Tag Archives: Bluey

BBC Studios to drive Bluey licensing growth across the Americas with new SVP of consumer products and business development

BBC Studios – Americas has promoted Suzy Raia to the role of senior vice president, consumer products and business development, where she will oversee and provide licensing planning for the hit preschool franchise, Bluey alongside Doctor Who, Top Gear, His Dark Materials, and Natural History Unit programming. Tara Maitra, chief …

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Dreamtex Ltd launches Bluey bedding produced in first partnership with the Better Cotton Initiative

The boutique bedding specialist Dreamtex Ltd has partnered with the Better Cotton Initiative for the first time as it prepares to launch its new, sustainably focused Bluey bedding in time for autumn 2021. Its partnership with the initiative is reflective, says the company, of its commitment to sustainability in licensing …

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BBC Studios and Immediate Media to launch Bluey Magazine this summer

The multi-award winning preschool series, Bluey has landed a new children’s magazine deal thanks to a partnership between BBC Studios and the popular kids’ publishers, Immediate Media Co. Bluey Magazine will feature new ways for children to explore the world of Bluey, with open-ended play activities and opportunities for young …

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Bluey billed “most important preschool IP since Frozen” as Stor SL readies merch portfolio for UK, Ireland, and EMEA

Bosses at the global product manufacturer, Stor SL have hailed BBC Studios’ preschool property, Bluey “the most important property since Disney’s Frozen” as it prepares to launch a portfolio of more than 50 licensed items to the UK, Ireland, and EMEA markets in the coming months. The range, spanning drinkware, …

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BBC Studios reshuffles licensing team as Rikesh Desai leaves licensing director role

BBC Studios has detailed a reorganisation of its licensing team following the departure of Rikesh Desai, the company’s licensing director for the UK and EMEA. Director of magazines, Mandy Thwaites will take on additional responsibility for the merchandising team, while global director of live entertainment, Mat Way, will now also …

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BBC Studios adds VTech to growing global toy roster for preschool series Bluey

BBC Studios has agreed a multi-territory licensing deal with VTech to produce electronic role play toys based on its multi-award winning children’s TV property, Bluey. Marking the latest expansion of the series’ global licensing programme, VTech’s initial Bluey range will feature popular characters from the series and lines include electronic books, role …

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Bluey tops the ratings on CBeebies and iPlayer during first month on its UK free to air home

Bluey has been named the top rating programme on CBeebies in April, the same month that the popular preschool series launched to its free to air home in the UK. The series also become the number one show in its time slot for 0 to six year old children, and …

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Stateside | Hit pre-school series Bluey makes play for costumes market with Disguise, Inc partnership

Bluey, the hit children’s animated TV series from Ludo Studio and BBC Studios, is making a new play for the American costume and fancy dress market, thanks to a new partnership with JAKKS Pacific’s Halloween costume division, Disguise, Inc. Under the partner, Disguise is set to design, market, manufacture, and …

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BBC Studios expands consumer products division with double appointment

BBC Studios is expanding its consumer products division with the appointment of Louise Rigby and Gaby Dior as its new licensing managers, with a focus on expanding the programmes around Bluey, Hey Duggee, BBC Earth, and Doctor Who. The pair will report to BBC Studios’ licensing director merchandise, partnerships, and …

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Sacrée Bluey! BBC Studios appoints France TV Distribution as French licensing agency for Bluey

BBC Studios has appointed France TV Distribution as its French licensing agent for the multi-award winning children’s series, Bluey across the region. It arrives as France Televisions also secured the title for France 5. Bluey is the latest to join the family of must-have properties within the France TV Distribution …

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