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The Flava People debut two new Guinness-flavoured sauces

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The Flava People have teamed up with Diageo once again to launch a new range of Guinness sauces – Guinness Smoky Tomato Ketchup and Smoky BBQ Sauce, both available at Tesco stores now. The partnership was brokered by Diageo’s global brand licensing agency, Beanstalk.

Dubbed ‘the beer of taste’ and loved by chefs across the world, Guinness adds a recognisable malty, smoky flavour to everyday cupboard essentials.

Part of a wider partnership with Diageo, the ‘Guinness Kitchen’ portfolio is aimed at targeting foodies and beer lovers. The range targets consumers who enjoy experimenting with home cooking but rely on easy-to-use base ingredients and ready-made add-ons to create intense, delicious meals.

Olivia Parkes, Brand Manager for ‘Guinness Kitchen’ at The Flava People, says: “Guinness is a beer with a unique standing in the world of food and has long been associated with hearty home cooking and delicious flavour. The new sauces are designed to expand shoppers’ relationship with Guinness and food beyond that of the traditional – providing more premium, flavoursome alternatives to household cupboard staples, perfect as we enter the summer BBQ months.

“We’re now building the range with products suited to entry level through to accomplished cook, meaning we can capture consumers and introduce them to the concept of Guinness with food through the comfort food they traditionally associate with the brand, like pies and gravy, before transitioning them to more experimental formats and cooking with the Guinness flavour as an ingredient.”

Guinness Smoky BBQ sauce and Guinness Smoky Tomato Ketchup are a twist on Britain’s much loved classic table sauces. Packed full of flavour, they promise to add a little oomph to the well-loved burger and bacon butty. The two condiments are available at over 300 Tesco stores and are an addition to the Guinness food range that includes six other existing products.

TGI Fridays adds new products to Tesco range

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TGI Fridays, the iconic American Bar & Grill, has continued its collaboration with SV Cuisine to launch the new restaurant-inspired BBQ Beef Brisket and Buffalo Chicken Wings, in a partnership brokered by TGI Fridays’ global licensing agent, Beanstalk.

Alongside the launch of these new dishes, the TGI Smoked Pork Ribs with BBQ Sauce has been extended to additional Tesco stores.

“Building on the success in Tesco of our TGI Smoked Pork Ribs with BBQ Sauce, we have successfully widened the offer of TGI products to Tesco shoppers,” says James Conway, Head of Sales at SV Cuisine. “Supported by in-store and online promotional activity, the TGI Fridays brand is set to reach additional shoppers and new levels of sales.”

“We’re excited to see this range in the UK’s biggest supermarket continue to grow, through our partnership with TGI Fridays and SV Cuisine,” says Louise French, Senior Vice President at Beanstalk. “With the addition of these new dishes and the roll-out of the range across even more Tesco stores, TGI Fridays continues to offer consumers even more ways to recreate the TGI Fridays experience at home, for the whole family to enjoy!”

The TGI Fridays BBQ Beef Brisket and Buffalo Chicken Wings are available in Tesco stores and online now.

Audi partners with Beanstalk to drive into new categories

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Audi, the German automotive manufacturer of premium vehicles, has appointed global brand licensing extension agency Beanstalk to extend the Audi brand into new lifestyle, technology and mobility products.

Audi is a leader in the premium automotive industry. Through its precision-engineered vehicles, high build quality and progressive design, all guided by technology, “Vorsprung durch Technik”, the brand has developed a global base of passionate customers.

Beanstalk will work with Audi to extend the brand across a range of lifestyle, technology and mobility categories globally, incorporating the brand’s technical and design excellence, and supporting Audi’s sustainability goals. Audi brand extensions will inspire both new and existing customers to deepen their brand love for the iconic car brand through the creation of meaningful and sophisticated products.

Allison Ames, President and CEO of Beanstalk, says: “We are truly honoured to be partnering with Audi. It is a progressive and premium brand with an iconic portfolio of trademarks that are recognised around the world. Audi’s reputation for technical excellence and carefully conceived human-centric design makes it an ideal brand to create innovative and inspiring new brand extensions. The global Beanstalk team is excited to work alongside Audi to provide inventive products that are unmistakably Audi.”

“We are really looking forward to welcoming Beanstalk as our new licensing agency for Audi,” says Marcus Hinderer, Director Audi Collection and Licensing. “Together with Beanstalk we will extend the Audi licensing programme based on our unique Audi brand values. Our aim is to transfer the Audi brand identity into sophisticated licensed products and to offer Audi customers and fans an exceptional brand experience beyond our cars.”

