Tag Archives: Caryn Mandabach Productions

Banijay Brands strengthens Peaky Blinders portfolio with raft of new deals

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Banijay Brands has today announced new licensing deals for global hit drama Peaky Blinders, in collaboration with series owner and producer Caryn Mandabach Productions. These new partnerships build on the brand’s hugely successful portfolio, as the global hit series heads towards its dramatic conclusion, with season six launching on Netflix on 10 June in the U.S. and other markets.

Banijay Brands has collaborated with the leading craftsmen at Conway Stewart for a global limited-edition Peaky Blinders branded range of luxury pens, available online now. In addition, the brand is building its apparel offering, partnering with Drew Pearsons for a UK range of high-quality, Peaky Blinders-inspired caps.

Recent additions to the Peaky Blinders portfolio include Endemol Shine North America’s partnership with Bushmills Irish Whiskey, for the first official whiskey for the hit series, which is set to launch in 2022 in the U.S.; the Peaky Blinders themed Risk board game, which is now available to pre-order ahead of its UK April release in GAME retail stores; the recent opening of Endemol Shine Brazil and Escape 60’s Peaky Blinders-themed escape room and the upcoming launch of Peaky Blinders: The King’s Ransom VR game from Maze Theory.

Further extending the world of Peaky Blinders, brand-owner and series producer Caryn Mandabach Productions recently announced a brand-new immersive theatre show Peaky Blinders: The Rise, opening in summer 2022 at The Vanguard Theatre, Camden, London, and Peaky Blinders: The Redemption of Thomas Shelby, a first-of-its-kind dance theatre show, running 2022/23, written and adapted for the stage by Steven Knight.

Alice Bernardi, Director of International Brand Licensing, Banijay Brands, says: “Peaky Blinders is a global phenomenon which translates incredibly well in the brand licensing space. It is a hot property right now, with a surge in demand from both audiences, and licensees who are keen to work with us. By collaborating with experienced and reliable partners, we are able to continue offering high-quality products and experiences for fans of the show to enjoy for years to come.”

Susan Waddell, Managing Director, Caryn Mandabach Productions, adds: “We are thrilled with the response to the most recent book and game launches and even more delighted to see these new products come to market, which we know our global Peaky Blinders fanbase will be delighted with.”

The current portfolio of official Peaky Blinders products is performing strongly, with the Peaky Blinders cookbook from White Lion Publishing (Quarto Group) becoming a March 2022 bestseller in the UK, hitting number nine in the top-ten hardback nonfiction charts, and number five in the food and drink category; the limited-edition Peaky Blinders Monopoly board game which was recently released in the UK completely sold out; and the Peaky Blinders official webstore had a record-breaking month during the airing of series six in the U.K.

The recently aired season six was the UK’s number one drama of the year for young adults, with over 17 million views on BBC iPlayer to date. The final chapter will be released on Netflix from 10 June in the U.S. and other key territories. Sold to more than 180 countries, the series, distributed by Banijay Rights, is widely available internationally on Netflix. Banijay represents a range of global ancillary rights for the Peaky Blinders brand.

The multi-award-winning gangster epic series was created and written by Steven Knight (Dirty Pretty Things, Eastern Promises and Locke). Peaky Blinders is owned and produced by Caryn Mandabach Productions and co-produced with Banijay’s Tiger Aspect Productions. Caryn Mandabach Productions owns the global Peaky Blinders brand.

Bushmills Irish Whiskey is named the official tipple of Peaky Blinders

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Bushmills Irish Whiskey – from the world’s oldest licensed whiskey distillery – has announced its designation as the Official Whiskey of the Peaky Blinders TV show, and preferred sipper of the notorious Shelby Family.

The partnership with Endemol Shine North America (a Banijay company), and Peaky Blinders’ official brand owner and series producer, Caryn Mandabach Productions, launches just in time for St. Patrick’s Day and will extend through 2022.

“The motivations of the Shelbys are those of family, loyalty and perseverance, which are the same qualities that have put Bushmills at the forefront of whiskey making for hundreds of years,” says Lander Otegui, Senior Vice President of Marketing at Proximo Spirits, Bushmills’ brand owner. “Over the course of our partnership, we are excited to connect with a new, dynamic generation of whiskey drinkers through collaborative content and experiences that speak to the history and heart of our brand.”

