Tag Archives: classic animation

Planeta Junior extends licensing reach for The Smurfs across Spain, Portugal and Central and Eastern Europe

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Planeta Junior has secured an agreement with the global license holder IMPS to coordinate The Smurfs’ brand licensing programme across Spain, Portugal, and Central and Eastern Europe.

The deal acts as an extension to Planeta Junior already established remit as The Smurfs’ agent across Iberia. Thanks to the success that the company has seen across the territory, IMPS has decided to renew the agreement with the added regions.

Planeta Junior will manage the licensing program in all categories, except publishing, in all aspects of The Smurfs IP including: the classic brand, (which targets millennial audiences,) and the animated feature films and series, (causing a storm among younger audiences). The new The Smurfs CGI series will hit TV screens in 2022.

“We are happy to extend our collaboration with such a strong and passionate partner as Planeta Junior. They have been very successful increasing the value of The Smurfs in the Iberian market with a broad range of great products that embody the joyful spirit of The Smurfs,” said Véronique Culliford, president and founder of IMPS / LAFIG and daughter of Peyo.

“With the new TV series coming, we want to collaborate with the best partners and Planeta Junior is definitely one of those.”

Ignacia Segura, managing director of Planeta Junior, added: “The Smurfs are some of the most iconic and best loved characters ever created. We are proud to renew this property’s management in Spain and Portugal and to add CEE countries to the agreement. Adults and children will love the amazing products we are developing, which will take The Smurfs into unexplored territories.”

This historic brand is based on the characters and uninverse Belgian cartoonist Peyo created in 1958. The brand has been made contemporary thanks to recent film projects in CGI animation and live action, as well as the latest TV CGI series for five to ten year olds, which will receive its world premiere in 2022.

This new series will feature all the elements that made The Smurfs iconic: comedy, adventure, action, pace and quick-fire dialogue.

Global Icons named worldwide exclusive agent for Betty Boop and Fleischer Studio’s classic character slate

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Global Icons has been named the worldwide exclusive licensing agent for Fleischer Studio’s slate of classic characters, including the animated screen star, Betty Boop. The new deal was made official at the start of the month as part of Fleischer Studio’s plans to expand licensing opportunities for its portfolio of properties.

“We’re excited for the future and all the fantastic ideas in the works with Global Icons. I’m confident they’ll do a superb job representing Betty Boop and our other classic characters,” said Mark Fleischer, chairman and CEO of Fleischer Studios. “We also look forward to continuing to build our demographics and wonderful relationships in the Betty Boop marketplace in every way possible.”

Jeff Lotman, CEO of Global Icons, added: “I have been a longtime fan of Betty Boop and Fleischer Studios. Betty is truly a cultural Icon that has gained the respect and admiration of millions of fans around the word. We can’t wait to let our global team have the opportunity to grow the program in a very strategic and aggressive way.”

Global Icons will combine its expertise in brand building with its strength and resources around the world to connect Betty with new territories and consumers while creating exciting new opportunities for her core fan base.

Last year saw Betty Boop celebrate her 90th anniversary, marking nine decades of setting trends, breaking rules and turning conventions on their head. Betty Boop has become one of the most popular and successfully licensed characters in entertainment history, with licenses in the US and around the world.

Betty Boop’s popularity today shines through her prevalence in pop culture. Fashion magazines, advertisers, designers and entertainment producers are constantly including and referencing Betty in their offerings. She is considered a style icon, trendsetter and a symbol of women’s empowerment.

In addition to Betty Boop, other Fleischer Studios classic characters adored by fans include Betty’s beloved pup Pudgy, Grampy, her pal Bimbo and the groundbreaking character Koko the Clown, the first character to ever be animated with the Rotoscope.