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Tag Archives: beanstalk

Beanstalk appoints Maurizio Distefano Licensing to grow Baileys and Guinness brands across Italy

Beanstalk has appointed Maurizio Distefano Licensing to expand its slew of Diageo brands, including the likes of Baileys and Guinness across Italy. The partnership has been established, based on a shared philosophy between MDL and Beanstalk that a successful licensing programme requires a “strategic approach consistent with a brand’s unique …

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Beanstalk details new partnerships for Guinness, Energizer, and Stanley

The brand extension agency, Beanstalk, has detailed a slew of new partnerships and initiatives as it continues to grow the licensing output for its portfolio of well-known brands, including the likes of Stanley, Energizer, and Guinness. Kicking off proceedings, the DIY brand, Stanley, has further cemented its relationship with the UK …

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Baileys lines up delicious partnership with Bavarian craft biscuit brand Bahlsen

Baileys has lined itself up a delicious little partnership with Bahlsen, the family-run crafted biscuits brand, to create the Bahlsen Ohne Gleichen Baileys and Bahlsen Comtess Baileys range – which is ironically, quite the mouthful. To put that into more digestible morsels, Bahlsen Ohne Gleichen Bailieys is a crispy wafer, …

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Difuzed welcomes Daniel Amos as new head of eSports

The licensed lifestyle, apparel, and accessories specialist, Difuzed is upping its game in the eSports space, appointing a new head of eSports in the former Beanstalk executive, Daniel Amos. After nearly 12 years at Beanstalk where he looked after much of the company’s activity in the video game licensing space, …

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PIMM’S partners with England’s oldest jam makers for special summer preserve

That Great British summertime favourite, PIMM’S has partnered with England’s oldest family-owned jam makers, Deurr’s to launch a special edition Strawberry, Tangerine and Mint flavoured preserve. The agreement was brokered by PIMM’S brand extension licensing agency, Beanstalk just in time for summer. The new fruity jam will combine PIMM’S No.1 …

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Cannabis will ‘disrupt virtually every consumer industry,’ says Beanstalk

Cannabis is ‘poised to disrupt virtually every consumer industry,’ from food and drink, beauty, and wellness, to the likes of home and garden, tourism and more, according to Beanstalk’s CEO and president, Allison Ames. The remarks landed amid a three-day celebration of the global licensing industry in Las Vegas, where …

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