‘We are hugely proud that UNICEF has chosen Paddington as a champion for its campaign to promote the rights of children,’ says Vivendi’s Simon Gillham.
‘We are proud to partner with Red to debut SpongeBob Red, and it is our hope that this collaboration can help shine more light on the need to fight against AIDS,’ says Nickelodeon’s Pam Kaufman.
Ben Lowe, Jason Easy and Katie Bell finished their challenge during the 2017 London Marathon.
The licensing industry will gather in Blackpool on March 23rd for a day of seaside fun followed by a bingo night in aid of the industry charity.
Jason Easy (BBC), Katie Ball (BBC) and Ben Lowe (Roy Lowe & Sons) aim to run along the Grand Union Canal, followed by the London Marathon.
Firm to create "consumer-facing cause marketing campaigns and initiatives"
Industry charity has raised over £110,000 in 2016
The charity’s licensing partners has grown to include brands such as John Lewis, Jack Wills, Kerry Foods and more.
Proceeds from the apparel collection will help disadvantaged young people move into work, education and training.
A percentage of profits from every Naturelly Jelly Juice pouch sold will go towards the charity's efforts.
Nurseries, pre-schools and primary schools are invited to sign up to the campaign, which runs from April to July 2016.
SpongeBob is trading in his square pants for denim to the support the charity.