Rainbow Group details new global marketing and licensing strategy for Winx Club

Rainbow Group has detailed the launch of a new global marketing and licensing strategy for its international hit series, Winx Club, as it looks to target the young adult audience through fashion, accessories, beauty, and make-up.

Winx Club has been a global ratings success for the Italian content studio since its debut back in 2004, with each new series landing further broadcast partners to help make it one of the leading girls’ properties on the international scene.

Alongside the global strategy aimed at kids, Rainbow’s in-house design team has created a variety of differing style guides and a look-book to support its enhanced global strategy for consumer products focusing on teenage girls and the 20-something female audience, with initial specific focuses on fashion, accessories, beauty and make-up. 

To support the new young adults’ consumer products strategy a variety of marketing, PR and digital activities will ensure the engagement of both evergreen fans, as well as new audiences worldwide. Additionally, the co-operation with Netflix and the timing of the successful launch of Fate: The Winx Saga, aligns with Rainbow’s new young adult CP strategy. 

Fate: The Winx Saga is an exclusive Netflix original live-action adaptation of the animation series and produced in collaboration with Rainbow. Within six weeks of its launch on Netflix (January ‘21), the series has established itself as a global ratings success and been commissioned for a second season (Netflix announcement 18 February ’21).  

As a TV series, Winx Club has crossed multi-cultural boundaries with its breadth of characters and themes such as friendship, courage, and determination. These themes are as relevant to today’s young children and young adults, as they were back in 2004 when season one debuted around the world.   

The RHS launches new toiletries range in partnership with Heathcote & Ivory

The Royal Horticultural Society has launched a new range of toiletries in partnership with its licensing partner Heathcote & Ivory, a leading name in British beauty and fine toiletries.

Called Home Grown, the vegan-friendly beauty and wellness collection takes inspiration from the wellbeing benefits of growing vegetables, herbs, and flowers at home and includes a 100ml Hand Cream and Twist Key, a Care For Hands Gift Set, Scented Soothing Oat Soap on a Dish, Hand Essentials with two 30ml Handcreams and more.

The Heathcote & Ivory RHS Home Grown range will be available from March 10th at RHS shops, online, and via leading garden centres across the UK.

Not only are the ingredients in the range inspired by nature’s home-grown gifts such as carrot seed oil, beetroot extract and pumpkin extract, but both the ingredients and the packaging reflect the focus of the partners in this agreement on sustainability and environmentally friendly messaging.

For the packaging, environmentally friendly glass bottle and aluminium tubes and post-consumer recycled plastic tubes are used. All products are cruelty-free and vegan-friendly.

The items – and the packaging – also make use of designs inspired by artwork from the RHS Lindley Collections, the world’s largest collection of botanical art. The designs were also inspired by the ingredients – carrot seed oil, snow mushroom, and beetroot and pumpkin extract – used in the formulations.

Established in London in 2000 by Denis Aaronson, Heathcote & Ivory has grown into a lifestyle brand exporting around the world to over 35 countries. Heathcote & Ivory collections are stocked in renowned department stores across the UK as well as independent boutiques and speciality retailers.

The RHS Home Grown collection is the latest range in the very successful RHS partnership with Heathcote & Ivory that launched in spring 2019 with the Flower Blooms Daisy Garland and Tender Palm toiletry ranges. Trellis, the third release in the RHS Flower Blooms series, launched in the autumn of the same year, while the most recent in the series was RHS Flower Blooms Lavender Garden, which launched in the spring of 2020.

Denis Aaronson, managing director, Heathcote & Ivory, said: “We are delighted to be continuing our wonderful partnership with the RHS, whose tireless support of gardeners and gardening has encouraged us to produce a range inspired by the joys of growing vegetables, herbs and flowers at home.”

Lesley Aaronson, creative director, Heathcote & Ivory, added: “The design of the RHS Home Grown range celebrates the joy of growing vegetables and flowers, their vibrant colours and beautiful shapes – a delightful series of images and products inspired by a lasting and valuable partnership.”

Shereen Llewellin, licensing executive, RHS, added: “Wellbeing has long been one of the major benefits of growing vegetables, herbs and flowers, and this collection perfectly captures the mental and physical rewards of home growing. It’s a collection designed to nurture frequently washed hands, soothe tired limbs and uplift the spirits.”

The RHS launches new toiletries range in partnership with Heathcote & Ivory

The Royal Horticultural Society has launched a new range of toiletries in partnership with its licensing partner Heathcote & Ivory, a leading name in British beauty and fine toiletries.

Called Home Grown, the vegan-friendly beauty and wellness collection takes inspiration from the wellbeing benefits of growing vegetables, herbs, and flowers at home and includes a 100ml Hand Cream and Twist Key, a Care For Hands Gift Set, Scented Soothing Oat Soap on a Dish, Hand Essentials with two 30ml Handcreams and more.

The Heathcote & Ivory RHS Home Grown range will be available from March 10th at RHS shops, online, and via leading garden centres across the UK.

Not only are the ingredients in the range inspired by nature’s home-grown gifts such as carrot seed oil, beetroot extract and pumpkin extract, but both the ingredients and the packaging reflect the focus of the partners in this agreement on sustainability and environmentally friendly messaging.

For the packaging, environmentally friendly glass bottle and aluminium tubes and post-consumer recycled plastic tubes are used. All products are cruelty-free and vegan-friendly.

The items – and the packaging – also make use of designs inspired by artwork from the RHS Lindley Collections, the world’s largest collection of botanical art. The designs were also inspired by the ingredients – carrot seed oil, snow mushroom, and beetroot and pumpkin extract – used in the formulations.