To kick off the partnership, U.S. fans of Bushmills Irish Whiskey and of the Peaky Blinders TV show can order a Shelby Sour from their local bar between now and 17 March, and Bushmills will cover the cost. The cocktail, inspired by Tommy Shelby, features sweet and fruity flavours, balanced by the smooth, warm finish of Bushmills Original Whiskey. Head to www.Bushmills.com/Shelby for official terms and conditions of the offer, the Shelby Sour recipe and an exclusive sneak peek into Bushmills’ next release.

“What better way to welcome Bushmills as the Official Whiskey of the Peaky Blinders TV series than with a free whiskey cocktail for our loyal fans,” says Scott Shillet, Vice President of Licensing at Endemol Shine North America. “We’re excited to give our extended Shelby family a first taste of the partnership this St. Patrick’s Day as they eagerly await the sixth and final season of the hit show.”

Throughout the year, Bushmills, Endemol Shine North America and Caryn Mandabach Productions will connect with U.S. consumers through a full-scale promotion featuring co-branded content, a national advertising campaign and live experiential moments.

 

 

 

 

Steamforged Games launches its bluffing and scheming card game Peaky Blinders: Faster Than Truth

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The tabletop games publisher, Steamforged Games has launched its official Peaky Blinders card game, a new competitive title based on the multi award-winning television drama.

Aimed a three to six players, Peaky Blinders: Faster Than Truth forces players to keep their cards close to their chest as they navigate a gameplay inspired by the BAFTA award-winning TV drama. Set in 1920s Birmingham, the game features fan-favourite characters from the series.

Released worldwide on February 26th, Peaky Blinders: Faster Than truth centres on bluffing and tricking opponents. Like characters in the show, players can also choose whether to make alliances, break alliances, and even sabotage and steal from their rivals.

Mat Hart, co-founder and creative director at Steamforged Games, said: “When I first watched Peaky Blinders, I was instantly blown away by the vivid depiction of Britain after the Great War – a time of raw, bloody fighting for survival in an industrial landscape gripped by upheaval.

“We wanted to capture that feeling of playing your cards close to your chest, ever mindful of the razor-thin line between winning and losing. Blink first and you lose, and never forget that fortune smiles on the bold.”

Peaky Blinders: Faster Than Truth is available from game retailers in the UK priced at £14.99.

Take a first look at the new Peaky Blinders: Faster Than Truth card game from Steamforged Games

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Fans have been offered a sneak first peek at the upcoming Peaky Blinders: Faster Than Truth card game, a tabletop gaming title developed by Steamforged Games under a licensing agreement with Banijay Brands and Caryn Mandabach Productions.

The card game is scheduled for release on February 26, 2021 and will pay homage to the award winning series that follows the misadventures of the Shelby family as they fight to maintain an empire across the lawless streets of 1920s Birmingham and beyond.

In Peaky Blinders: Faster Than Truth, players can take a walk down those very streets as they try to gather resources to beat their rivals. Players use cards to gain resources and money as well as hinder their opponents. To get through the game, players must rely on their ability to bluff and garner intelligence as they make and break alliances in the bid to come out on top.

The game has been designed for two to six players with a playing time of 30 minutes. Check out the first images of the card game below.

Take a first look at the new Peaky Blinders: Faster Than Truth card game from Steamforged Games

Posted on by

Fans have been offered a sneak first peek at the upcoming Peaky Blinders: Faster Than Truth card game, a tabletop gaming title developed by Steamforged Games under a licensing agreement with Banijay Brands and Caryn Mandabach Productions.

The card game is scheduled for release on February 26, 2021 and will pay homage to the award winning series that follows the misadventures of the Shelby family as they fight to maintain an empire across the lawless streets of 1920s Birmingham and beyond.

In Peaky Blinders: Faster Than Truth, players can take a walk down those very streets as they try to gather resources to beat their rivals. Players use cards to gain resources and money as well as hinder their opponents. To get through the game, players must rely on their ability to bluff and garner intelligence as they make and break alliances in the bid to come out on top.

The game has been designed for two to six players with a playing time of 30 minutes. Check out the first images of the card game below.