Tag Archives: Bel

The Laughing Cow’s ‘Because it’s better to laugh’ campaign marks ‘huge opportunity in licensing’

The Laughing Cow has launched a new campaign to put humour at the centre of the brand’s narrative with the message ‘Because it’s better to laugh.’ The positioning of the brand has been earmarked as a ‘huge opportunity in licensing,’ that, according to The Laughing Cow brand owners Bel, “now …

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The Laughing Cow ‘is more than a food brand’ as Couke deal takes it to fresh pastures

With 100 years of history behind it, La Vache quis rit – or The Laughing Cow to readers this side of the Channel – is, ‘far more than just a food brand,’ according to Bel’s licensing director, Patrick Tamburlin. Following details of a raft of new branded products from the …

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