Tag Archives: beanstalk

Beanstalk on addressing the consumer need for licensed food and drink

A fast growing sector within the licensing space, Beanstalk is tapping into the food and drink category with a line-up of new licenses. Lisa Reiner, MD of Beanstalk, Europe and Asia Pacific, reveals how the firm is leveraging TGI Fridays’ famous menu items into products and plans for its newest client, McVitie’s.

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Beanstalk signs with ‘Queen of Salsa’ Celia Cruz

The new partnership will aim to extend the personality and legacy of the renowned ‘Queen of Salsa’, Celia Cruz across the globe through advertising, long-term brand associations and product opportunities.

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