Tag Archives: Battersea

He’ll have a Caninety Nine, please! Battersea launches a new ice cream range just for dogs

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The UK’s 160 year old animal charity, Battersea is demonstrating its flair for canine cuisine with the launch of an ice cream range specially made for dogs.

Surprisingly not called Caninety Nine, the range is made using real fruit puress and includes Strawberry and Apple & Banana flavours, and has been produced by Jude’s, Britain’s first Carbon Negative ice cream and desserts specialist. The deal was brokered by Battersea’s brand licensing agent, The Point. 1888.

Under the partner, five per cent of the sale proceeds of the range will be invested back into the animal charity.

Chow Mezger, MD of Jude’s, said: “As a family of dog-lovers we are delighted to launch Ice Cream for Dogs so now the whole family, including the pooch, can enjoy our utterly delicious ice cream. Our family Jack Russell Tinker loved being chief taste tester and we’re pleased to say that Ice Cream for Dogs has her full approval.

“Working with Battersea has also been fantastic, and we couldn’t be more proud to support their vital work to help dogs and cats everywhere.”

Sarah Van Kirk, licensing manager at Battersea, added: “Battersea is delighted to be working with an innovative and environmentally conscious UK based company like Jude’s. We’re really excited about this collaboration with royalties from each product going directly towards the care of dogs and cats.”

The Point.1888 looks to create new products based on the gaps it sees at retail; rather than what it thinks the brand’s target demographic might like. This supports a higher chance of retailer buy-in and a better sales performance. In 2020, it delivered record-breaking sales using this approach in Iceland for an ice cream range inspired by the iconic sweet brands of its client Barratts.

Gabbi Langdorf, senior international and brand manager at The Point.1888, said: “We love working with brands with purpose and are thrilled that such an innovative product will be raising funds to help support Battersea’s important work. The timing of the launch couldn’t be better – long may this great weather continue.”

The ice cream range is now available to buy from Ocado.

The Point. 1888 sorts Christmas for animal lovers through Battersea and M&S collaboration

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Christmas is sorted for cat and dog lovers this year thanks to a new product range from Battersea which was unveiled in M&S stores nationwide last week. Developed with brand licensing specialist, The Point. 1888, the collection includes gifts for the family such as puzzles, tote bags, hand towels, ceramic mugs, Doginoes and Moginoes, and more.

 The collaboration between the nation’s favourite high street store and the 160 year old much-loved animal charity is intended to give customers across the country the opportunity to support Battersea’s tireless efforts to care for and rehome thousands of dogs and cats every year.

Over the last 12 months, both Battersea and pet ownership have significantly increased in popularity. Battersea has raised its profile with its  “Rescue Is My Favourite Breed” campaign  and earlier this year, research by the charity showed that 75 per cent of Brits said their rescue pet helped rescue them during lockdown.

 Pioneering the retail-first approach within the brand licensing industry, The Point.1888 creates new products based on the gaps it sees at retail; rather than what it thinks the brand’s target demographic might like. This supports a higher chance of retailer buy-in and a better sales performance.

 Hannah Stevens, head of retail at The Point.1888, said: “M&S and Battersea are a match made in heaven thanks to their appeal with the whole family. So much so in fact that this hugely exciting collection of products being released is just the start of a long-term partnership, and we look forward to more innovation coming up.”

 Sarah Van Kirk, licensing manager at Battersea, added: “Battersea is thrilled to be working so closely with M&S to deliver products sure to delight dog and cat lovers throughout the UK. This is a great start to a long-term partnership that will enable shoppers to show their support for rescue.”

 The full Battersea range launched in stores and online on 8 October 2020.