

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Barbie teams with River Island for 60th anniversary kids’ collection

Mattel’s leading fashion doll Barbie has teamed up with River Island to launch its first kids’ collection in celebration of Barbie’s 60th anniversary this year. The collection marks the first time Barbie and high street apparel company River Island have collaborated, to launch a fashion collection for younger and older …

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Mattel finds strength in BTS, Barbie and Toy Story 4 amid Q3 financials

The K-Pop sensation, BTS has helped Mattel to a positive third quarter result, after the launch of the band’s own doll line helped gross sales in the international segment grow by ten per cent. The pop outfit was joined by other strong performing licenses in the Mattel portfolio, including Barbie, …

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Barbie Store Fashion Pop Up billed a “fantastic success”

The Barbie Store Fashion Pop-Up currently housed as Liverpool One will be introducing a raft of new Barbie items for kids and adults, following its successful opening and initial run. Since arriving on October 11, the pop-up store has been hailed “a fantastic success” by Mattel, with reports of with …

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Barbie moves in on the travel market with Samsonite bag and luggage partnership

Mattel’s fashion doll brand Barbie is moving into the travel accessories market, thanks to an exclusive new partnership with Samsonite. Not content with inspiring two generations over the past 60 years, Barbie is making a play for the travel sector via its new capsule Samsonite x Barbie collection, which promises …

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