Appointed by King Features, Syndicate, MJA Licensing will expand the reach of popular products for iconic characters to fans across France and its territories.
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The firm is looking to build off the success of the Popeye brand’s recent 90th anniversary celebrations, as well as the international gaming sensation Cuphead, with the renewal of representation of two iconic franchises Garfield and Archie Comics.
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The deal was brokered by Biplano Licensing and will see the launch of the Undiz collection at the lingerie brand’s retail outlets across Europe.
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King Features has secured deals across the US, Asia, the EU, South America and more.
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Licensing agent King Features brokered the deal on behalf of Betty Boop proprietor Fleischer Studios.
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The announcement of the partnership was made by Hearst-owned King Features, the exclusive worldwide licensing agent for Betty Boop proprietor, Fleischer Studios.
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The campaign features a range of advertising material including digital, leaflets and shopping centre adverts.
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The iconic cartoon character has been incorporated into a range of new garments from the fashion house.
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The firm has appointed agents across Brazil, Canada, China, Israel, Korea, Mexico, the Middle East and Peru.
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The lipstick will roll out in the US starting this Tuesday, with a worldwide launch set for May.
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