Tag Archives: Bluey

Stateside | Hit pre-school series Bluey makes play for costumes market with Disguise, Inc partnership

Posted on by

Bluey, the hit children’s animated TV series from Ludo Studio and BBC Studios, is making a new play for the American costume and fancy dress market, thanks to a new partnership with JAKKS Pacific’s Halloween costume division, Disguise, Inc.

Under the partner, Disguise is set to design, market, manufacture, and distribute costumes and costume accessories for the popular animated property, starting this year. The new line will debut as a first-to-market launch at Walmart across the US.

Bluey is an Australian animation series that follows a six year-old Blue Heeler dog, who loves to play and turns everyday family life into extraordinary adventures. Aimed at pre-school children and their parents, the series champions the importance of unstructured play for enhancing children’s creativity and helping to develop their mental, physical and emotional resilience.

The series celebrates the joyful simplicity found in family life, role play, and imagination. A sensation with US audiences since its fall 2019 premiere, Bluey reached 16 million total views across Disney Channel and Disney Junior in Q4 2019.

“Bluey explores the important themes of family life, parenting and imaginative play. It has a huge fan base of preschoolers and parents that will be thrilled with our new line of Bluey costumes,” said Tara Hefter, EVP and GM of Disguise, Inc.

“Our new partnership with BBC Studios has created some exciting new additions to our 2021 line. We expect to see a positive reaction from fans and at retail this fall.”

Suzy Raia, VP consumer products and business development, BBC Studios, added: “Bluey is our fastest growing show in the US and we’re looking forward to this meaningful partnership with Disguise that will bring the Bluey characters to life with their high quality costumes and accessories.

“Bluey fans will now have the chance to dress up this Halloween and be a part of this sweet Blue Heeler family.”

BBC Studios expands consumer products division with double appointment

Posted on by

BBC Studios is expanding its consumer products division with the appointment of Louise Rigby and Gaby Dior as its new licensing managers, with a focus on expanding the programmes around Bluey, Hey Duggee, BBC Earth, and Doctor Who.

The pair will report to BBC Studios’ licensing director merchandise, partnerships, and interactive, Rikesh Desai. Rigby will manage UK deals while Dior will oversee the licensing operations and agent relationships across EMEA.

Desai said: “Louise and Gaby bring a wealth of experience and creativity from the brand and licensing world. They have worked with some of the most popular brands and I’m thrilled they’re joining us at an exciting time to provide our fans with more opportunities to interact with their beloved programmes and characters in new and exciting ways.”

Rigby joins from Fashion UK & Global Licensing with over 12 years’ experience working in the brand and licensing industry. She has worked with over 100 world renowned brand owners including LEGO, Disney, WB, Hasbro, Nickelodeon and PlayStation, and has led PR, marketing and account management for product areas including soft lines, accessories, footwear and health & beauty.

She said: “I’m so pleased to be joining BBC Studios at such an exciting time, when the consumer products team is supporting the success and significant growth of preschool properties like Hey Duggee and Bluey.

“I’ve also seen their dedication to supporting partners with sustainable, ethical and environmentally friendly manufacturing which is an amazing thing to be part of. I’m looking forward to working with our existing partners and building new relationships for potential future collaborations.”

Meanwhile, Dior has over 15 years’ experience working in licensing and consumer products and has previously managed licensing programmes across EMEA for leading international agency Wildbrain CPLG, and internationally for Zodiak Rights (now Banijay Rights).

She has worked on leading entertainment brands including The Simpsons, Sonic The Hedgehog, Sesame Street and most recently Brown & Friends, BT21, the Spin Master portfolio, Ghostbusters and the Sony Pictures Entertainment TV portfolio.

“I am thrilled to be joining the team at BBC Studios, home to the very best of British creative content,” she said. “Tapping into my experience across the European markets, I am looking forward to developing and growing the footprint of the licensing business for the new and award-winning preschool brand Bluey and the wider portfolio of existing and trusted brands across the EMEA region.”

The announcement follows a successful year for BBC Studios’ consumer products division which has secured an extensive catalogue of licensees in the UK to coincide with the launch of Emmy Award-winning pre-school series Bluey on CBeebies, new partnerships and renewed deals for Hey Duggee including its first confectionery product with Kinnerton, and successful BBC Earth branded product launches.

