Tag Archives: clicks and mortar

Opinion I Can brand merch have the best of both worlds – in-store and online?

In-real-life and online shopping are both important retail strategies, but for brands in particular, they throw up different problems. Is embracing a ‘clicks and mortar’ approach the way forward, wonders Spread Group’s Head of Licensing Sven Burscher The last two years have seen a huge shift in consumer behaviour. Some …

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