ALG Brands has been tapped to represent the original Starchild, Bootsy Collins, for licensing and branding opportunities, it was announced today by ALG CEO Ashley Austin. The firm will manage Collins’ personality rights and will oversee the evolution of his intellectual property via brand collaborations, media projects, licensed products and more.

“I’m getting excited, the Funk has united with ALG,” says Collins. “Time to give up the ‘P’ – Funk that is, baba! Bootsy baby!!!”

“Bootsy is prolific in all aspects of the entertainment business,” says Austin. “His image is iconic, his sound is authentic, and his vibe is on a whole other level. It is an honour to be invited into his orbit, and we are so excited to work with him and his amazing team to bring the power of The One to new media, branding, and licensing initiatives.”

Born in Cincinnati, OH, Bootsy Collins is an all-time great funk and R&B bassist, singer, bandleader and music producer. From 1969 to 1971, Collins performed with James Brown’s backup band, dubbed the J.B.’s, his bass driving records like “Get Up (I Feel Like Being a) Sex Machine.” In 1972, Bootsy joined George Clinton’s Parliament/Funkadelic; Collins and Clinton soon established a lifelong personal and musical friendship. He launched Bootsy’s Rubber Band as a spinoff of Parliament-Funkadelic in 1976 and was inducted into the Rock and Roll Hall of Fame in 1997 as part of the P-Funk collective.

Beyond the music, Collins is one of the most colourful personalities in entertainment. Bootsy’s custom-built, star-shaped Space Bass, top hat, wild glasses, ever-present smile, and instantly recognisable voice have ensured his long status as a cultural icon. Beloved by original funkateers, next generation hip-hoppers, electronic pioneers, metalheads and more, the forever young Bootsy Collins is the definition of a living legend.