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Herschend readies for ‘significant relaunch of Chuggington’ with top tier appointments

Preparations are being made for the significant relaunch of the children’s brand, Chuggington as it readies to return to screens and the toy aisle via its master toy partnership with Alpha Group. IP owner, Herschend Entertainment Studios is expanding its leadership team with Natalie Setton, who joins the team as …

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Herschend taps Alpha Group as global master toy partner for Chuggington

Toymakers, Alpha Group has been named the global master toy partner for season six of the popular children’s animated series, Chuggington. The multi-year collaboration will see Alpha launch a toy range worldwide from 2020. The appointment was made by the Chuggington brand owner, Herschend Entertainment Studios who acquired the property …

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