Silo Wellness, a wellness company in the psychedelics and functional mushrooms marketplace, has entered into a multi-year licensing agreement with the family of the music and lifestyle legend, Bob Marley. The deal offers Silo the exclusive worldwide rights to brand, market, and sell a product line of functional and psychedelic …
Read More »Bravado partners with Alibaba to bring its artists’ merchandise to Chinese consumers
Bravado, the merchandising and brand management arm of Universal Music Group, has partnered with Alibaba Group today to launch a new means of bringing music artists’ merchandise and collaborations to Chinese consumers. Under the new partnership, Bravado will launch its own store on Tmall Global, the largest cross-border business-to-consumer marketplace …
Read More »Zion Rootswear and Selfridges celebrate Black History Month with exclusive Bob Marley clothing collection
Zion Rootswear has partnered with Selfridges to launch an exclusive clothing collection inspired by the spirit and ethos of the reggae icon Bob Marley in celebration of UK Black History Month. The collaboration was brought together by Bravado, Universal Music Group’s merchandise and brand management company. The range takes inspiration …
Read More »Bob Marley family extends ‘lifestyle drinks’ partnership with New Age Beverages
The family of Bob Marley has extended its brand licensing agreement with the organic drinks company, New Age Beverages for an additional ten years. The partnership will form the basis of New Age’s mission to become the world’s leading healthy drinks and lifestyle company. The new arrangement includes scope for …
Read More »$500m debt sees guitar brand Gibson file for bankruptcy in the US
For decades, Gibson has produced the guitars under brands such as Les Paul and SG, favoured by the likes of Elvis Presley, Bob Marley, Jimmy Page and Slash.
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