Tag Archives: BTS

Aurora World picks up pan-European plush toy license for BTS and Line Friends’ BT21

Aurora World has been awarded a pan-European plush toy license for BT21, a series of globally revered characters developed by the character brand, Line Friends and the K-Pop sensation, BTS. The agreement was brokered by WildBrain CPLG. The contract, which runs from June 1, 2019 to Dec, 31, 2021, will …

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Mattel finds strength in BTS, Barbie and Toy Story 4 amid Q3 financials

The K-Pop sensation, BTS has helped Mattel to a positive third quarter result, after the launch of the band’s own doll line helped gross sales in the international segment grow by ten per cent. The pop outfit was joined by other strong performing licenses in the Mattel portfolio, including Barbie, …

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GB Eye readies new partnership with Line Friends’ character brand BT21

Leading gift and homeware licensee, GB eye, has secured a new deal with Line Friends to launch a range of posters, gifting and merchandise, based on the popular character brand BT21. BT21 is a new character IP created by Line Friends and the international K-Pop phenomenon, BTS. Since its launch, …

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Successful launch of BT21 pop-up for CPLG and Bravado is ‘glimpse at future of music, merch and fandom’

If the early press launch this morning is any indication as to what CPLG and Bravado can expect for the coming week, the pair have plenty to celebrate with the successful opening of Camden Market’s pop-up BT21 merchandise shop. Queues wound the cobbled footpaths of Camden’s go-to destination, when members …

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