BBC Studios is looking to expand its brand footprint in both the UK and EMEA and they will lead key projects in 2021 and beyond.

Sacrée Bluey! BBC Studios appoints France TV Distribution as French licensing agency for Bluey

Posted on by

BBC Studios has appointed France TV Distribution as its French licensing agent for the multi-award winning children’s series, Bluey across the region. It arrives as France Televisions also secured the title for France 5.

Bluey is the latest to join the family of must-have properties within the France TV Distribution line-up that already includes the BBC Studios hit He, Oua-Oua (Hey Duggee).

From Saturday April 10th, Bluey will be broadcast on France 5 on weekends at 8:45am and from Monday to Friday at 8:20am, the episodes will also be available on catch up on France Televisions’ kids platform OKOO. Previously Bluey has been available to French children’s audiences via Disney Junior since December 2019, where in February 21, it was the number one program for four to ten year olds on the channel.

 Bluey is a multi-award-winning Australian children’s series that follows Bluey, a six year old Australian blue heeler Dog with an endless imagination. Her favorite hobby is to transform everyday moments into extraordinary adventures. She often involves Bingo, her four year old sister in her games, but also her friends, her parents and even the neighbours who appreciate her « joie de vivre ».

 BBC Studios’ partnership with global master toy provider Moose Toys for Bluey includes France and preparations to launch in the territory in 2022 are underway. Moose Toys already markets a wide range of toys in Australia and the United States, as well as the UK from this Autumn.

In the U.S, Bluey is the number one new license in the super plush category and was the number two top new growth property in 2020 for the total toy industry. In Australia, Bluey recently won ‘Pre-School License of the Year’ for the second year in a row at the Australian Toy Association (ATA) Awards. 

 Global master publishing partner Penguin Random House will launch books in France next year following the successful launches in both US and Australia and UK this Autumn.

For other product categories, France TV Distribution is in the process of setting up an ambitious licensing program with the upcoming recruitment of partners for textiles and accessories, bedding, outdoor games, party and home.

 Julie Kekwick, senior licensing manager, BBC Studios, said: “Building on the success of Bluey in Australia, New Zealand, the US and of course the widely anticipated launch in the UK, I am delighted that we have expanded our pre-school portfolio with France TV Distribution, as our licensing agent for Bluey alongside Hey Duggee and in turn strengthening our partnership with them.”

 Aude de la Villarmois, Director of the Licensing Department of France TV Distribution, said: “We are very happy to become the agent of the Bluey brand and thus strengthen our collaboration with the BBC (after the recent acquisition of Hé Oua-Oua).

“France TV Distribution demonstrates once again its ambition to accompany the most powerful preschool brands. Bluey joins the large family of Okoo’s must-have brands and France tv distribution’s license line-up (Peppa Pig, Pyjamasques, Masha and Michka and T’Choupi). Our strong expertise in the preschool field makes France TV Distribution a solid partner.”

 Vincent Brun, commercial and marketing director, Moose France, said: “Moose Toys looks forward to working with France TV distribution to build on the outstanding break-out success of Bluey in both the US and Australia and to roll out Bluey toys across France in 2022.”

Popular pre-school series Bluey to land on CBeebies next month with UK toy ranges to follow

Posted on by

The Australian smash hit kids’ series, Bluey is landing on CBeebies next month. The channel will be the first free-to-air platform in the UK to broadcast the series which is backed by BBC Studios.

Under the new deal, series one of the hit animated series will air on the channel every day.

Bluey has won multiple awards since its launch on the international market, including an International Emmy Award in the Preschool category in March last year.

Sarah Muller, head of commissioning and acquisitions for BBC Children’s, said: “Bluey is such a warm show, with a charming and recognisable family at its core, that we know our audience will take to their hearts. Kids love how Bluey is all about play, but it’s also genuinely funny so the whole family can watch it together.

“The animation from Ludo Studio is world-class, so we’re completely delighted to be the UK’s free-to-air home for Bluey.”

Henrietta Hurford-Jones, executive producer for Bluey and director of children’s content partnerships at BBC Studios, added: “Developed with heart, humour, and an honest take on modern family life, it is so wonderful to see Bluey fast becoming a favourite show of children and parents globally.

“I’m delighted that we’re now able to reach a new audience here in the UK by bringing the show to CBeebies.”

