Global Icons has been named the worldwide exclusive licensing agent for Fleischer Studio’s slate of classic characters, including the animated screen star, Betty Boop. The new deal was made official at the start of the month as part of Fleischer Studio’s plans to expand licensing opportunities for its portfolio of …
Read More »Betty Boop readies for her 90th birthday celebrations next year with roster of new licensing partners
As the lifestyle and fashion icon Betty Boop prepares to celebrate her 90th anniversary next year, brand owners King Features Syndicate and Fleischer Studios have unveiled a roster of new licensing partners. For 90 years, Betty Boop has sung and sashayed past rules and conventions, and as the first feminine …
Read More »Nordstrom x Nike celebrates 90 years of Betty Boop with exclusive capsule collection
King Features Syndicate and the Betty Boop brand owner, Fleischer Studios has teamed with Nordstrom x Nike to release the Nike x Olivia Kim capsule collection, featuring the fashion icon herself. The apparel launch, developed exclusively for Nordstrom x Nike (NxN) boutiques, kicks off Betty Boop’s 90th anniversary celebration. Created by …
Read More »King Features continues global growth plans for Popeye, Betty Boop and Flash Gordon
Appointed by King Features, Syndicate, MJA Licensing will expand the reach of popular products for iconic characters to fans across France and its territories.
Read More »King Features positions for global growth with IP and agency renewals
The firm is looking to build off the success of the Popeye brand’s recent 90th anniversary celebrations, as well as the international gaming sensation Cuphead, with the renewal of representation of two iconic franchises Garfield and Archie Comics.
Read More »Betty Boop secures cheeky new deal with Undiz
The deal was brokered by Biplano Licensing and will see the launch of the Undiz collection at the lingerie brand’s retail outlets across Europe.
Read More »Slate of global deals sees Betty Boop embark on ‘fierce worldwide expansion’
King Features has secured deals across the US, Asia, the EU, South America and more.
Read More »Betty Boop x Project Runway All Stars Collection Launches at Torrid
Licensing agent King Features brokered the deal on behalf of Betty Boop proprietor Fleischer Studios.
Read More »Lazy Oaf delivers Betty Boop-inspired men and women’s collection
The announcement of the partnership was made by Hearst-owned King Features, the exclusive worldwide licensing agent for Betty Boop proprietor, Fleischer Studios.
Read More »Japan’s J-esthetic launches Betty Boop campaign
The campaign features a range of advertising material including digital, leaflets and shopping centre adverts.
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