Tag Archives: children’s market

Full throttle for Formula One as its kids’ fan engagement outpaces football, says The Insights Family

More children are tuning in to the Formula One brand than ever before, with numbers rising by 2.85 million in key European markets alone, and outpacing the growth rate of fans flocking to football, new research from The Insights Family has revealed. The global motorsport brand has witnessed a 17 …

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Green age waste ban | The Insights Family explores sustainability in the kids’ market

This article appears in the Spring/Summer edition of ToyNews With greater purchasing power comes greater social responsibility… or words to that effect. Undeniable though, is the increasing demand and interest in sustainability and eco-consciousness among target audiences. Here, The Insights Family’s founder, Nick Richardson explores the issue Figures from the latest Kids …

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Mattel and Sanrio to launch new doll range across Amazon and Smyths Toys in the UK

Global toy maker Mattel and the lifestyle brand Sanrio are kicking off their new partnership with the launch of a new toy and accessory collection featuring Hello Kitty, My Melody, and Badtz Maru across Amazon and Smyths Toys in the UK from January 2021. The never-before-seen collection will tap into …

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Gaming and YouTube properties fuel growth in demand for licensing in the toy space, says Kids Insights’ Global Toys and Games Report

The rise of YouTube and gaming properties, spanning the likes of Minecraft, Fortnite, Sonic, and Ryan’s World have fuelled a growth in demand for licensed properties across the children’s toys and games space over the course of the last 12 months, according to findings of Kids Insights’ first Global Toys …

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