Tag Archives: Charlotte Posner

British artist Charlotte Posner to release summer collection with UK fashion brand Never Fully Dressed

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The British contemporary artist, Charlotte Posner has landed a new partnership with the UK fashion brand, Never Fully Dressed to launch a summer collection featuring her own hand-drawn illustrations across a range of satin dresses, wrap tops, Jaspre skirts, and organic t-shirts.

The collection will be launched this month and available in stores and online at neverfullydressed.co.uk, the result of a partnership brokered by Charlotte Posner’s UK agency, WildBrain CPLG.

Jennifer Gould, brand and retail manager at WildBrain CPLG, said: “With their use of vibrant colours and versatile styles, Never Fully Dressed is the ideal partner to kick-off our design-led licensing programme for Charlotte Posner. The collection perfectly utilises Charlotte’s unique artwork and has resulted in a wonderful and timeless range.”

Lucy Aylen, founder of Never Fully Dressed, said: “The Never Fully Dressed x Charlotte Posner collaboration was born in 2020, a year where we were in some lights starved of creativity, fashion and fun. Charlotte’s fun prints offer escapism featuring extravagant, glamorous scenes showcased through her beautiful art. We hope our customers can live through the prints whilst feeling fabulous and fun when wearing.”

Posner’s style and popularity exploded onto the public scene in 2014 when she was featured as part of the Royal Academy Summer Exhibition and was profiled on the BBC’s The Culture Show. The artist has since collaborated with some of the world’s leading luxury brands and retailers, including Brown Thomas, Louis Vuitton, Nicholas Kirkwood, Crème de la Mer, London Fashion Week, and Japanese cosmetics brand Shiseido.

Meanwhile, Never Fully Dressed grew from a range of customised clothing the company’s founder, Lucy Aylen, sampled from her parents’ attic to sell at Portobello Road and Spitalfields markets, and soon developed into a successful online business with a permanent store in the brand’s native Essex.

The brand looks to promote positive dressing by showcasing multi-wears, styling tips and innovative fashion designs to its social community. Never Fully Dressed is also aiming to improve its sustainably journey starting with its pre-loved platform, as well as a Depop profile selling samples and recycled items to encourage a longer clothing lifecycle.

Acclaimed British artist Charlotte Posner turns to lifestyle licensing with WildBrain CPLG

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The acclaimed British contemporary artist, Charlotte Posner, the mind behind Pop Dolls, a work that sent social media into a frenzy in 2015, has appointed WildBrain CPLG as the European Licensing agent for her move into lifestyle licensing.

Under its lifestyle division, WildBrain CPLG will assemble a design-led consumer products programme inspired by Posner’s vibrant artwork with an initial focus on the UK market. The firm will target categories such as beauty, stationery, homewares and soft furnishing, fashion and accessories, luxury ceramics, and gifting.

John Taylor, VP Northern Europe and managing director UK and France at WildBrain CPLG, said: “Charlotte’s work is captivating and original, both accessible and uniquely creative, and we are excited to collaborate with her to develop innovative and design-led product ranges.

“The licensing programme will sit closely alongside Charlotte’s art, offering fans of her work another chance to own a little piece of Posner magic.”

Posner’s style and popularity exploded onto the public scene in 2014 when she was featured as part of the Royal Academy Summer Exhibition and was profiled on the BBC’s The Culture Show. A social media frenzy then erupted when she first introduced her ‘Pop Dolls’ series to the public in 2015. Coca-Cola, Walls, Kellogg’s and Cadbury’s all complimented the works, and one piece later became the creative for Magnum’s UK social media platforms.

Posner said: “I am excited to be working with WildBrain CPLG to expand my brand. We are at an exciting stage of development and it is a great opportunity to share our creativity with more companies.”

In the face of severe dyslexia, Posner’s undaunted creative approach shows extraordinary versatility. She has now collaborated and worked with some of the world’s leading luxury brands and retailers including Brown Thomas, Louis Vuitton, Nicholas Kirkwood, Crème de la Mer, London Fashion Week, and Japanese cosmetics brand Shiseido.

Inspired by people, places and popular culture from all over the world, Posner’s signature art style is distinguishable by its expression of shape and form, colour and confidence. She uses her art to transcend the invisible barriers that divide people and evoke emotion. Although working in a variety of media, it is traditional dip-pen and ink with acrylic and watercolour that she has become most noted for.

With an international following and requests for commissioned works by both private collectors and corporations, Posner holds art shows twice a year to showcase her latest pieces. She believes artwork should be accessible, so releases a series of limited edition signed prints of 50-100 for Spring/Summer and Autumn/Winter.