B.O.T. and the Beasties agrees publishing deal as the show’s audience grows

Award-winning merchandise, licensing and brand agency Brands with Influence has announced the signing of two new licensing partners for CBeebies show B.O.T. and the Beasties, made by Ragdoll Productions.

Leicester-based Sweet Cherry Publishing, recent winners of Small Press of the Year 2021 at the British Book Awards, is to produce a series of new book formats for the show, with the first release planned for 2022. These will include story books, picture books and creative play books utilising sounds from the episodes.

In parallel, Immediate Media has signed to run regular B.O.T. and the Beasties content in their CBeebies magazine.

“We are delighted to be welcoming two excellent new partners to the B.O.T. family,” says Martin Lowde, MD at Brands with Influence. “The series is proving really popular with the young audiences and with its colourful and eclectic range of characters there is lots of scope for a fabulous new range of books and magazines.”

Sanjee de Silva, Publisher at Sweet Cherry, explained why they were so keen to sign with B.O.T. “This brand is exactly what we have been looking for here at Sweet Cherry. It has longevity, a range of great characters and portrays the fun and educational values that we are proud to align ourselves with. Sweet Cherry’s creative teams have designed a really innovative and exciting new range for the series.”

Brands with Influence will be at BLE next month sharing more details about the B.O.T. and the Beasties licensing programme.

Ragdoll Productions taps Brands with Influence to manage licensing roll out for B.O.T. and the Beasties

The award winning production company, Ragdoll Productions, has tapped Brands with Influence to manage the licensing and merchandising rights for its new animated children’s TV series, B.O.T. and the Beasties, a new series scheduled to land on CBeebies in early 2021.

Developed by Anne Wood and the team at Ragdoll Productions’ studios in Stratford upon Avon, B.O.T. and the Beasties draws upon the team’s unrivaled experience in the pre-school market to deliver a series that follows that trials and tribulations of the lovable robot B.O.T. (Beastie Observation Transmitter) as he discovers new worlds and the Beasties that inhabit them.

The BBC has acquired 50 episodes of the new series and B.O.T. Crucial to the development of the series and its appeal has been Ragdoll’s research and development process. All the characters have been tested with the target market for appeal and comedic value for a show that attracts the pre-school audience and keeps them engaged through visual comedy and imaginative play.

Martin Lowde of Brands with Influence, said: “We have been working with Ragdoll for the last 18 months through the development phase of this exciting new series and it’s fabulous that we are now able to share this great show with the licensing industry.

“With a strong commitment from CBeebies across their platforms and a great production team at Ragdoll the series has all the ingredients needed in a new show.”

Brands with Influence is now organising a series of live online screenings and presentations.

Chris Wood of Ragdoll Productions, added: “We are delighted to be working with the team at BWI. Our new pre-school B.O.T. and the Beasties series is full of fun through silliness, play and imagination and has masses of potential for licensing as we have seen first-hand how children love to interact with the stories and characters.”

Ragdoll Productions taps Brands with Influence to manage licensing roll out for B.O.T. and the Beasties

The award winning production company, Ragdoll Productions, has tapped Brands with Influence to manage the licensing and merchandising rights for its new animated children’s TV series, B.O.T. and the Beasties, a new series scheduled to land on CBeebies in early 2021.

Developed by Anne Wood and the team at Ragdoll Productions’ studios in Stratford upon Avon, B.O.T. and the Beasties draws upon the team’s unrivaled experience in the pre-school market to deliver a series that follows that trials and tribulations of the lovable robot B.O.T. (Beastie Observation Transmitter) as he discovers new worlds and the Beasties that inhabit them.

The BBC has acquired 50 episodes of the new series and B.O.T. Crucial to the development of the series and its appeal has been Ragdoll’s research and development process. All the characters have been tested with the target market for appeal and comedic value for a show that attracts the pre-school audience and keeps them engaged through visual comedy and imaginative play.

Martin Lowde of Brands with Influence, said: “We have been working with Ragdoll for the last 18 months through the development phase of this exciting new series and it’s fabulous that we are now able to share this great show with the licensing industry.

“With a strong commitment from CBeebies across their platforms and a great production team at Ragdoll the series has all the ingredients needed in a new show.”

Brands with Influence is now organising a series of live online screenings and presentations.

Chris Wood of Ragdoll Productions, added: “We are delighted to be working with the team at BWI. Our new pre-school B.O.T. and the Beasties series is full of fun through silliness, play and imagination and has masses of potential for licensing as we have seen first-hand how children love to interact with the stories and characters.”