King Features has secured deals across the US, Asia, the EU, South America and more.
Licensing agent King Features brokered the deal on behalf of Betty Boop proprietor Fleischer Studios.
The announcement of the partnership was made by Hearst-owned King Features, the exclusive worldwide licensing agent for Betty Boop proprietor, Fleischer Studios.
The firm has appointed agents across Brazil, Canada, China, Israel, Korea, Mexico, the Middle East and Peru.
The lipstick will roll out in the US starting this Tuesday, with a worldwide launch set for May.
The comic follows Betty as she battles the evil Dark Heart, while sharing information to illustrate simple ways women can protect themselves against heart disease.
The line boasts trends of gender empowerment and spans clothing, swimwear, accessories and pyjamas.
Make-up speacialist Z Palette has secured the rights to develop a new line of make-up based on the iconic animated property.
The range will include will include hoodies, sweatshirts, tank tops, graphic tees, bras, leggings, sports bags and drawstring bags.
The new partnership was teased during Paris Fashion Week with the hashtags #BettyLovesJPG and #PopeyeLovesJPG.
The firm has debuted a new style guide based upon the classic Popeye arcade game from the 1980s.
The iconic character will promote Missha Cosmetic Magic Cushion across Korea.
The new range will launch across Grupo Cortefiel’s Women’s Secret lingerie and sleepwear stores throughout Europe, Latin America the Middle East and parts of Asia.
The range pairs Betty Boop’s iconic look with 'the youthful design approach of the Five Plus brand'.