Tag Archives: beanstalk

Beanstalk has appointed Maurizio Distefano Licensing to expand its slew of Diageo brands, including the likes of Baileys and Guinness across Italy. The partnership has been established, based on a shared philosophy between MDL and Beanstalk that a successful licensing programme requires a “strategic approach consistent with a brand’s unique …

The brand extension agency, Beanstalk, has detailed a slew of new partnerships and initiatives as it continues to grow the licensing output for its portfolio of well-known brands, including the likes of Stanley, Energizer, and Guinness. Kicking off proceedings, the DIY brand, Stanley, has further cemented its relationship with the UK …

Baileys has lined itself up a delicious little partnership with Bahlsen, the family-run crafted biscuits brand, to create the Bahlsen Ohne Gleichen Baileys and Bahlsen Comtess Baileys range – which is ironically, quite the mouthful. To put that into more digestible morsels, Bahlsen Ohne Gleichen Bailieys is a crispy wafer, …

The licensed lifestyle, apparel, and accessories specialist, Difuzed is upping its game in the eSports space, appointing a new head of eSports in the former Beanstalk executive, Daniel Amos. After nearly 12 years at Beanstalk where he looked after much of the company’s activity in the video game licensing space, …

That Great British summertime favourite, PIMM’S has partnered with England’s oldest family-owned jam makers, Deurr’s to launch a special edition Strawberry, Tangerine and Mint flavoured preserve. The agreement was brokered by PIMM’S brand extension licensing agency, Beanstalk just in time for summer. The new fruity jam will combine PIMM’S No.1 …

Cannabis is ‘poised to disrupt virtually every consumer industry,’ from food and drink, beauty, and wellness, to the likes of home and garden, tourism and more, according to Beanstalk’s CEO and president, Allison Ames. The remarks landed amid a three-day celebration of the global licensing industry in Las Vegas, where …

The pop-up, created in partnership with Beanstalk, will run from December 7th to 22nd, offering festive hot drinks, custom cocktails and chocolates in an Alpine-themed setting.

At the peak of his popularity in the '50s, there were dozens of Bozo shows in the US, Mexico, and Brazil as well as a slate of merchandise partners in toys, costumes, and party accessories, among other products.

The latest deal follows the release of a range of TGI Fridays pre-mixed cocktails within Tesco stores up and down the UK. The latest partnership was brokered by Beanstalk, TGI Fridays’ brand extension licensing agency.

Pandemonia is a seven-foot tall character and persona created as conceptual art by the anonymous artist and has been appearing in the art and fashion world since 2009.