Tag Archives: beanstalk

The six brand licensing professionals to receive the 2021 Rising Star Award from Licensing International this year have been named, marking the ninth annual celebration of the up and coming talent from across the global licensing community. “We are thrilled to recognize these talented young professionals who will be the …

Xbox Game Studios Publishing has partnered with iam8bit and DONTNOD Entertainment to bring the soundtrack of the episodic narrative adventure gaming title, Tell Me Why, to vinyl. In a deal brokered by the video game licensing specialist and digital media division of Beanstalk, Tinderbox, the new LP will feature 17 …

WildBrain CPLG is growing its operations in North America with the appointment of the experienced licensing executive, Jasen Wright to the newly created position of vice president, North America. In this role, Wright will be responsible for driving WildBrain CPLG’s efforts in the region and expanding its portfolio of entertainment …

Beanstalk has been tapped as the exclusive food licensing agency for Kellogg Company with the remit of growing the Kellogg’s brand’s licensed food and beverage categories in the US, Canada, Europe, Japan, and South Korea. These categories will work to complement the brand’s core portfolio in cereal, snacks, and frozen …

Beanstalk has appointed Maurizio Distefano Licensing to expand its slew of Diageo brands, including the likes of Baileys and Guinness across Italy. The partnership has been established, based on a shared philosophy between MDL and Beanstalk that a successful licensing programme requires a “strategic approach consistent with a brand’s unique …

The brand extension agency, Beanstalk, has detailed a slew of new partnerships and initiatives as it continues to grow the licensing output for its portfolio of well-known brands, including the likes of Stanley, Energizer, and Guinness. Kicking off proceedings, the DIY brand, Stanley, has further cemented its relationship with the UK …

Baileys has lined itself up a delicious little partnership with Bahlsen, the family-run crafted biscuits brand, to create the Bahlsen Ohne Gleichen Baileys and Bahlsen Comtess Baileys range – which is ironically, quite the mouthful. To put that into more digestible morsels, Bahlsen Ohne Gleichen Bailieys is a crispy wafer, …

The licensed lifestyle, apparel, and accessories specialist, Difuzed is upping its game in the eSports space, appointing a new head of eSports in the former Beanstalk executive, Daniel Amos. After nearly 12 years at Beanstalk where he looked after much of the company’s activity in the video game licensing space, …

That Great British summertime favourite, PIMM’S has partnered with England’s oldest family-owned jam makers, Deurr’s to launch a special edition Strawberry, Tangerine and Mint flavoured preserve. The agreement was brokered by PIMM’S brand extension licensing agency, Beanstalk just in time for summer. The new fruity jam will combine PIMM’S No.1 …

Cannabis is ‘poised to disrupt virtually every consumer industry,’ from food and drink, beauty, and wellness, to the likes of home and garden, tourism and more, according to Beanstalk’s CEO and president, Allison Ames. The remarks landed amid a three-day celebration of the global licensing industry in Las Vegas, where …