Established in London in 2000 by Denis Aaronson, Heathcote & Ivory has grown into a lifestyle brand exporting around the world to over 35 countries. Heathcote & Ivory collections are stocked in renowned department stores across the UK as well as independent boutiques and speciality retailers.

The RHS Home Grown collection is the latest range in the very successful RHS partnership with Heathcote & Ivory that launched in spring 2019 with the Flower Blooms Daisy Garland and Tender Palm toiletry ranges. Trellis, the third release in the RHS Flower Blooms series, launched in the autumn of the same year, while the most recent in the series was RHS Flower Blooms Lavender Garden, which launched in the spring of 2020.

Denis Aaronson, managing director, Heathcote & Ivory, said: “We are delighted to be continuing our wonderful partnership with the RHS, whose tireless support of gardeners and gardening has encouraged us to produce a range inspired by the joys of growing vegetables, herbs and flowers at home.”

Lesley Aaronson, creative director, Heathcote & Ivory, added: “The design of the RHS Home Grown range celebrates the joy of growing vegetables and flowers, their vibrant colours and beautiful shapes – a delightful series of images and products inspired by a lasting and valuable partnership.”

Shereen Llewellin, licensing executive, RHS, added: “Wellbeing has long been one of the major benefits of growing vegetables, herbs and flowers, and this collection perfectly captures the mental and physical rewards of home growing. It’s a collection designed to nurture frequently washed hands, soothe tired limbs and uplift the spirits.”

Mad Beauty confident of ‘flourishing beauty gifting market’ with extensive Mickey and Friends collection

Mad Beauty has expressed its confidence in the gift market with a follow up collection of its original Disney Mickey and Minnie line featuring a new slate of on-trend products, tapping directly into the need for friendship and kindness in the midst of the coronavirus crisis.

Developed by Mad Beauty’s creative director, Julia Cash, the new range of Mickey and Friends designs takes inspiration form the nostalgia of the original cartoons, with the addition of vibrant colours and bold outlines across a new 35-piece collection.

The expansive range has been developed in a show of confidence that the gifting market “will flourish” over the coming year.

The new line spans clay masks, bath jellies, bubble bath, lip balm tins, and bath fizzers, make up bags, and sheet masks.

Julia Cash, creative director and owner of Mad Beauty, said: “We are so proud and excited as a creative team to launch this beautiful Disney Mickey & Friends inspired bath & body collection. We have introduced new SS21 gifts such as tubs of Clay Mask and Bath Jellies. 

“Some might think we are brave (Mad even!) creating so many new collections with the last 12 months, but we are confident that the gift industry will flourish and as a brand we stay fresh and on trend whilst maintaining the Mad Beauty fully compliant quality to give retailers and shoppers something different, which they expect from us and means they come back time and time again.” 

Mad Beauty has seen huge growth in the last 12 months through international expansion and is now following its strategy of further growth through 2021 and beyond.

“Launching such a huge collection for Spring confirms our confidence in the new collections and the beauty gifting industry overall,” the firm said in a press statement.

Condé Nast to open first immersive beauty specialist Allure Store in New York City

Condé Nast has detailed the upcoming launch of its first Allure Store to New York City’s Lafayette Street, billing the concept store as an immersive shopping experience that will feature a curated selection of the world’s best beauty products, led by Allure’s own trusted editorial voice.

The Allure Store will open as a stand-alone brick and mortar store, in partnership with STÔUR Group and will bring a physical touchpoint to the Allure offering, inviting shoppers and the beauty community at large to join the brand’s audience of over 25 million readers.

Allure is celebrating its 30th anniversary this year having seen a 20 per cent year on year increase in traffic and a 25 per cent year on year increase in time spent – a reflection, it states, of how consumers are increasingly reliant on the insights and product recommendations from trusted beauty experts.

“The Allure audience has shown that it’s intensely loyal and trusts our expertise – something we are so grateful for. We’re thrilled that the Allure Store provides us with the opportunity to really connect with them, and to truly bring the brand to life,” said Michelle Lee, Allure’s editor in chief.

“This space will allow us to introduce our brand to new beauty enthusiasts and expand the Allure family.”

The store has been designed to ’embody the future of retail’ and crafted to ‘reflect Allure’s print and digital experience while integrating the brand’s unparalleled expertise’. The store will offer the best of makeup, haircare, and skincare brands that have been featured in Allure.

“We are thrilled to announce the launch of the Allure Store, designed to bring the brand to life with a unique and immersive shopping environment where customers can shop by Allure’s globally respected headlines for a truly seamless experience,” said Markus Grindel, managing director, global brand licensing.

“The store marks an expansion of our direct-to-consumer experiences across the globe, and we hope that this news excites those looking ahead to when in-store shopping resumes.”

Spanning 2,900 square feet over two floors, the store shelves will mirror Allure’s content themes including the iconic Best of Beauty Awards, with seasonal product changes. The store will implement augmented reality capabilities for customers to try on products, as well as smart mirrors, and will be a hub for content creation. In addition to shopping, Allure’s editorial team will regularly host in-store events, tutorials and masterclasses.

The Allure Beauty Box, a handpicked selection of editor-approved beauty products that launched in 2012, has been a success among subscribers, with revenue up 20 per cent year on year.

The Allure Store will open its doors on Lafayette Street in New York City in Fall 2021. Allure is published in the U.S. by Condé Nast and in South Korea under license agreement with Doosan Group.