Tag Archives: Bluey

BBC Studios names Tycoon licensing agent for Bluey in South and Central America

BBC Studios, distributor and licensor for the Emmy Award-winning international preschool sensation Bluey, has appointed Tycoon as its licensing agent for South and Central America, helping to further extend the footprint of the global hit throughout the region. Elias Fasia-Cohen, President and Co-Founder of Tycoon, says: “We have been long …

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Bluey brings first-ever live show to U.S. audiences

The much-loved Heeler family are coming to theatres across the United States with the Bluey live show, Bluey’s Big Play The Stage Show. The Emmy Award-winning animated preschool series, which airs on Disney Junior, Disney Channel, and Disney+, will be “taking the show on the road” to theatres all across …

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BBC Studios signs new UK partners for Bluey and Hey Duggee

BBC Studios has signed UK licensing deals for Bluey and Hey Duggee for health and beauty products and wheeled toys, as Bluey is named the UK’s number one new toy property for 2021 by NPD. New deals with H&A and MV Sports will see both properties expand in the UK …

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Bluey enjoys successful launch in Italy

Maurizio Distefano Licensing, agent for Bluey since September 2021, has welcomed the series’ recent excellent ratings in Italy. The loveable Australian dog has gained many Italian fans since her first appearance on Rai Yoyo, the public broadcast service’s preschool channel, in December 2021, and the show has established itself as number 1 …

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Airbnb offering one family the chance to live like Bluey for the weekend

The iconic Heeler family home from hit Australian kids’ show Bluey is being listed on Airbnb in Brisbane, Queensland, offering one lucky family the opportunity to live like the Heelers for the ultimate Bluey fan weekend. Bluey is a global phenomenon that follows the adventures of Bluey – a lovable six-year-old Blue …

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BBC Studios signs new UK deals for Bluey

BBC Studios has signed UK licensing deals for Bluey with Character Options for Weebles, as well as Danilo (calendars, cards and gift stationary) and Amscan (party wares). The deal with Character Options should see Bluey versions of classic toy Weebles on UK shelves in July 2022. Mark Hunt, Marketing Director, …

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New licensing opportunities for hit animation Bluey as it launches in Italy and Greece

Produced by Ludo Studio and co-commissioned by BBC Studios and ABC Children’s, the much-loved global-hit animation Bluey will make its free-to-air debut on 27 December in Italy on Rai Yoyo, the public broadcast service’s preschool channel. The series will also air on ERT in Greece. BBC Studios will also launch a new …

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Crayola to launch Bluey-themed merchandise in deal with BBC Studios

BBC Studios has agreed to a multi-territory licensing deal with Crayola for stationery, arts, crafts and colouring packs, further expanding its global licensing portfolio for the multi-award-winning Bluey. Crayola joins a growing roster of top tier Bluey licensees including Moose Toys, Penguin Random House, VTech and Stor. The first Crayola products to hit …

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BBC Studios to drive Bluey licensing growth across the Americas with new SVP of consumer products and business development

BBC Studios – Americas has promoted Suzy Raia to the role of senior vice president, consumer products and business development, where she will oversee and provide licensing planning for the hit preschool franchise, Bluey alongside Doctor Who, Top Gear, His Dark Materials, and Natural History Unit programming. Tara Maitra, chief …

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Dreamtex Ltd launches Bluey bedding produced in first partnership with the Better Cotton Initiative

The boutique bedding specialist Dreamtex Ltd has partnered with the Better Cotton Initiative for the first time as it prepares to launch its new, sustainably focused Bluey bedding in time for autumn 2021. Its partnership with the initiative is reflective, says the company, of its commitment to sustainability in licensing …

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