Tag Archives: beanstalk

Baileys, the Original Irish Cream liqueur, has partnered with master chocolatier Lir to deliver a line of festive chocolate treats in Ireland and the UK, in time for the holiday season. The partnership was brokered by Baileys’ brand extension licensing agency, Beanstalk. The new range of Baileys x Lir chocolates …

The Metropolitan Museum of Art has announced its new licensing partnerships across home décor, fashion accessories, gifting and educational games. Collectible clutch bags by Olympia Le Tan launched in September, while over the coming months, an exciting range of new products will be launched to consumers and the trade. Inspired …

The French video game company, Ubisoft, is partnering with Tinderbox – the digital division of Beanstalk – to represent its top selling gaming franchises, Just Dance and Far Cry for licensing across Europe. Under the new partnership, Tinderbox will support both franchises, Just Dance and Far Cry, by expanding the …

The six brand licensing professionals to receive the 2021 Rising Star Award from Licensing International this year have been named, marking the ninth annual celebration of the up and coming talent from across the global licensing community. “We are thrilled to recognize these talented young professionals who will be the …

Xbox Game Studios Publishing has partnered with iam8bit and DONTNOD Entertainment to bring the soundtrack of the episodic narrative adventure gaming title, Tell Me Why, to vinyl. In a deal brokered by the video game licensing specialist and digital media division of Beanstalk, Tinderbox, the new LP will feature 17 …

WildBrain CPLG is growing its operations in North America with the appointment of the experienced licensing executive, Jasen Wright to the newly created position of vice president, North America. In this role, Wright will be responsible for driving WildBrain CPLG’s efforts in the region and expanding its portfolio of entertainment …

Beanstalk has been tapped as the exclusive food licensing agency for Kellogg Company with the remit of growing the Kellogg’s brand’s licensed food and beverage categories in the US, Canada, Europe, Japan, and South Korea. These categories will work to complement the brand’s core portfolio in cereal, snacks, and frozen …

Beanstalk has appointed Maurizio Distefano Licensing to expand its slew of Diageo brands, including the likes of Baileys and Guinness across Italy. The partnership has been established, based on a shared philosophy between MDL and Beanstalk that a successful licensing programme requires a “strategic approach consistent with a brand’s unique …

The brand extension agency, Beanstalk, has detailed a slew of new partnerships and initiatives as it continues to grow the licensing output for its portfolio of well-known brands, including the likes of Stanley, Energizer, and Guinness. Kicking off proceedings, the DIY brand, Stanley, has further cemented its relationship with the UK …

Baileys has lined itself up a delicious little partnership with Bahlsen, the family-run crafted biscuits brand, to create the Bahlsen Ohne Gleichen Baileys and Bahlsen Comtess Baileys range – which is ironically, quite the mouthful. To put that into more digestible morsels, Bahlsen Ohne Gleichen Bailieys is a crispy wafer, …