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Tag Archives: BLE 2019

Royal Horticultural Society makes triumphant BLE return with new children’s market strategy

Following a five year hiatus, the Royal Horticultural Society made a triumphant return to BLE this year, where it showcased its new children’s style guide as part of its plans to take on the children’s market this year and beyond. It’s reportedly that RHS’ new strategy piqued the interest of …

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Record visitor numbers for BLE’s big move to London ExCeL

Brand Licensing Europe 2019 has achieved record visitor numbers with a rise of three per cent to 8,062 visitors and an increase from 264 to 268 exhibiting companies at the show’s new London ExCeL home. As the dust settles on another successful BLE, the organisers are already turning their attention …

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Bulldog Licensing sees ‘strong response to latest portfolio’ at BLE 2019

Bulldog Licensing is reflecting on a successful BLE 2019, having seen its latest portfolio of properties ‘hit the ground running’ with strong response to its line up of Kindi Kids, Bulldog Tools, Power Players, and Zafari, at last week’s show. According to the firm, all the new properties “played a …

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Marianne James joins Hasbro as new VP EMEA consumer products

The licensing industry’s Marianne James has been named the new vice president, EMEA consumer products at Hasbro. She will take up the position effective November 11 this year. James joins the global toymaker and children’s entertainment powerhouse from Viacom Nickelodeon Consumer Products, where she has served as vice president, licensing, …

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Danilo Promotions welcomes Angela Anderson to sales director role

Angela Anderson has joined Danilo Promotions Ltd as its new sales director, bringing with her a wealth of experience from the greetings card industry. Anderson, who starts her new role on October 14, joins the company from Hallmark where she held a senior role as trading director. Prior to Hallmark, …

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Creative Licensing taps former Sony Pictures exec April Canlas Eddy

The former Sony Pictures Entertainment and NBCUniversal executive, April Canlas Eddy has joined the pop culture-focused Creative Licensing outfit. In her role, Canlas Eddy will oversee development for all licensing deals from initial concept to final market release. Stephanie Kupperman, said: “We are thrilled to be working with such an …

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BLE 2019: Activision Blizzard CP marks global growth with major franchise collaborations

Activision Blizzard Consumer Products Group has marked its return to Brand Licensing Europe 2019 with a show of international growth within what it has highlighted as ‘key consumer video game markets’, including the UK, Germany, Spain, France and Italy, as well as China. With each of these key markets capturing …

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BLE 2019: Universal Brand Development unveils licensee line-up for Trolls World Tour

Universal Brand Development UK and Eire has unveiled the licensing line up for DreamWorks Animation’s Trolls World Tour. The sequel to DreamWorks Animation’s 2016 musical blockbuster is set to arrive in U.K. theatres on 20 March 2020, ahead of the film’s US release on 17 April, boosted by a supporting cast of …

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BLE 2019: Penguin Ventures sets scene for Ladybird Books new IP Ten Minutes to Bed

Penguin Ventures is setting the scene this Brand Licensing Europe to launch its new pre-school IP drawn from the Ladybirds Books picture book series of the same name. Taking inspiration from the latest toddler trends, Ten Minutes To Bed is a bedtime adventure featuring glittery unicorns and mischievous mermaids who …

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BLE 2019: Simon’s Cat creators to debut new canine universe Simon’s Cat It’s a Dog’s Life

Global content creator, producer and distributor Endemol Shine Group has detailed the launch of Simon’s Cat’s first dog-themed book, coinciding with plans for a new canine universe from the creators of the hit animated series. This year marks ten years since the publication of the first Simon’s Cat book, and …

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