Myprotein and Hotel Chocolat launch luxury collection for Christmas

Sports nutrition brand Myprotein has partnered with luxury chocolatier Hotel Chocolat to launch a range of layered bars and protein chocolate.

Available online, the limited-edition collection has been 18 months in the making and has been created to add a touch of luxury and indulgence to Myprotein’s sports nutrition range in the run-up to Christmas.

The Hotel Chocolat line, made using more cacao and less sugar, includes the following festive products:

Chocolate Orange Layered Bar (RRP £16.99): Two layers of chocolate flavour and orange flavoured protein with a caramel layer, soya protein nuggets and cacao cookie drops, enrobed in a dark couverture chocolate.

Chocolate & Salted Caramel Layered Bar (RRP £16.99): Two layers of chocolate flavour and caramel flavour protein with a caramel layer, soya protein nuggets and cacao cookie drops, enrobed in a dark couverture chocolate.

Luxury Protein Slab (available from 1 November, RRP £5.99): The iconic Hotel Chocolat chocolate with 20g of Myprotein’s best-selling whey protein isolate.

The Myprotein and Hotel Chocolat range is available online.

Emoji renews its partnership with Argentina’s Felfort to roll out more licensed chocolates across the region

The Emoji Company has renewed its partnership for the fourth year running with the Argentinian manufacturer, Felfort, the South American business that will continue to produce licensed chocolates, candies, cereals, and more for the global licensor.

Felfort and Emoji struck up their partnership in 2016 when the Argentina-based firm was tapped to develop and produce Emoji themed chocolate coins. Such was the success of the range across the region that the pair extended the line to include the more recent launch, Chocolate Jack.

“We could not choose a better association to continue building our brand in Argentina,” said Marco Heusges, CEO of The Emoji Company. “Emoji and Felfort provide excellent moments to all young people who love chocolate.”

The move comes as Argentina continues to battle through both the ongoing global Covid-19 emergency as well as its own current economic slow down. Despite this, Felfort continues to manufacture a wide variety of successful products, competing on equal footing with industries and imports from some of the world’s largest economies.