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Tag Archives: BLE 2019

BLE 2019 Must Sees: Hot picks from the kids’ IP

Brand Licensing Europe is now imminent, taking place in a new venue at London’s ExCeL this October 1 to 3, which if you’re not aware is this week. Among the big name brands joining the expansive line-up of IP from across all corners of the licensing industry will be the …

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BLE 2019: Entertainment One see continues growth for Peppa Pig, PJ Masks and Ben & Holly

Entertainment One has reported a strong performance for its popular pre-school IP Peppa Pig, PJ Masks, and Ben & Holly’s Little Kingdom across the UK. The licensor unveiled a raft of new partnerships and marketing activity designed to put the properties firmly into the spotlight at Brand Licensing Europe 2019 …

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BLE 2019: Race for the Finnish – Caroline Mickler and the global growth of Moomin

The UK licensing agency Caroline Mickler has a portfolio of prestigious character and entertainment brands, from Horrid Henry to Paul McCartney’s new children’s book Hey Grandude! They also represent Finland’s greatest export in Moomin. Licensing.biz takes a look. The first Moomin story, The Moomins and the Great Flood, was first …

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BLE 2019: Exploring the special relationship between toys and licensing

It’s a well established fact that the UK licensing industry is the second largest in the world, and the biggest in the Europe, with a value of $14.58bn in 2018, according to the latest figures from the global licensing industry body, Licensing International. That itself is a growth of 3.9 …

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ITV Studios’ The Rubbish World of Dave Spud ‘promises great things for licensing’

ITV Studios Global Entertainment (ITVS GE) will be showcasing licensing opportunities for brand-new CITV comedy animation The Rubbish World of Dave Spud at Brand Licensing Europe next week, following ‘far from rubbish ratings’ since the show’s launch. In fact, according to the Studio, ratings for the new animated series ‘have …

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BLE 2019: Team GB to launch new marketing campaign at the show

By any means or metaphor possible, Team GB is hurtling, sprinting, vaulting, spring-boarding, possibly sailing (we could go on) into Brand Licensing Europe this year, doubling down on marketing efforts and lifted by a nation ahead of Tokyo 2020. Having seen support grow as a result of its brand licensing …

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How fast can fast fashion become? Brands In wants to show you…

One name doing the rounds at next week’s Brand Licensing Europe is Brands In, a streamline company of four specialists looking to shake up the fast fashion space with the promise of lightning fast route to retail for its partners. By name alone, this is an outfit with a big …

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The ToyNews BLE special issue is ready read online now

In a special games and puzzles and Brand Licensing Europe double-up, the latest issue of ToyNews has landed and is ready to read online, on your iPad, laptop or smart device now. Our games and puzzles coverage kicks off with an industry exclusive as ToyNews talks to Asmodee about the formation of its …

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Licensing language: Emoji’s Marco Huesges on the global appeal of an icon

When it comes to market awareness, there’s only a handful of brands that can boast the kind of universality that The Emoji Company enjoys today. Transcendent of language barriers and reliant only on the oldest method of communication since humans first recognised their own faces, it’s small wonder that Emoji’s …

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BLE 2019 VIDEO: Anna Knight and Powerstation Studios explore licensing videogames

By the end of 2019, the video gaming industry will hit a value of $152 billion, putting the entertainment platform as among the largest in the world – outpacing even the movie business. Of that market, merchandise and licensing is playing an increasingly large role in driving incremental sales of …

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