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Tag Archives: BLE 2019

BLE 2019: Powerstation Studios confirms final line-up for The Arcade

With less than two weeks to go before BLE 2019, PowerStation Studios has confirmed the final line up of partners for The Arcade – the new gaming and esports activation at this year’s show. The Arcade is a space to celebrate gaming history, spanning from the 1970’s through to the …

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Mother & Baby toddles into BLE 2019 with brace of new licensees

The popular parenting and pre-school brand, Mother & Baby has stepped up its licensing efforts with the launch of two new licensed ranges at Kind and Jugend in Cologne this week, as it makes preparations for Brand Licensing Europe this October. Two new licensees – partnerships secured by Mother & …

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BLE 2019: Evolving the Pokémon franchise with EMEA licensing director Mathieu Galante

Having generated just under $3bn at retail globally last year, and with an entertainment empire that spans video games, its own Trading Card Game, mobile games and apps – a space in which it pioneered a new mode of AR gaming through Pokémon Go – and now, of course, success …

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BLE 2019 to explore “huge potential of esports” in gaming keynote

Brand Licensing Europe organisers have revealed eSports to be the focus of one of the show’s two keynotes for 2019. The Gaming Counter-Culture – The Rising Brand of eSports keynote will feature GAME’s head of eSports and partnerships Mary Antieul, Difuzed’s head of eSports Daniel Amos and David Yarnton, founder …

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BLE 2019: Author and illustrator Laura Wall talks her latest children’s brand, The Toozles

The award-winning children’s book author and illustrator, Laura Wall is heading to Brand Licensing Europe for the first time this year, where she will be launching her latest property to the children’s IP space, The Toozles. As a first time exhibitor, the 34 creator of the children’s book series Goose, …

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Acamar Films signs major Bing content deal with the BBC

Acamar Films has signed a significant new content deal with the BBC for a new series of its award-winning pre-school property Bing. A further 26 x 7’ episodes are set to air on CBeebies and the BBC iPlayer from October 31 following the launch of the new episodes on Acamar’s new …

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BLE 2019: 35 things you must see at this year’s Brand Licensing Europe

If you’re willing to believe that we’re a third of the way into September already, you’re most likely more than aware that Brand Licensing Europe is just around the corner. Blink, and next you’ll know, you’ll be three pints deep at the opening night drinks and wondering what the next …

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Anna Knight named vice president of Global Licensing Group

Informa Markets has promoted Anna Knight – the name behind Brand Licensing Europe – to vice president, Global Licensing Group, following two months as interim managing director for the division. Knight has worked for Informa Markets (formerly UBM) for 10 years, most recently holding the position of event director for …

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BLE 2019: Sony’s Jamie Stevens talks Ghostbusters, Spider-Man and why it’s not just about t-shirts and toys

With Ghostbusters, Peter Rabbit, Outlander, and Cobra Kai under one roof – as well as the continued film rights for Spider-Man and plenty more in between, it’s an eclectic portfolio of properties that Sony Pictures Consumer Products finds itself heading into BLE with this year. But a strong one, nevertheless. …

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BLE 2019: Copyrights Group to represent French animation Mush Mush & the Mushables

The Vivendi-owned Copyrights Group has signed up to represent the French animated IP Mush Mush and the Mushables across brand development, licensing and merchandising. Mush Mush and the Mushables – created by the Parisian outfit, La Cabane, a studio founded in 2015 by Perrine Gauthier – will be launched to …

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