Condé Nast has opened its first branded property venture in China with the launch of the Vogue Cafe Beijing. Opened under a licensing agreement between Beijing Sycamore Seed Advertising and Media, the new cafe marks the first of a sweep of planned branded cafes for China. The second Vogue Cafe …
Read More »Flossy and Jim lands on photo-editing app Meitu as activity in China beings to pick up
Flossy and Jim is making new headwinds in China having landed a new partnership with the global mobile app, Meitu. The deals arrives as life in China slowly begins to return to normal following a two-month period of lockdown across the region. With partner in the region now back in …
Read More »Reesee Entertainment is bringing big children’s brands to growing China market
The Chinese children’s entertainment, licensing and media business, Reesee Entertainment has teamed with Xiaoling Toy to create exciting new opportunities for the development and growth of kids’ brands across the region. Together, the pair will look to capitalise on the booming market in multi-channel network content. The deal follows two …
Read More »French hit Gaspard et Lisa signs master licensee in M&G Cultural Creative for China
M&G Cultural Creative has been named the exclusive master licensee for the hit French children’s book series, Gaspard et Lisa across mainland China. The deal was struck upon by the brand’s worldwide licensing agent, Sony Creative Products Inc. Although it has been a successful licensee for a number of brands …
Read More »DC and Warner celebrate Chinese culture in Imperial Palace partnership
Pop Life Global and China’s Imperial Palace have joined forces with Warner Bros. DC to launch a raft of collectable figurines designed to highlight Chinese culture and heritage. The latest collectables are just part of what the partnership has called it Creativity and Historical Culture collection, that will span art …
Read More »Simon’s Cat mobile game Dash lands in China
A localised version of the hit mobile games has been developed and launched for Chinese audiences.
Read More »“Tit for tat trade war is a real risk for toys,” says Toy Association’s Steve Pasierb
Overnight, Donald Trump moved to whack a 10 per cent tariff on around $200bn worth of Chinese imports beginning next week, with threats to increase the rate to 25 per cent next year if no deal was reached.
Read More »Peppa Pig lands first ever Chinese movie with Alibaba Pictures
The pre-school hit will appear in theatres in China for the first time this Chinese New Year, which happens to coincide with the 2019 Year of the Pig.
Read More »National Gallery launches five year plan to break Chinese market with Shanghai Metro takeover
With an estimated daily traffic of 200,000 people, around six million commuters were exposed to the National Gallery branding over the course of the 30 day campaign.
Read More »Trump imposes 25 per cent tariffs on $50bn worth of Chinese goods; accuses Beijing of IP theft
The US wants China to stop practices that allegedly encourage transfer of intellectual property - design and product ideas - to Chinese companies, such as requirements that foreign firms share ownership with local partners to access the Chinese market.
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