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Rocket Licensing has secured a partnership with the UK shopping centre, Bluewater, for a slate of promotional activity for The Very Hungry Caterpillar, as the popular children’s publishing brand continues to celebrate its 50th anniversary this year. The collaboration begins with the theming of Bluewater’s Green Flag award-winning nature trail. …
Read More »Bluewater lays on promotional feast for The Very Hungry Caterpillar
