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Tag Archives: brand licensing europe

BLE 2017 heralded as biggest event in show’s history

The total number of attendees rose by four per cent year on year with a rise of 11 per cent in the number of online retailers and a significant growth in the volume of visitors from outside the UK.

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Global licensing industry up 4.4% ahead of BLE 2017

Accounting for 20 per cent of the total value, Europe weighs in with a value of £38.8bn, lead by the UK, Germany, France and Italy. The figure comes in at under half the value of the US and Canadian markets which account for 58 per cent of the global total at £112.6bn.

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‘We are focusing on STEAM toys as our core toy proposition,’ says National Geographic Partners

After joining forces with Buffalo Games to develop a collection of board games, NGP has revealed plans to concentrate on STEAM toys. Here, the firm’s VP of consumer products and experiences for Europe and Africa, Maria Maranesi, details why participating in licensing shows like BLE is an ‘important part of National Geographic’s strategy’.

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