Tag Archives: beanstalk

Licensing International reveals its 2021 Rising Stars

The six brand licensing professionals to receive the 2021 Rising Star Award from Licensing International this year have been named, marking the ninth annual celebration of the up and coming talent from across the global licensing community. “We are thrilled to recognize these talented young professionals who will be the …

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Tinderbox brings Tell Me Why video game soundtrack to vinyl in iam8bit deal

Xbox Game Studios Publishing has partnered with iam8bit and DONTNOD Entertainment to bring the soundtrack of the episodic narrative adventure gaming title, Tell Me Why, to vinyl. In a deal brokered by the video game licensing specialist and digital media division of Beanstalk, Tinderbox, the new LP will feature 17 …

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WildBrain CPLG appoints Jasen Wright to lead North American expansion in newly created role

WildBrain CPLG is growing its operations in North America with the appointment of the experienced licensing executive, Jasen Wright to the newly created position of vice president, North America. In this role, Wright will be responsible for driving WildBrain CPLG’s efforts in the region and expanding its portfolio of entertainment …

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Kellogg’s taps Beanstalk for licensed food and beverage across US, Canada, Europe, Japan and South Korea

Beanstalk has been tapped as the exclusive food licensing agency for Kellogg Company with the remit of growing the Kellogg’s brand’s licensed food and beverage categories in the US, Canada, Europe, Japan, and South Korea. These categories will work to complement the brand’s core portfolio in cereal, snacks, and frozen …

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Beanstalk appoints Maurizio Distefano Licensing to grow Baileys and Guinness brands across Italy

Beanstalk has appointed Maurizio Distefano Licensing to expand its slew of Diageo brands, including the likes of Baileys and Guinness across Italy. The partnership has been established, based on a shared philosophy between MDL and Beanstalk that a successful licensing programme requires a “strategic approach consistent with a brand’s unique …

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Beanstalk details new partnerships for Guinness, Energizer, and Stanley

The brand extension agency, Beanstalk, has detailed a slew of new partnerships and initiatives as it continues to grow the licensing output for its portfolio of well-known brands, including the likes of Stanley, Energizer, and Guinness. Kicking off proceedings, the DIY brand, Stanley, has further cemented its relationship with the UK …

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Baileys lines up delicious partnership with Bavarian craft biscuit brand Bahlsen

Baileys has lined itself up a delicious little partnership with Bahlsen, the family-run crafted biscuits brand, to create the Bahlsen Ohne Gleichen Baileys and Bahlsen Comtess Baileys range – which is ironically, quite the mouthful. To put that into more digestible morsels, Bahlsen Ohne Gleichen Bailieys is a crispy wafer, …

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Difuzed welcomes Daniel Amos as new head of eSports

The licensed lifestyle, apparel, and accessories specialist, Difuzed is upping its game in the eSports space, appointing a new head of eSports in the former Beanstalk executive, Daniel Amos. After nearly 12 years at Beanstalk where he looked after much of the company’s activity in the video game licensing space, …

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PIMM’S partners with England’s oldest jam makers for special summer preserve

That Great British summertime favourite, PIMM’S has partnered with England’s oldest family-owned jam makers, Deurr’s to launch a special edition Strawberry, Tangerine and Mint flavoured preserve. The agreement was brokered by PIMM’S brand extension licensing agency, Beanstalk just in time for summer. The new fruity jam will combine PIMM’S No.1 …

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Cannabis will ‘disrupt virtually every consumer industry,’ says Beanstalk

Cannabis is ‘poised to disrupt virtually every consumer industry,’ from food and drink, beauty, and wellness, to the likes of home and garden, tourism and more, according to Beanstalk’s CEO and president, Allison Ames. The remarks landed amid a three-day celebration of the global licensing industry in Las Vegas, where …

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