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Tag Archives: BT21

Aurora World picks up pan-European plush toy license for BTS and Line Friends’ BT21

Aurora World has been awarded a pan-European plush toy license for BT21, a series of globally revered characters developed by the character brand, Line Friends and the K-Pop sensation, BTS. The agreement was brokered by WildBrain CPLG. The contract, which runs from June 1, 2019 to Dec, 31, 2021, will …

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Line Friends and BT21 make play for Latin America with Tycoon Enterprises

The global character brand Line Friends has partnered with the Latin American licensing outfit Tycoon Enterprise to develop the consumer products and brand extension business for BT21 in Mexico, Chile and Peru. BT21 is the first character IP created by Friends Creators project, which is a long-term unique and creative …

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GB Eye readies new partnership with Line Friends’ character brand BT21

Leading gift and homeware licensee, GB eye, has secured a new deal with Line Friends to launch a range of posters, gifting and merchandise, based on the popular character brand BT21. BT21 is a new character IP created by Line Friends and the international K-Pop phenomenon, BTS. Since its launch, …

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Successful launch of BT21 pop-up for CPLG and Bravado is ‘glimpse at future of music, merch and fandom’

If the early press launch this morning is any indication as to what CPLG and Bravado can expect for the coming week, the pair have plenty to celebrate with the successful opening of Camden Market’s pop-up BT21 merchandise shop. Queues wound the cobbled footpaths of Camden’s go-to destination, when members …

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