Tag Archives: Brands

TikTok makes biggest push for e-commerce to date in Shopify partnership

The social media giant, TikTok is making its biggest push into e-commerce to date thanks to a new partnership with Shopify that will allow its retailers to begin advertising and selling goods through the platform. Shopify, which already provides the e-commerce platform for over 800,000 brands, will allow its merchants …

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Roundtable: Creating a brand with longevity and the factors that build a programme with steam

Richard Pink, Ashley Holman, Nikki Samuels, Gabrielle Sims, and Asda/George children’s buyer, Ruth Golightly, are among the licensing experts taking part in a specially curated panel session at next week’s Festival of Licensing, exploring the topic of brand longevity and the multitude of factors that need to be aligned in …

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