Beanstalk returns to Licensing Expo with new partnerships, clients and initiatives

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Celebrating its 30th year in business, global brand licensing agency Beanstalk continues to grow its clients’ licensing programmes, and has announced a series of recent new partnerships and clients in addition to new corporate initiatives in sustainability, diversity and charitable programmes.

Diageo’s Irish Stout brand, Guinness, has grown its presence in the aisles of UK supermarkets by expanding its partnership with The Flava People. The Irish beer brand launched two new sauces, the Guinness Smoky BBQ Sauce and Guinness Smoky Tomato Ketchup, bringing a twist to Britain’s much loved classic table sauces. This follows the Guinness cooking paste, a blend of Guinness beer, honey and soy, which launched in 2021.

Beanstalk also debuted a pair of cookbooks for two of its well-loved brands; Baileys partnered with HarperCollins to publish The Baileys Cookbook, featuring a collection of over 60 delectable delights, from sophisticated cocktails and desserts, to sensational hot chocolates and puddings. The recipes showcase the versatility and deliciousness of Baileys, inviting consumers to enjoy “the ultimate adult indulgent treat” at any time. Additionally, Guinness joined forces with publisher Insight Editions to bring the taste of Guinness to home kitchens with The Official Guinness Cookbook. Providing recipes for everything from savoury braised short ribs, to traditional Irish soda bread and decadent cheesecake brownies, this comprehensive book boasts over 70 recipes for dishes that feature or pair with the stouts, ales, and lagers of the Guinness breweries, including classic Guinness Draught, crisp Extra Stout, and citrusy Baltimore Blonde.

Chocolatier Godiva, together with Beanstalk, continues to expand its licensing portfolio in the U.S. and Canada with Godiva-inspired products developed in conjunction with new licensing partners, Boardwalk Frozen Treats for ice cream pints; Jimmy’s Gourmet Bakery for frozen cookie dough; Le Vian for special edition Chocolate Diamond jewelry at Kay Jewelers; and Cookies United for gingerbread house and cookie decorating kits. The four new partners join Godiva’s extensive North America licensing portfolio, including General Mills, The Cheesecake Factory and Jessica Pastries, which debuted as part of Godiva’s Holiday 2021 collection.

TGI Fridays, the iconic American bar and grill, expanded its exclusive strategic partnership with the UK’s leading frozen food retailer, Iceland, through a range of new sides, mains and sweet treats, created solely with the forthcoming BBQ season in mind. The mouthwatering dishes include Beef Short Ribs with Maple BBQ, Cheese & Jalapeño Hot Dogs and Chocolate Cookie Pie.

Long-standing client U.S. Army partnered with Manly Bands for U.S. Army branded rings; Ice Shaker, a “Shark Tank” success, for shaker bottles and stainless-steel drinkware; and Diamond Supply Company for skate apparel and accessories.

For The Metropolitan Museum of Art, Beanstalk has developed partnerships across home décor, fashion accessories, gifting and educational gaming categories. Inspired by the artworks and stories within its robust collection, The Met has worked closely with selected partners who exhibit the highest level of creative development, from home textiles to accessories to social expressions. The new licensing partnerships include Lingo for educational card games, Pura for home fragrance, Caspari for paper goods and social expressions, and Scalamandré for textiles, wallpaper and trim.

In the digital media space, Tinderbox continues to develop the licensing programme for Call of Duty. Call of Duty partnered with Middle Eastern manufacturer and distributor of licensed products, Trucare, expanding the brand’s licensing program into the MENA region, which has quickly proven to be a valuable emerging market for the global gaming industry. The partnership will see Call of Duty grow its consumer product reach into these new territories across categories including apparel, accessories, housewares, and gifting.

Keeping the momentum going, Beanstalk has also added to its diverse client portfolio of global brands. Earlier this year, Skullcandy joined the agency’s client roster to unleash the power of expression; the client partnership will extend the lifestyle audio brand across consumer electronics, sporting and outdoor goods, apparel and accessories, and experiential spaces. Beanstalk also signed Cath Kidston, extending the joyful British brand into new categories in home, fashion and gifting, globally. Most recently, Beanstalk announced its partnership with Audi, the German automotive manufacturer of premium vehicles, to extend the automotive brand into new lifestyle, technology and mobility categories.

“Throughout our 30 years, Beanstalk has strategically developed licensing programmes for some of the most globally recognised brands. These new partnerships and clients demonstrate how we continue to harness the power of licensing to successfully extend brands into new categories around the globe,” says Allison Ames, President and CEO of Beanstalk. “After a two-year hiatus, Licensing Expo 2022 provides the perfect opportunity to reconnect with our industry colleagues and forge new partnerships across industries, categories and territories.”