BBC Studios exclusively distributes the show worldwide where it is attracting high ratings in several markets and on various platforms. In Australia, Bluey was the number one children’s programme on metro broadcast television in 2020 and is the number one series ever on ABC iview with over 480 million views across series one and two.

In the US, Bluey hit 16 million total views on Disney Channel and Disney Junior in Q4 2019. In Q1 of last year, the series was a top six Disney Junior series with children and girls aged two to five, and a top five series with boys aged two to five.

Bluey is also available in the UK on the streaming platform Disney+ and its YouTube channel has over 7.5 million hours of watch time and over 232 million views.

A global licensing programme for the series is already in place, with best-in-class partners lined up for the UK market with products set to hit retail in months following the show’s launch on CBeebies.

Global master toy partner Moose Toys and puzzles licensee Ravensburger will debut their respective Bluey lines in Autumn 2021.

Additionally, Blues / Dennicci recently joined the brand’s growing softlines portfolio as daywear partner, alongside Aykroyds, TDP, William Lamb, Dreamtex, and Roy Lowe. Immediate Media has worldwide rights for Bluey magazines, its first UK issue will hit newsstands in summer 2021.

Global master publishing partner (excluding China) Penguin Random House will launch books in the UK later this year.

In its home market Australia, Bluey recently won three gongs at the Australian Toy Association (ATA) Awards, including ‘Pre-School License of the Year’ for the second year in a row, Bluey: Big Backyard was the highest selling book of 2020 and Bluey magazine was the number one children’s magazine.

In the US, Bluey is the number one new license in the super plush category and was the number two top new growth property in 202o.

BBC Studios names Andrew Carley director of global licensing to build Bluey momentum

Posted on by

BBC Studios has promoted licensing industry expert Andrew Carley to the newly created role of director of global licensing, as the firm looks to build on the momentum of the hit pre-school brand Bluey.

In his new role, Carley will lead a five-year strategic growth plan for BBC Studios’ global licensing business, partnering with regional licensing teams, while reporting into BBC Studios’ chief marketing officer, Nicki Sheard.

“I am delighted that Andrew is taking on this new role to help us fuel the growth of Bluey which is quickly gaining worldwide fame,” said Sheard. “His experience of taking pre-school brands global will be invaluable in unlocking the potential of Bluey, and his strategic approach to licensing will benefit BBC Studios’ wider portfolio of hero brands.”

The former Entertainment One executive boasts a wealth of experience in building global licensing programmes around popular pre-school IP, having led the charge for eOne’s Peppa Pig before the company was acquired by the entertainment powerhouse, Hasbro, in 2019.

Andrew Carley, said: “The BBC has long been synonymous with high quality children’s programming. To be given the opportunity to use my experience to help build a long-term global licensing prgoramme around such fantastic programming, including Bluey, is hugely exciting.

“Bluey has many of the rare attributes associated with evergreen global preschool success stories. With that potential comes the opportunity to build on its success and cement BBC Studios’ position as a global player in licensing and consumer products.”

Bluey has already proven itself a hit in international markets, including its launch market Australia. The series has won a slate of awards including the International Kids Emmy and a host of Kidscreen awards. In the US, Bluey has been listed as the number two top new growth property last year for the total toy industry.

Bluey has struck up a number of partnerships across consumer products and publishing already, with Penguin Random House leading its master publishing roll-out, and Moose Toys tapped as the property’s master toy licensee.

Products is due to launch in the UK this year.

Sesame Workshop, WWF and LEGO take home major wins in Kidscreen Awards 2021

Posted on by

LEGO Duplo, WWF-UK and Sesame Workshop have been named among the winners at this year’s Kidscreen Awards, a high profile awards ceremony that celebrates the best in children’s television and digital media.

Hosted by actor and comedian, Emma Hunter, this year’s awards took place virtually as the global kids entertainment community gathered to highlight and applaud the best that the business has to offer. Winners were determined by two panels of esteemed industry judges who selected winners across more than 50 categories.

Among the winners at this year’s awards were Sesame Workshop who took home the award for Best Live Action Series, Best One-Off, Special or TV Movie, Best in Class, and Best Web/App Series – Branded. Other winners included the likes of BBC Studios’ Bluey, LEGO Duplo, and WWF-UK who partnered with Kids Industries to develop its Amazing Planet app.

