Tag Archives: Brainbase

Nissan partners with Brainbase to drive licensing programme

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Brainbase, the venture-backed company helping licensing teams optimise their partnerships from contract to revenue, and Nissan Motor Corporation have announced a partnership whereby Nissan will unify its global licensing operations on Brainbase’s  brand licensing platform.

“Nissan has a rich history of ingenuity and innovation in the auto industry not only in their home country of Japan, but across the globe,” says Nate Cavanaugh, co-founder and CEO of Brainbase. “Our companies’ combined commitments to excellence and disrupting the status quo brought us together, and the Brainbase team is excited to support their high-growth licensing business with our industry-leading technology.”

“In a space of seemingly many software vendors, Brainbase is in league of its own in the intellectual property licensing industry,” said a spokesperson from the Licensing Business Group, IP Promotion Department at Nissan. “By partnering with Brainbase, we are setting up our licensing team for success in the present and in the future for years to come.”

Brainbase is designed to bring together every feature required to run a global licensing business at scale so licensing teams can make smarter, faster decisions. With the help of Brainbase, IP owners are able to unify their global operations into a single software platform – from deals, product approvals, royalty reporting and digital asset management to dashboard analytics.

Nissan aims to establish a win-win relationship with its customers through the automotive brand licensing business. From toys to apparel, Nissan will bring licensed product to market even faster to the fans of Nissan vehicles such as Skyline, Z and many more.

Nissan joins a Brainbase customer roster with leading global brands including BBC Studios, BuzzFeed, Chefclub, Crayola, kathy ireland® Worldwide, Moose Toys, Penske Media Corporation, SYBO Games and the Van Gogh Museum.

IP licensing platform Brainbase wins top award

IP licensing platform Brainbase wins top award

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Brainbase, the venture-backed company helping licensing teams optimise their partnerships from contract to revenue, has been crowned winner of the “Contract Management Solution Provider of the Year” award in the second annual LegalTech Breakthrough Awards programme.

LegalTech Breakthrough is a leading independent market intelligence organisation that evaluates and recognises standout legal technology companies, products and services around the globe.

Brainbase brings together every feature required to run a global licensing business at scale so licensing teams can make smarter, faster decisions. With the help of Brainbase, IP owners are able to unify their global operations into a single software platform – from deals and contract management, product approvals, royalty reporting, digital asset management, and dashboard analytics.

“This is an incredible moment for Brainbase, especially our product and engineering teams, to be recognised by LegalTech Breakthrough along with some other incredible companies in the legaltech and contract management space,” says Gautam Godse, Senior Vice President of Product at Brainbase. “Though still focused on building the best end-to-end platform for brands that own and license their IP, we’re grateful to be recognized for the contract management functionality of our platform.”

The mission of the annual LegalTech Breakthrough Awards programme is to conduct the industry’s most comprehensive analysis and evaluation of the top technology companies, solutions and products in the legal technology industry today. This year’s programme attracted more than 1,300 nominations from over 12 different countries throughout the world.

“IP management has hitherto been lost in old school archaic paper-shuffling. Owners of IP assets have spent so much time trying to capture more value,” says Bryan Vaughn, Managing Director of LegalTech Breakthrough Awards. “This best-in-class legal-technology from Brainbase helps clients to collect royalties more promptly, and gives them tools to manage their licensing contracts and creative approvals more effectively. Congratulations on winning ‘Contract Management Solution Provider of the Year.'”

Brainbase works with leading global brands including BBC Studios, BuzzFeed, Chefclub, Crayola, Moose Toys, Penske Media Corporation, SYBO Games and the Van Gogh Museum, among others.

Penske Media Corporation accelerates consumer products programme with Brainbase

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Brainbase, the venture-backed company helping licensing teams optimise their partnerships from contract to revenue, and Penske Media Corporation (PMC), a pioneer in the digital media space and owner of iconic brands including Billboard, Robb Report, Rolling Stone, SXSW, The Hollywood Reporter, Variety and WWD, among many others, have announced that PMC will begin using Brainbase’s brand licensing platform to streamline and manage their global licensing business.

“We’re thrilled to combine Brainbase’s leading licensing technology platform with PMC’s innovation in the media and entertainment space to create an elevated consumer products programme,” says Nate Cavanaugh, co-founder and CEO of Brainbase. “Our team is committed to delivering industry-leading technology that will take PMC’s growing licensing business to the next level and contribute to their organisation’s success for years to come.”

“As PMC continues to evolve with its brands’ audiences, we’re excited to expand our licensing programme to new categories including cannabis, health & wellness, food & beverage, apparel and more,” says Rachel Terrace, SVP of Licensing & Brand Development at PMC. “The Brainbase platform will enable us to optimise our processes and in turn launch a diverse range of partnerships across our iconic brands.”

Brainbase aims to bring together every feature required to run a global licensing business at scale to help licensing teams make smarter, faster decisions. With the help of Brainbase, IP owners are able to unify their global operations into a single software platform – from deals, product approvals, royalty reporting, digital asset management, and dashboard analytics.

PMC joins a Brainbase customer roster with leading global brands including BBC Studios, BuzzFeed, Chefclub, Crayola, Moose Toys, SYBO Games and the Van Gogh Museum, among others.

 

BBC Studios taps Brainbase Assist to power its growing licensing programme for Bluey

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BBC Studios has underscored its commitment to the Bluey licensing programme, turning to the end-to-end IP management firm Brainbase and its Assist platform to help it streamline and manage its global licensing operations for the popular pre-school property.

The move comes as BBC Studios continues to grow the successful Bluey brand in the consumer products and licensing sector. The collaborations will enable BBC to ‘make strategic franchise decisions’ all based on insights garnered from the Assist platform.

Brainbase is a venture backed company specialising in IP management.

“We are ecstatic to welcome BBC Studios to the Brainbase family,” said Brainbase co-founder and CEO, Nate Cavanaugh. “Our team is excited to see Bluey’s consumer products come to life on our platform, and to provide best-in-class technology to support its globally-recognised IP and rapidly growing consumer products business.”

Bluey has seen a surge in demand from audiences since it started airing on Disney Junior and Disney Channel in the US and becoming available to stream on Disney+.

“As we continue to grow the wildly successful Bluey brand, we noticed an increasing need to create an intuitive and collaborative centralized system,” said Suzy Raia, VP consumer products and business development, BBC Studios.

“We are beginning our relationship with Brainbase to improve partner management and help us make strategic franchise decisions based on insights.”

Brainbase’s flagship product, Brainbase Assist, helps licensing teams unify their global operations into a single software platform – from deals, product approvals, royalty reporting, digital asset management, and dashboard analytics.

Top licensed properties for BBC Studios include Bluey, the multi-award-winning animated preschool series that has taken Australia and the US by storm; Doctor Who, one of the longest running action-adventure television series in the world spanning 56 years and winning over 100 awards; and His Dark Materials, with the launch of a dedicated global online store following the successful debut of the second season on HBO.

BBC Studios joins a Brainbase customer roster with leading brands including Bonnier, BuzzFeed, kathy ireland Worldwide, Sanrio, the global lifestyle brand best known for pop icon Hello Kitty, SYBO Games and the Van Gogh Museum, among others.