Bologna Licensing Trade Fair rescheduled for May as Italy is kept on lockdown after Coronavirus outbreak

The Bologna Licensing Trade Fair has been rescheduled to later on in the year, owing to the latest European outbreak of the Coronavirus that has seen Italy go into lockdown in the last few days.

Originally scheduled for March 30th to April 1st this year, the Licensing and Book fair have both been rescheduled to take place this May, Monday 4 and Tuesday 5 as the country deals with what has been cited as the largest outbreak within a single European country so far.

Italy confirmed this week that the number of cases of Coronavirus within the country had now risen to 229, with seven deaths now recorded. Eleven towns across Lombardy  -where the outbreak emerged suddenly on Friday last week, and Veneto have been quarantined for at least the next 15 days.

The majority of those that have died from the Coronavirus in Italy have been elderly people who had also been suffering from other health issues. The latest was an 80 year old man in Milan.

Around 50,000 residents in the towns under lockdown have now been told to stay at home and avoid social contact, while schools, shops, and businesses – apart from chemists and some supermarkets – have been closed.

The Bologna Licensing Trade Fair made public its shift in dates via its social media pages and its own website where it will continue to post updates throughout the day.

Global analysts have warned of a major knock on effect on the worldwide economy as production throughout China still remains – at large – on lockdown with many of its factories closed under quarantine. The full-scale of the impact on industries and businesses is yet to be measured.

New format, features and 1,000s of brands await at Bologna Licensing Trade Fair 2020

A new format, new features, and some close to 1,000 brands await visitors to Italy and Southern Europe’s premiere licensing show this year, as the countdown to Bologna Licensing Trade Fair begins.

Now reformatted as a two-day show to offer a more focused event for professionals and optimise the attendance of exhibitors and visitors, the Bologna Licensing Trade Fair (BLTF) will run from March 30 to 31st this year, with the Bologna Licensing Awards on the afternoon of March 30.

With 4,500 visitors, 900 brands and 60 retail companies taking part in 2019, and similar numbers expected in 2020, BLTF is gearing up to ‘consolidate its position in the regional licensing market.’

Major exhibitors already signed up for this year’s show include Hasbro, Planeta Junior, WildBrain CPLG, The Pokémon Company, Mondo TV Consumer Products, Maurizio Distefano Advisors, Atlantyca Entertainment, Mattel, Viacom Nickelodeon Consumer Products, Bic Licensing, Premium Licensing, RaiCom, Mondadori, ForFun Media, Sbabam, Pea&Promoplast, Gruppo Alcuni, Starbright and De Agostini, with many others to be announced soon.

As well as the exhibition, the show will offer a number of networking and partnering resources that include access to pre-registered visitors’ lists, comprehensive press office and networking support, press tours for exhibitors with the main media partners and of course opportunities across global children’s publishing, entertainment, digital and media offered by the Bologna Children’s Book Fair, taking place side-by-side with BLTF.

This year the popular Licensing Retail Lounge, a consolidated networking retail area, is joined by the Licensing Fashion Zone, which will bring together brands, apparel and accessories in one place to reflect the increasingly central role of fashion for the licensing industry.

There will also be a dedicated matchmaking service bringing retailers and fashion industry players together with exhibitors.

Now in its 13th year, the Bologna Licensing Trade Fair remains an essential meeting place for licensing industry professionals targeting the key markets of Italy and Southern Europe.

Marco Momoli, culture business unit director, said: “The continuing importance of the Bologna Licensing Trade Fair in the framework of the world-leading Bologna Children’s Book Fair makes these two days among the most important on the regional licensing calendar.

“As licensing adapts to an ever-more more fluid and changing retail environment, this show is, more than ever, one of the year’s must-attend events.”