The winners of the Kidscreen Awards 2021 are:

PROGRAMMING—PRESCHOOL CATEGORY

Best New Series
Madagascar: A Little Wild 
DreamWorks Animation

Best Animated Series
Bluey
Ludo Studio, BBC Studios, ABC Australia, Screen Queensland, Screen Australia

Best Live-Action Series
Sesame Street (season 50)
Sesame Workshop, HBO

Best Mixed-Media Series
Stories with Sound Effects
Lapost Estudios, Señal Colombia

Best One-Off, Special or TV Movie
Sesame Street’s 50th Anniversary Celebration
Sesame Workshop, HBO

Best Short Film
Love is Love
Hopster Studios, Picnic Animation Studio

Best Inclusivity
Bookmarks: Celebrating Black Voices
Netflix

Best in Class
Sesame Street (season 50)
Sesame Workshop, HBO

PROGRAMMING—KIDS CATEGORY

Best New Series
Tales of Arcadia: Wizards
DreamWorks Animation, Netflix

Best Animated Series
Forky Asks a Question
Pixar Animation Studios, Disney+

Best Live-Action Series
First Day 
Epic Films, Kojo Entertainment, ABC Australia, Screen Australia, South Australian Film Corporation, Australian Children’s Television Foundation

Best Mixed-Media Series
Backyard Beats
BGM Sphere, TVOKids

Best One-Off, Special or TV Movie
Here We Are: Notes for Living on Planet Earth
Apple, Studio AKA

Best Short Film
Lamp Life
Pixar Animation Studios, Disney+

Best Inclusivity
Molly of Denali 
WGBH, Atomic Cartoons, PBS KIDS

Best in Class
Lamp Life
Pixar Animation Studios, Disney+

PROGRAMMING—TWEENS/TEENS CATEGORY

Best New Series
Locke & Key
Netflix, Genre Arts, Hard A Productions, Circle of Confusion, IDW Entertainment

Best Animated Series
Central Park
Apple, 20th Century Fox Television

Best Live-Action Series
Locke & Key
Netflix, Genre Arts, Hard A Productions, Circle of Confusion, IDW Entertainment

Best Mixed-Media Series
About Sex
Echo Media, CBC Gem

Best One-Off, Special or TV Movie
Adventure Time: Distant Lands
HBO Max, Cartoon Network Studios

Best Inclusivity
The Unlisted 
Aquarius Films, ABC Australia

Best in Class
Central Park
Apple, 20th Century Fox Television

CREATIVE TALENT CATEGORY

Best Directing
Bluey
Ludo Studio, BBC Studios, ABC Australia, Screen Queensland, Screen Australia

Best Writing
Bluey
Ludo Studio, BBC Studios, ABC Australia, Screen Queensland, Screen Australia

 Best Music
Bluey
Ludo Studio, BBC Studios, ABC Australia, Screen Queensland, Screen Australia

Best Animation
Lamp Life
Pixar Animation Studios, Disney+

Best Voice Talent
Lamp Life
Pixar Animation Studios, Disney+

Best Acting
Locke & Key
Netflix, Genre Arts, Hard A Productions, Circle of Confusion, IDW Entertainment

Best Design
Adventure Time: Distant Lands
HBO Max, Cartoon Network Studios

There is also a set of Kidscreen Awards designed to spotlight the best efforts made by broadcasters to build stronger connections with kids and family audiences around the world. These winners were decided through online voting by Kidscreen readers in December. The winners are as follows:

BROADCASTING CATEGORY

Channel of the Year
PBS KIDS

Best Programming Block
CBC Kids Morning Block
CBC Kids

Best On-Air Host or Hosting Team
Kiruna Stamell—Play School
ABC Kids

Best Kids-Only Streaming Service
YouTube Kids

And rounding out the Kidscreen Awards program is a set of digital categories for preschool (zero to five) and kids (six and up). Here are the winners:

DIGITAL—PRESCHOOL CATEGORY

Best Learning App—Branded
LEGO DUPLO World
The LEGO Group, StoryToys, Touch Press

Best Learning App—Original
Duolingo ABC
Duolingo

Best Game App—Branded
PBS KIDS Games
PBS KIDS

Best Game App—Original
Bookful—Bringing Books to Life in Augmented Reality
Inception XR

