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Tag Archives: Blizzard Entertainment

Nerf This!: Blizzard talks Overwatch’s unstoppable esports licensing programme

Having first launched in May 2016, in less than two years Blizzard's competitive hero shooter has gone on to become one the biggest hitters in the Esports space. We caught up with Daniel Siegel, head of Esports licensing at Activision Blizzard to learn about the brand's aggressive expansion into licensing.

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