The NSPCC partners with Imagine8 for Pantosaurus and Buddy merchandise

Edutainment Licensing has announced that UK children’s charity the NSPCC has partnered with Imagine8 to create ranges of Pantosaurus and Buddy merchandise.

Based in Warrington, Imagine8 develops product ranges from concept to delivery for a one-stop-shop cross-category solution.

The ‘Back to School with Buddy’ range includes a selection of bags, water bottles and stationery featuring strong and bold graphics.

The NSPCCs Buddy is a bright green speech bubble mascot used to communicate the NSPCCs Speak Out. Stay Safe (SOSS) campaign, which has so far reached 90 per cent of primary schools nationwide.

The age-appropriate SOSS assemblies and workshops are delivered to children aged 5 to 11 across the UK and Channel Islands to encourage them to speak out if something is worrying them.

The ‘Pantosaurus Summer’ range of accessories is perfect for taking to the swimming pool as well as the beach.

Pantosaurus helps children learn about the PANTS rules, which aims to help keep them safe. From P through to S, each letter of PANTS provides a simple but valuable rule: that their private parts are private, their body belongs to them, and that they should tell an adult they trust if theyre worried or upset.

Since the launch of PANTS, 1.5 million parents have already had one of these conversations with their children and the NSPCC hopes this amazing range of products will help many more parents and carers talk PANTS with their little ones.

NSPCC’s Buddy and Pantosaurus to feature in Redan’s kids’ titles Fun To Learn and Sparkle World

Edutainment Licensing has secured a partnership with Redan to bring the NSPCC’s Buddy and Pantosaurus brands to the publisher’s leading children’s magazines.

In a campaign kicking off on March 4th this year, Buddy will feature in the Fun To Learn Friends and Sparkle World titles from Redan Publishing, while Pantosaurus will feature in the Fun To Learn Favourites.

Established in 1990, Redan is a leading independent publisher for the pre-school magazine sector with over 30 years’ experience and distributing over ½ million magazines a month.

The NSPCC’s Buddy is a bright green ‘speech bubble’ mascot used to communicate the NSPCC’s ‘Speak Out. Stay Safe’ (SOSS) campaign, which has so far reached 90 per cent of primary schools nationwide. The age appropriate assemblies and workshops are delivered to children across the UK to encourage them to speak out if something is worrying them.

Pantosaurus, meanwhile, is a bright yellow friendly dinosaur that supports parents, carers and teachers #TalkPANTS to help keep children safe. The dynamic, pants-wearing dinosaur is on a mission to share his important message, to help support children to recognise what abuse is and how they can speak up. 

Each page will feature the key message from each campaign alongside an activity for the child to enjoy and engage with plus the opportunity to win a prize bundle.

“Redan has developed an enviable reputation throughout the industry for being innovative, creative and for producing the highest quality content and we are delighted to be working with them to help grow the awareness for both brands,” said Denise Deane of Edutainment Licensing.