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A localised version of the hit mobile games has been developed and launched for Chinese audiences.
Read More »Simon’s Cat mobile game Dash lands in China
“Tit for tat trade war is a real risk for toys,” says Toy Association’s Steve Pasierb
Overnight, Donald Trump moved to whack a 10 per cent tariff on around $200bn worth of Chinese imports beginning next week, with threats to increase the rate to 25 per cent next year if no deal was reached.
Read More »Peppa Pig lands first ever Chinese movie with Alibaba Pictures
The pre-school hit will appear in theatres in China for the first time this Chinese New Year, which happens to coincide with the 2019 Year of the Pig.
Read More »National Gallery launches five year plan to break Chinese market with Shanghai Metro takeover
With an estimated daily traffic of 200,000 people, around six million commuters were exposed to the National Gallery branding over the course of the 30 day campaign.
Read More »Trump imposes 25 per cent tariffs on $50bn worth of Chinese goods; accuses Beijing of IP theft
The US wants China to stop practices that allegedly encourage transfer of intellectual property - design and product ideas - to Chinese companies, such as requirements that foreign firms share ownership with local partners to access the Chinese market.
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