Complementary to Beanstalk’s robust client activity, the agency has premiered several corporate initiatives. In keeping with Beanstalk’s “best practices” model, it has established a global, cross-functional Sustainability Team. The key objectives of Beanstalk’s sustainability initiatives are to align clients’ sustainability goals with licensees’ efforts and capabilities and to share information across clients, licensees and industries.

Additionally, Beanstalk’s Antiracism, Allyship and Action programme continues to make diversity, racial justice and advocacy for marginalised groups a priority through education, client service and monetary donations.

Most recently, Beanstalk unveiled Licensing Labs by Beanstalk, an initiative to raise funds for charity while providing a service to the licensing community. Through the Licensing Labs by Beanstalk promotion, the agency will work with three winners to help them identify areas of opportunity for brand extension. In turn, the winners will be asked to donate to UNICEF to aid in Ukraine relief efforts. For more information on Licensing Labs by Beanstalk, visit https://www.beanstalk.com/licensing-labs-by-beanstalk.

 

Beanstalk marks 30th anniversary with charitable promotion Licensing Labs

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To celebrate Beanstalk’s 30th anniversary, its services and expertise, the global brand licensing agency is offering a series of complimentary Licensing Lab workshops to brand owners that either have an existing licensing programme or are seeking to develop one. In exchange for the agency’s consulting work, the winning brand owners will be asked to donate an amount of their choice to UNICEF to aid in Ukraine’s relief efforts.

This is a unique and one-time opportunity to have Beanstalk’s brand extension experts carry out an evaluation of a brand’s licensing programme, provide insights on how to improve its performance and establish new best practices, or recommend how to establish a new licensing programme that is positioned for long-term success. ​Following review of the contestants’ applications, Beanstalk will select up to three winners that meet the criteria to participate in this exclusive opportunity. Each of the Licensing Labs will be led by a Beanstalk senior executive with a team of licensing specialists.

Beanstalk’s President and CEO Allison Ames says: “As part of our 30th anniversary this year, we want to give back to brand owners as well as to a very important cause through the benefit of Licensing Labs. Licensing Labs gives brand owners a unique opportunity to access our best-in-class talent and expertise to evaluate their current programme or to identify how to enter the world of licensing to evolve their business. We are truly proud of what we do every day at Beanstalk, and to be able to support UNICEF makes it all the more meaningful.”

The application process is currently open and will run through June 30, with winners selected in July. To find out more and to apply to participate in Licensing Labs, visit www.beanstalk.com.

Beanstalk marks 30th anniversary with charitable promotion Licensing Labs

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To celebrate Beanstalk’s 30th anniversary, its services and expertise, the global brand licensing agency is offering a series of complimentary Licensing Lab workshops to brand owners that either have an existing licensing programme or are seeking to develop one. In exchange for the agency’s consulting work, the winning brand owners will be asked to donate an amount of their choice to UNICEF to aid in Ukraine’s relief efforts.

This is a unique and one-time opportunity to have Beanstalk’s brand extension experts carry out an evaluation of a brand’s licensing programme, provide insights on how to improve its performance and establish new best practices, or recommend how to establish a new licensing programme that is positioned for long-term success. ​Following review of the contestants’ applications, Beanstalk will select up to three winners that meet the criteria to participate in this exclusive opportunity. Each of the Licensing Labs will be led by a Beanstalk senior executive with a team of licensing specialists.

Beanstalk’s President and CEO Allison Ames says: “As part of our 30th anniversary this year, we want to give back to brand owners as well as to a very important cause through the benefit of Licensing Labs. Licensing Labs gives brand owners a unique opportunity to access our best-in-class talent and expertise to evaluate their current programme or to identify how to enter the world of licensing to evolve their business. We are truly proud of what we do every day at Beanstalk, and to be able to support UNICEF makes it all the more meaningful.”

The application process is currently open and will run through June 30, with winners selected in July. To find out more and to apply to participate in Licensing Labs, visit www.beanstalk.com.

TGI Fridays and Iceland launch new range of products for summer

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TGI Fridays, the iconic American bar and grill, has expanded its exclusive strategic partnership with the UK’s leading frozen food retailer, Iceland, with a range of new products available throughout Iceland and The Food Warehouse stores. Created solely with the BBQ season in mind, the new range includes a variety of main dishes, sides and sweet treats. Beanstalk, TGI Fridays’ long-standing brand extension licensing agency, brokered the partnership with Iceland.

The range will include nine new products, inspired by dishes from TGI Fridays’ restaurant menu. The new and exclusive products offer an option for all consumers, including TGI Fridays’ Beef Short Ribs with Maple BBQ, Cheese & Jalapeño Hot Dogs and Chocolate Cookie Pie, with prices starting at £2.

