Tag Archives: children’s wear

Moonbug’s CoComelon joins Poetic Brands growing children’s and baby wear portfolio

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The popular pre-school property, CoComelon is stepping into the baby and children’s wear market thanks to a new partnership between Poetic Brands and Moonbug Entertainment.

In a deal brokered by the brand’s EMEA licensing agent, The Point. 1888, Poetic Brands will develop and launch a collection spanning children’s daywear, outerwear, and swimwear, along with towels, winter accessories, and sleeping bags. The new range will focus on the bright, playful, nursery-rhyme singing characters of CoComelon.

The consumer products programme for the property recently kicked off when Jazwares launched a toy line incorporating plush, role-play, vehicles and mini-figures.         

Anne Bradford, director, Poetic Brands, said: “From day one, it’s been important to ensure that every brand that we sign has an angle that is truly unique. CoComelon has an incredible global audience and massive brand adoption, creating a huge opportunity for retailers to engage with.  

“As soon as we discussed CoComelon with The Point.1888, we knew that this was perfect for us, and it is completely new to the apparel market. This will give us the opportunity to create ranges that will provide everything a preschooler needs from their t-shirts and sweats right through to their puddle suits and jackets. With its core engagement of one to four-year-olds, this is a fabulous new opportunity for retail.”

Becky Langer, senior commercial manager, Soft Goods at The Point.1888, added: “The brand has had such incredible digital success and we wanted to make sure that our licensing programme would enable fans to get enjoyment from it even while away from the TV or iPad.

“We’re thrilled to be in a position to announce this partnership and cannot wait to see the reaction from Cocomelon’s growing audience to the new product range.”

Kids’ lifestyle brand Lemon Ribbon looks to licensing with Glue Creative Thinking

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The children’s lifestyle brand, Lemon Ribbon, has tapped Glue Creative Thinking to expand its consumer awareness and engagement through licensed product and brand collaborations by working with influential children’s brands and licensees that ‘complement the Lemon Ribbon aesthetic.’

The firm, one that started out life designing for major international children’s wear, homeware, stationery and trend companies itself, is looking to plug into home, fashion, toys, animation, publishing, gift, and stationery markets. To do so, it will utilise its bright and bold style as well as its ‘refreshing, inclusive and joyous characters.’

Together Lemon Ribbon and Glue Creative Thinking will look to bring families closer together with the refreshingly creative, fun and educational characters that includes, Lion, Panda, Cat, Bunny, Monster and Croc. With licensed product already available across eleven countries, including USA, Spain, China, Russia and Taiwan with Licensees such as Adalberto, K Stationary and NICI, the cast of characters is awaiting a warm welcome here in the UK.

“The team and I have been keen to work with Glue for some time now,” said Edward Weale, director of Lemon Ribbon. “Though it’s certainly been an unnerving couple of months for all, we’re ready and excited to welcome the wider UK market to the world of Lemon Ribbon. We hope our inclusive, cheerful messaging will enlighten and educate both parent and child.”

Carla Bowden, founder and director of Glue Creative Thinking, added: “We’ve been huge fans of Lemon Ribbon Studio for a while, we are so thrilled and honoured we’re on this journey with them to expand the Lemon Ribbon brand here in the UK. It’s an incredibly relevant brand right now, their creative, cheerful and educational messages are enchanting and uplifting, we can’t wait to see it come to life through product.”

Glue Creative Thinking is actively building the Lemon Ribbon licensed portfolio, starting with a three-year comprehensive strategy.