Best Alternative Game
Scribbles and Ink
WGBH, Global Mechanic Media, PBS KIDS

Best YouTube Channel
PBS KIDS
PBS KIDS

Best Web/App Series—Branded
Sesame Street Monster Meditations with Headspace
Sesame Workshop

Best Web/App Series—Original
The Birthday Show
Hellosaurus

Best Website
PBS KIDS
PBS KIDS

DIGITAL—KIDS CATEGORY

Best Learning App—Branded
WWF Amazing Planet
WWF, Kids Industries

Best Learning App—Original
Square Panda
Square Panda

Best Game App—Branded
GoNoodle Games
GoNoodle

Best Game App—Original
Baba Yaga
Baobab Studios

Best Alternative Game
Baba Yaga
Baobab Studios

Best YouTube Channel
Dodo Kids
The Dodo, Group Nine Media

Best Web/App Series—Branded
Oddtube
Fred Rogers Productions, Sinking Ship Entertainment, PBS KIDS

Best Web/App Series—Original
My Stay-At-Home Diary
Lopii Productions, TVOKids, Shaw Rocket Fund, Canada Media Fund

Best Website
Odd Squad
Fred Rogers Productions, Sinking Ship Entertainment, PBS KIDS

BBC Studios lines up five new US partners for hit kids’ series Bluey

Posted on by

BBC Studios has secured a raft of five new US licensing partners for the popular children’s animated TV series, Bluey, tapping the likes of Spin Master, The Bentex Group, and Jay Franco for new products.

The move to bolster the IP’s US licensing programme follows the successful premiere of Bluey across the region in 2019 and its current surge in viewership upon the Disney Channel, Disney Junior, and Disney+. Bluey made its debut into the toy market through partner Moose Toys, while Penguin Random House headed up its publishing slate.

The popular children’s brand is poised to make an even bigger imprint at retail across the US this year, with new introductions from The Bentext Group, Spin Master, Jay Franco, Kurt Adler, and Zak Designs.

Spin Master will launch a range of games and puzzles from this autumn, Bentex will look after apparel and toddler’s clothing, Jay Franco will head up bedding, home decor, bath and accessories, Zak Designs for dining, and Kurt Adler for holiday decor.

“Bluey, Bluey, Bluey! The brand is picking up real momentum in the US off the back of the series success on Disney platforms, and the debut line of toys and books. The upcoming line of products from our new best-in-class partners are poised to help families build upon their Bluey-inspired adventures together,” said Suzy Raia, VP consumer products and business development, BBC Studios.

“We hope parents are eager to expand the Bluey presence in their home – it’s truly a show that continues to resonate with families and that parents are eagerly embracing.”

Bluey is a multi-award-winning Australian children’s series that has taken Australia and the US by storm and is charming audiences around the globe. Loved by parents and children for its heartfelt and funny portrayal of family life and celebration of play, the series follows Bluey, a six-year-old Blue Heeler dog, who loves to play and turns everyday family life into extraordinary adventures that unfold in unpredictable and hilarious ways, bringing her family, friends and community into her world of fun.

In June 2019, BBC Studios struck a global broadcast deal with Disney to premiere Bluey on Disney Junior and Disney+ in all territories outside Australia, New Zealand, and Greater China including Taiwan.

In Australia, Bluey is the most watched series ever on ABC iview, with over 480 million plays across series 1 and 2.

BBC Studios taps Brainbase Assist to power its growing licensing programme for Bluey

Posted on by

BBC Studios has underscored its commitment to the Bluey licensing programme, turning to the end-to-end IP management firm Brainbase and its Assist platform to help it streamline and manage its global licensing operations for the popular pre-school property.

The move comes as BBC Studios continues to grow the successful Bluey brand in the consumer products and licensing sector. The collaborations will enable BBC to ‘make strategic franchise decisions’ all based on insights garnered from the Assist platform.

Brainbase is a venture backed company specialising in IP management.

“We are ecstatic to welcome BBC Studios to the Brainbase family,” said Brainbase co-founder and CEO, Nate Cavanaugh. “Our team is excited to see Bluey’s consumer products come to life on our platform, and to provide best-in-class technology to support its globally-recognised IP and rapidly growing consumer products business.”

Bluey has seen a surge in demand from audiences since it started airing on Disney Junior and Disney Channel in the US and becoming available to stream on Disney+.