The TGI Fridays’ licensing programme has proved hugely popular with UK consumers. Since launching its first range in Iceland stores in 2020, sales have continuously exceeded expectations. The new range will accompany a variety of existing TGI Fridays mains, sides and desserts, exclusive to Iceland, including BBQ Ribs, Sharing Pizzas and Boneless chicken wings.

“TGI Fridays and Iceland have developed a strong and successful partnership since first coming together in 2020, and we are delighted to be growing it further with these new BBQ-inspired products,” says Louise French, Senior Vice President, Business Development & Operations at Beanstalk. “Through their mouthwatering licenced range, TGI Fridays continues to offer consumers even more ways to experience the world-famous American bar and grill.”

The exclusive range will be available throughout the summer, in-store or online at https://www.iceland.co.uk and The Food Warehouse.

 

 

Cath Kidston partners with Beanstalk to extend the brand into new categories

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Cath Kidston, the British lifestyle brand known for its playful nostalgic prints, has appointed global brand extension licensing agency Beanstalk to extend its brand into new categories in home, fashion and gifting areas internationally.

Beanstalk will extend Cath Kidston’s footprint into new areas for all the family to enjoy, with a focus on key geographic markets, developed through Beanstalk’s extensive partnership network.     

Melinda Paraie, CEO of Cath Kidston, says: “We are thrilled with the new partnership, which leverages the licensing expertise of Beanstalk to create opportunities for our customers to experience Cath Kidston in new ways.  The expansion of our iconic print narrative into additional product categories and key global markets supports our long-term growth plan. Through licensed extensions, the brand vision will continue to bring nostalgic meaning and joy to everyday life.”

Louise French, Senior Vice President, Business Development and Operations at Beanstalk, adds: “We are delighted to be working with Cath Kidston, one of Britain’s best-loved brands, to extend the brand into new and creative spaces.

“The quintessentially British nature of the brand and distinctive print handwriting offer significant opportunities to create beautiful new products that offer additional touchpoints for consumers. We are looking forward to working alongside the Cath Kidston team to deliver a successful international licensing programme.”

Skullcandy taps Beanstalk to extend its lifestyle audio brand

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Lifestyle audio brand Skullcandy has selected global brand extension licensing agency Beanstalk to extend its brand into new product categories, including audio equipment, consumer electronics, sporting and outdoor goods and accessories, apparel and accessories, collaborations and experiences.

Skullcandy has become the number-one-selling brand in Stereo Headphones and True Wireless Earbuds. The Skullcandy licensing programme will encourage both existing and new fans to “tune into their own Skullcandy lifestyle and express their individual personalities”. Beanstalk will leverage the distinct aesthetic of the Skullcandy brand to further extend its unique voice, style and purpose from audio to lifestyle.

Allison Ames, President and CEO of Beanstalk, says: “We are truly excited to be partnering with such an adventurous and inclusive brand as Skullcandy. It has all of the right ingredients for successful brand extensions. It’s accessible and doing great things in the tech space. It’s diverse and progressive. It understands its audience and in a sea of sameness, Skullcandy stands out from the crowd. This provides us with a wonderful opportunity to create a licensing programme that speaks to Skullcandy’s fans’ lifestyles, interests and values.”

Beanstalk extends global reach with new offices in Mexico and Brazil

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Beanstalk extends global reach with new offices in Mexico and Brazil

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Brand licensing agency Beanstalk has further extended its global reach by establishing offices in Mexico City, Mexico, and Sao Paulo, Brazil, to directly service its global clients and the growing demand for corporate brands in the region.

In addition, Beanstalk has established a licensing team dedicated to servicing the Caribbean, Central American, Andean and Southern regions of Latin America. The agency is developing licensing programs in Latin America for several of the world’s most recognisable brands.

Beanstalk’s on-the-ground presence in Mexico and Brazil will provide direct, localised licensing expertise to assist clients in expanding their brands’ presence in the territory. The agency is also actively identifying opportunities for native Latin American brands that can benefit from utilising licensing as part of their marketing strategies.

Allison Ames, president and CEO of Beanstalk, says: “The culture at Beanstalk has always focused on empowering teams to identify trends and opportunities that keep the agency and our clients’ licensing programs at the forefront of the licensing industry. As Beanstalk approaches its 30th anniversary, we continue this tradition with the expansion of our on-the-ground presence in Latin America to service our clients and to capitalize on the growth of brand licensing in the region.

“According to Licensing International’s annual Global Licensing Survey, licensing in Latin America grew nearly 10% from 2018 to 2020, and despite the global pandemic, licensing in the region will continue to be a source of new opportunities for world-class brands.”

To learn more about Beanstalk’s services in Latin America contact LATAM@beanstalk.com or visit www.beanstalk.com.