Tag Archives: call of duty

Activision and Alpha Industries team for Call of Duty real-world/in-game jacket

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Activision and contemporary fashion leader Alpha Industries have announced the launch of a unique physical and in-game product collaboration with Call of Duty – the new limited-edition Call of Duty x Alpha Industries B-15 Flight Jacket.

Revealed during last autumn’s Call of Duty: Vanguard launch event, the limited-edition Call of Duty x Alpha Industries B-15 Flight Jacket is now officially available to purchase for fans in celebration of Call of Duty: Vanguard and Call of Duty: Warzone’s Season 2.5 mid-season update and Free Trial for players.

The jacket is available in limited quantities via the Alpha Industries website at a $300 price point, while a digital jacket version can be found within Call of Duty: Vanguard’s in-game Flyboy Bundle at 1100 COD Points.

The in-game operator skin is an exact replica of the physical jacket, making this collaboration unique in its accessibility to a wide range of fans wanting to don the jacket either physically or virtually. The in-game Flyboy Bundle includes the jacket as a new Operator Skin (that will also unlock the Operator), a Killcam Vanity, and an MVP Highlight, which are only usable in Vanguard.

 

Activision and Alpha Industries team for Call of Duty real-world/in-game jacket

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Activision and contemporary fashion leader Alpha Industries have announced the launch of a unique physical and in-game product collaboration with Call of Duty – the new limited-edition Call of Duty x Alpha Industries B-15 Flight Jacket.

Revealed during last autumn’s Call of Duty: Vanguard launch event, the limited-edition Call of Duty x Alpha Industries B-15 Flight Jacket is now officially available to purchase for fans in celebration of Call of Duty: Vanguard and Call of Duty: Warzone’s Season 2.5 mid-season update and Free Trial for players.

The jacket is available in limited quantities via the Alpha Industries website at a $300 price point, while a digital jacket version can be found within Call of Duty: Vanguard’s in-game Flyboy Bundle at 1100 COD Points.

The in-game operator skin is an exact replica of the physical jacket, making this collaboration unique in its accessibility to a wide range of fans wanting to don the jacket either physically or virtually. The in-game Flyboy Bundle includes the jacket as a new Operator Skin (that will also unlock the Operator), a Killcam Vanity, and an MVP Highlight, which are only usable in Vanguard.

 

Call of Duty collectibles incoming from Koyo and Activision

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Games and pop culture merchandise specialist Koyo and video game publisher Activision have partnered to launch officially licensed Call of Duty: Vanguard and Call of Duty: Warzone collectibles.

The new and upcoming products build on Koyo’s existing games offering, which encompasses a range of collectibles based on popular characters and iconic items from some of the world’s biggest game developers and publishers.

Koyo’s latest range for fans of Call of Duty: Vanguard and Call of Duty: Warzone includes logo pin badges, logo keyrings, bar blade bottle openers, patch sets, DIY pin badge sets and Tomogunchi pin badge sets.

More items in Koyo’s Call of Duty collectibles range will be revealed in the coming months.

The Call of Duty: Vanguard collectibles will be available for fans to buy direct from www.thekoyostore.com or through retail stores globally from 22 January 2022, with Call of Duty: Warzone collectibles following in February.

“We’re so excited to be working with Activision to create some truly unique Call of Duty collectibles,” says Koyo COO Helen Garlick. “Our aim is always to deliver what our fan communities want, and Call of Duty has been on many wish lists for a long time, including ours! We’re sure Vanguard and Warzone players everywhere will love these items – and we have more planned for the coming months.”

 

Activision taps Merchantwise Licensing to grow consumer products reach across Australia and New Zealand

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Merchantwise Licensing has been appointed licensing agent for the video game publisher Activitision as it looks to build its consumer products programme across Australia and New Zealand.

As part of the partnership, Merchantwise will seek out new local partners and opportunities for some of Activision’s biggest franchises, including the entertainemtn blockbuster brand Call of Duty.

Opportunities will also be sought for the Crash Bandicoot franchise, including Crash Team Racing and the newly released Crash Bandicoot 4 – It’s About Time released in October last year, and Activision’s classic games series Spyro the Dragon and the company’s publishing titles – including three of Atari’s top ten best-selling games of all time – Pitfall, Grand Prix, and River Raid.

“Merchantwise Licensing prides itself on its gaming and digital licensing expertise and we are incredibly thrilled to be welcoming Activision to our portfolio of pedigree brands,” said Merchantwise Licensing’s general manager, Kerryn McCormack.

“With exceptional brands like Call of Duty, Crash and Spyro as well as all the Classics range, Activision is one of the top game publishers in the world and globally recognised for its fun, thrilling and engaging entertainment experiences. We can’t wait to explore local licensing opportunities for Activision and to provide fans with a fully immersive merchandise experience with their favourite gaming brands.”

The licensing programme will be tapping into Activision’s heritage of ‘changing the way people play’ for more than 40 years. Over the course of it four decades, Activision has built one of the largest portfolios or recognised brands and today is one of the most valuable interactive entertainment companies in the world.

Founded in 1979 as the first independent video game software developer and distributor, the company launched a series of multi-million unit selling titles in the early 1980s for the Atari 2600 including Pitfall, Kaboom! and River Raid. Since then, Activision has created some of the most iconic and memorable game experiences of all time.

Today, the company is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products for various consoles, handheld platforms and the PC. Over the past five years, Activision has continued to thrive as a leading digital entertainment provider, and its games appeal to a variety of gamers.

Activision strives to make the most fun, thrilling, and engaging entertainment experiences for its players, who live in a world with many entertainment options. The company operates in more than 15 countries including in the US, Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark, the Netherlands, Australia, New Zealand, Singapore, mainland China, Hong Kong and the region of Taiwan.

Video games market to exceed $200 billion by 2023, says latest Juniper Research

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The video games industry is on track to exceed $200 billion in value by 2023, according to the latest report from the global hi-tech communications analyst Juniper Research, growing from an expected $155 billion in 2020. The research company suggests that the growth will be lead over the next three years, by mobile and cloud gaming.

In its new report, Video Games: Industry Trends, Monetisation Strategies and Market Size 2020 – 2025, Juniper notes that the popularity of free-to-play games like Fortnite and Call of Duty Mobile is intensifying the move to in-game monetisation, and that cloud gaming and other video game subscriptions will grow at an average rate of nine per cent per year.

The industry is to see the projected growth despite the expected five per cent decline in purchase revenues over the next three year.

“At current gaming subscription prices, it will take an average of ten month of a subscription p[ayment to cover the retail cost of a single AAA game,” said co-author on the research paper, James Moar. “The value of these platforms lies in keeping players within an ecosystem, ensuring that revenue across multiple games is captured by a single platform.”

The research goes on to note that, thanks to the increase in gamers signing up to subscription services such as EA Access, Google Stadia, and Xbox Gamepass, as well as buying fewer standalone games, only mobile games will see a net increase in game installs between 2020 and 2023. It also suggests that 99 per cent of mobile game downloads in the next three years will be free-to-play.

Juniper anticipates that less than 50 per cent of PC game installs over the period will be paid for. However, these games will be the most lucrative segment for in-game purchases, approaching $32 billion in 2023. Mobile games will have more purchases, but higher value game expansion purchases will keep PC in-game revenue growth strong. Smartphone in-app revenue will grow at an average of eight per cent over the forecast period, as smartphone gaming in emerging markets grows.