Tag Archives: Clothing

JoJo Maman Bebe has launched its fourth Elmer clothing collection, a range of hoodies, joggers, sleepsuits, and cardigans all featuring new styles and graphic specially created by the retailer’s design team. The launch has been supported by digital marketing and social media campaigns from the retailer and Elmer publisher, Andersen …

Italy’s leading mother, baby and children’s retailer, Prénatal has detailed the launch of an exclusive new clothing range inspired by the popular pre-school series, Bing. The launch marks the latest brand extension signing for Acamar Films across the region. Brokered by Acamar’s Italian licensing agency, Maurizio Distefano Licensing in partnership …

The licensed clothing specialist, Poetic Brands has tuned up a new European deal with the musical instrument manufacturer, Fender, to create a raft of new apparel lines for adults. The partnership arrives off the back of a trend for music properties within the consumer products space over the last few …

The globally loved Nintendo franchises, Super Mario and Animal Crossing: New Horizons are finding a new footing in the fashion world, thanks to a partnership between the video game maker and apparel specialist, Black Milk Clothing. Renowned for its unique take on licensed collaborations, BlackMilk Clothing is offering gaming fans …

Australia’s leading sleepwear brand Peter Alexander has partnered with Haven Global to launch the retailer’s first collaboration with Eric Carle’s timeless classic, The Very Hungry Caterpillar. The new deal sees the arrival of a 12-piece capsule collection of men’s, women’s, and children’s sleepwear. “This collaboration has been a long-time coming,” …

Macmillan Children’s Books has struck up a new deal with Tesco’s clothing brand F&F to launch a range of baby clothing based on the classic pre-school storybook Dear Zoo created by Rod Campbell. Developed by Paul Dennicci for F&F at Tesco, the range launched last week across 165 stores nationwide, …

The licensed clothing specialist Poetic Brands has just signed a deal with British Motor Heritage Limited to produce a range of products based on four UK motoring brands – Rover, Austin, Austin-Healey and MG. Harking back to the golden era of British motoring, the deal aims to tap into current …

The deal will see Poetic Brands using classic imagery based on each beer to create an adult clothing range that will tap into the huge appeal of these properties.

The new range uses many of the original colours from Kodak branding and packaging from the 90s and draws inspiration from Kodak’s days as a standout NASCAR team sponsor.

The MayaHansenXChupaChups collection will be presented at this year’s Mercedes Benz Fashion Week.