The Insights Family has lifted the lid on its latest tool development with the launch of a new platform that allows brands, partners, and retailers to compare the performance of their IP with thousands of others, across various types of media. Called the IP Index, the tool has been launched …
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From Generation Z to Generation Alpha, audiences’ tastes and preferences are ever changing, from awareness of social responsibilities to greater demand for sustainability. Co-founder of Kids Industries, Gary Pope explores the importance of authenticity when meeting today’s youth and their new consumer values My favourite game when I was a kid was Buckaroo. …
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The Brand Informer Ltd has launched its new online platform, www.thebrandinformer.com, a service designed to connect retailers directly to brand owners, with the mission of ‘changing the way brands sell and retailers buy.’ The Brand Informer is bridging the gap between brand owners, licensees and retailers, and providing a place …
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This week witnessed some pretty major new developments for the kids’, parents, and family market intelligence outfit, The Insights People, which not only revealed its re-branding to The Insights Family, but also welcomed its new chairman – in the form of Simon White – and unveiled its ‘game-changing’ new client …
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As global pandemics go, the onset of Coronavirus, while forcing many to navigate a treacherously rocky road to begin with, hasn’t fared too badly for the toy industry; a global business that has provided support and entertainment to families and children worldwide. Among some of the last year’s biggest successes …
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The social media giant, TikTok is making its biggest push into e-commerce to date thanks to a new partnership with Shopify that will allow its retailers to begin advertising and selling goods through the platform. Shopify, which already provides the e-commerce platform for over 800,000 brands, will allow its merchants …
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Richard Pink, Ashley Holman, Nikki Samuels, Gabrielle Sims, and Asda/George children’s buyer, Ruth Golightly, are among the licensing experts taking part in a specially curated panel session at next week’s Festival of Licensing, exploring the topic of brand longevity and the multitude of factors that need to be aligned in …
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The move from the online giant is part of a concerted push to eliminate fakes from the platform, an issue that has been rising in public awareness over the past couple of years.
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