JoyPixels Inc and its master licensing agent, Born Licensing are celebrating World Emoji Day today, by detailing six new agents to represent the JoyPixels icon portfolio. Nimbus Nine Consulting has been announced as the UK licensing agent and will manage existing licensees including Fashion UK and Danilo who each signed …
Read More »Born Licensing case study: Changing the licensing lexicon with JoyPixels
Born Licensing has been focused on licensing for the purposes of advertising and marketing for almost five years. It’s a badge this company of specialists wears with pride that it has become known for delivering ‘something different to the usual licensing fare.’ Here, David Born, director of Born Licensing talks …
Read More »Born innovators: One man’s mission to change what you thought you knew about licensing
When I started Born Licensing almost five years ago in my Melbourne apartment, I set out to create a licensing agency that focused on bringing incremental revenue to the licensing industry in innovative ways. Five years later this tactic is even more relevant, both for us and the industry as …
Read More »Early success for Born Licensing and JoyPixels sees emoji icons sweep tranche of new ad campaigns
Born Licensing and JoyPixels, the owner of over 2,800 emoji icons are celebrating the successful launch of a tranche of advertising campaigns featuring its cast of characters. The campaigns have covered a broad range of categories including telecommunications, FMCG, financial services, reproductive health, child safety and retail. The most recent …
Read More »British fashion doll Sindy becomes star of latest MoneySuperMarket campaign
The 60-second spot saw Sindy and Sindy pay homage to the iconic 1991 film Thelma and Louise, set to the sound of Fleetwood Mac’s Go Your Own Way in a film produced in a combination of puppetry and stop-motion animation.
Read More »The Born legacy: Born Licensing talks European expansion and that Action Man advert
Born Licensing is heading to Las Vegas Licensing Expo to unveil a slate of new ad campaigns. Can they compare to the Action Man Moneysupermarket ad? Born Licensing's director, David Born tells all...
Read More »Action Man leaps into next MoneySuperMarket campaign in new Hasbro partnership
The 60-second ad spot will premiere this weekend during Ant & Dec's Saturday Night Takeaway on ITV1
Read More »Born Licensing brings Bruce Lee to UK ad campaign for energy supplier Boost
The major new ad campaign introduces viewers to the character Boost Lee.
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