“As we continue to grow the wildly successful Bluey brand, we noticed an increasing need to create an intuitive and collaborative centralized system,” said Suzy Raia, VP consumer products and business development, BBC Studios.

“We are beginning our relationship with Brainbase to improve partner management and help us make strategic franchise decisions based on insights.”

Brainbase’s flagship product, Brainbase Assist, helps licensing teams unify their global operations into a single software platform – from deals, product approvals, royalty reporting, digital asset management, and dashboard analytics.

Top licensed properties for BBC Studios include Bluey, the multi-award-winning animated preschool series that has taken Australia and the US by storm; Doctor Who, one of the longest running action-adventure television series in the world spanning 56 years and winning over 100 awards; and His Dark Materials, with the launch of a dedicated global online store following the successful debut of the second season on HBO.

BBC Studios joins a Brainbase customer roster with leading brands including Bonnier, BuzzFeed, kathy ireland Worldwide, Sanrio, the global lifestyle brand best known for pop icon Hello Kitty, SYBO Games and the Van Gogh Museum, among others.

BBC Studios launches Bluey: The Album on US streaming platforms in Demon Music Group partnership

Posted on by

BBC Studios has partnered with Demon Music Group Ltd for the US launch of the first album from its hit pre-school series, Bluey across all major streaming platforms. Titled Bluey: The Album, the release will feature singles Keepy Uppy, Here Come the Grannies, and Instrument Parade.

The album will feature 17 original compositions from season one of the series currently airing on Disney Channel, Disney Junior, and Disney+ in the US. The album has been composed by Bluey’s song-writer Joff Bush and his music team. The soundtrack will initially be released in the US and Australia, with other regions to follow later in the year.

Harriet Newby-Hill, brand director, BBC Studios, said: “Music plays an important part of the storytelling in Bluey and beautifully encapsulates the warmth, energy and humor of the series. We’re thrilled to bring fans of all ages a collection of songs that captures the joyful and heartfelt spirit of Bluey.” 

 Adrian Sear, commercial director, Demon Music, added: “Everyone remembers their first album so we’re excited that this could be the first album for many young Bluey fans and provide the soundtrack for their own played-filled adventures.”

 Bluey composer, Joff Bush, said: “I’m incredibly proud and honored to be a part of something as special as Bluey. This album is for fans young and old and I hope they enjoy listening to it as much as I loved creating it.”

Bluey is a multi-award-winning Australian children’s series that has taken Australia and the US by storm and is currently charming audiences across the globe. Loved by parents and children for its heartfelt and funny portrayal of family life and celebration of play, the series follows Bluey, a six-year-old Blue Heeler dog, who loves to play and turns everyday family life into extraordinary adventures.

 In June 2019, BBC Studios struck a global broadcast deal with Disney to premiere Bluey on Disney Junior and Disney+ in all territories outside Australia, New Zealand and Greater China. 

BBC Studios details raft of UK licensees for Bluey as the pre-school series lands on Disney+

Posted on by

BBC Studio’s popular pre-school animated series, Bluey is making its mark on the UK consumer products space with a new raft of licensees spanning toys, apparel, bedding and accessories as the series makes its arrival on Disney+ this year. Bluey has already been met with a ‘phenomenal response’ in Australia and the US.

Global master toy licensee, Moose Toys, will debut Bluey plush and plastic toys at UK retail in autumn next year, where it will hope to mirror the success it has found in the US and Australian markets, where products have been selling at a record rate.

Lucy Wynn-Jones, head of licensing, Europe, Moose Toys, said: “We are thrilled to bring our toy range for the much-loved Bluey series to fans in the UK. We have no doubt that the toys will be loved by kids big and small.”

The master toy range will coincide with the launch of a line of puzzles from Ravensburger, while a selection of softline partners has also been lined up for the UK. TDP & Aykroyd will deliver on nightwear, swimwear and essentials, Dreamtex will develop bedding and home textiles, William Lamb will launch footwear and bags, and Roy Lowe & Sons will serve up socks.

Rikesh Desai, licensing director for merchandise, partnerships and interactive, BBC Studios, said: “The response to Bluey in Australia and the US has been phenomenal and we’re very excited to introduce the brand’s licensing portfolio to the UK hot on the heels of its arrival on Disney+.”