Tag Archives: Brand Central

Brand Central named global consumer products agency for US YouTube-created lifestyle brand Full Send

Brand Central LLC has been appointed the global consumer products agency for the US lifestyle brand Full Send, a label created by collaborative portfolio of YouTube content creators, including the popular Nelk Boys. Under the partnership, Brand Central will look to develop strategic collaborations as it extends the Full Send …

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Metrostar to launch Kraft Heinz into the licensing arena at Festival of Licensing

Metrostar will be joining the line-up of virtual exhibitors at this year’s Festival of Licensing, where it will take to the screens to showcase its newest client, Kraft Heinz and make use of the platform for a hard launch of its brands into the world of licensing. The two companies, …

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Kraft Heinz taps Metrostar and Brand Central to licensing roll out of Heinz, HP Sauce and Lea & Perrins

Kraft Heinz has tapped Metrostar and Brand Central LLC to manage the brand licensing programme for its flagship brands in the UK and Ireland. The campaign will exploring product extensions such as new food categories and merchandise partnerships with leading names in the lifestyle sector for the likes of Heinz, …

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