Tag Archives: brand licensing europe

You wait all year for a licensing trade show, and suddenly two come along within four months of each other – to which point, visitor registration is now open for the 21st Brand Licensing Europe, taking place this October 1 to 3. 2019 marks a big year for the show …

Tiana’s two channels currently boast a combined audience of 12 million subscribers and 2.6 billion views, making her one of the most watched girls on YouTube.

Anime’s evolution from an exclusively Japanese category to an EMEA sensation remains one of the most fascinating case studies in modern branding history, and the pair will reveal why at this year's London licensing show.

We're celebrating the Most Influential People in the Licensing Industry this BLE with a fresh new take on The Powerlist, with this, The Power 50

Brand Licensing Europe in London's Olympia is open for registration now.

The total number of attendees rose by four per cent year on year with a rise of 11 per cent in the number of online retailers and a significant growth in the volume of visitors from outside the UK.

In the first in a series of thought pieces from LIMA's Kelvyn Gardner, the industry stalwart discusses the international expansion of BLE and how it may soon outpace Vegas as the biggest licensing show on earth.

Conducted in front of a panel of judges, this year’s final was a head to head battle between the British art and design studio, Deckled Edge and the Spanish children’s brand Ioguis.

Accounting for 20 per cent of the total value, Europe weighs in with a value of £38.8bn, lead by the UK, Germany, France and Italy. The figure comes in at under half the value of the US and Canadian markets which account for 58 per cent of the global total at £112.6bn.

After joining forces with Buffalo Games to develop a collection of board games, NGP has revealed plans to concentrate on STEAM toys. Here, the firm’s VP of consumer products and experiences for Europe and Africa, Maria Maranesi, details why participating in licensing shows like BLE is an ‘important part of National Geographic’s strategy’.