Tag Archives: call of duty

Merchantwise Licensing has been appointed licensing agent for the video game publisher Activitision as it looks to build its consumer products programme across Australia and New Zealand. As part of the partnership, Merchantwise will seek out new local partners and opportunities for some of Activision’s biggest franchises, including the entertainemtn …

The video games industry is on track to exceed $200 billion in value by 2023, according to the latest report from the global hi-tech communications analyst Juniper Research, growing from an expected $155 billion in 2020. The research company suggests that the growth will be lead over the next three …

Call of Duty Mobile has become the second most downloaded launch in history, knocking the recently launched Mario Kart Tour off its perch on the mobile gaming podium. The mobile version of the first person shooter franchise has amassed 148 million downloads since its launch on September 30 this year, …

The new free-to-play title delivers first person action in a Call of Duty mobile game, featuring the game’s characters, weapons, maps and modes to the platform.

Pyramid is developing a programme across its range of products including posters, prints, canvas and wall art, merchandise, homeware, doormats, stationery and notebooks.

The studio is rounding out its hit franchises Overwatch and call of Duty with extensive consumer products plans.

The partnership with Activision will see the clothing specialist launch the range across the UK and Ireland.

The limited edition crate will boast themed items including apparel, gear and other collectables.

As Call of Duty prepares to return to its Second World War roots, we sat down with Ashley Maidy, VP of licensing and partnerships at Activision to find out what this title will bring to the licensing space.

As the biggest entertainment medium in the world, video game licenses are often overlooked by the industry at large. Dan Amos, head of new media at dedicated game licensing agency Tinderbox which now represents such franchises as Call of Duty and Halo is here to tell you why its time to start paying attention.