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Tag Archives: Children’s Books

Hip-hop culture brand Mass Appeal is diversifying the pre-school sector

The US media and entertainment brand Mass Appeal is looking to play a role in diversifying the current pre-school space, turning its attention to developing toys, apparel and publishing, all with a hip-hop twist. Since the brand’s formation in 1996, Mass Appeal has made it its mission to ‘represent and …

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Rocket Licensing named Rebel Girls’ UK agent to ‘revolutionise girlhood through product’

Rocket Licensing has been appointed to represent the successful literary and lifestyle brand, Rebel Girls across the UK and Eire on behalf of its US licensor and publisher Timbuktu Labs. Rebel Girls is a lifestyle media brand on a mission to raise a generation of confident girls backed by a …

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Those Licensing People has grand plans for French classic The Little Prince

Le petit prince a de grands projets, or for the rest of us: The Little Prince has some grand plans in the licensing space, as the famed French children’s title takes up residence with Those Licensing People. The iconic children’s character has been an international hit since its creation in …

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Gruffalo toys, books and games showcased at immersive London pop-up this half-term

Toys, books and performances from MC Grammar are to take centre stage at a dedicated pop-up shop in London’s Covent Garden, celebrating all things Gruffalo this half-term week. The launch is part of Magic Light Pictures’ ongoing 20th anniversary celebrations of the iconic children’s literary character. Spread over two floors, …

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Warner Bros and Pottermore form new alliance to ramp up Harry Potter digital content

Warner Bros has embarked on a new joint venture with the online Harry Potter platform, Pottermore in a move to “widen and deepen” how the franchise is built on in the digital sphere. The new project will culminate in the formation of The Wizarding World Digital and will now have …

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Metrostar named lead licensing agent for Elmer the Patchwork Elephant after changes at Penguin Ventures

Andersen Press has named Metrostar its lead licensing agent across all categories for the Elmer the Patchwork Elephant brand, following the successful launch of an Elmer apparel range under the company’s watch. The licensing programme was previously handled by Penguin Ventures, part of Penguin Random House UK. However, recent changes …

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BLE 2019 will celebrate the power of publishing with Beyond the Book

Brand Licensing Europe will debut a ‘Beyond the Book’ publishing activation at this year’s event, which takes celebrating publishing’s role within the licensing space. Over the course of this year’s event, running from October 1st to 3rd at London’s ExCeL, the Beyond the Book theme will showcase success stories that …

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Hachette’s Katie Price joins the Roald Dahl Story Company as head of books

The former head of licensing at Hachette, Katie Price is making the transfer to the Roald Dahl Story Company team, where she will take up the role of head of books. In this crucial new role, Price will be responsible for driving the performance of publishing at retail in conjunction …

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Tyne & Wear Metro gets patchwork makeover for Elmer’s Great North Parade

The Tyne & Wear Metro, the UK’s second largest metro system with 60 stations and over 36 million passenger journeys a year, has been announced as headline partner for Elmer’s Great North Parade. Following the announcement, Metro’s iconic cube has been transformed into a bright patchwork design to celebrate the …

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London Book Fair: Normalising diversity is the next step for children’s literature

On the the topic of what portrayal within children’s literature meant to them, panel members praised the increased awareness of diversity and its reflection in children’s books today, but stated that the next step was to “weave it into narrative” and make it as normal to “observe as it is in our daily lives.”

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