Care Bears adult licensing roster continues to grow as Somerbond lands ladies’ nightwear

CloudCo’s heritage children’s animation, Care Bears is continuing to expand its licensing portfolio thanks to a new partnership with the ladies’ nightwear specialist, Somerbond.

The partnership is the latest in a recent flurry of licensing activity and licensees secured by the property’s European licensing agency, Bulldog Licensing. The brand has experienced strong sales across its adult offering recently, following collaborations with Dolls Kill, Irregular Choice, Tikiboo, and Bershka.

Bulldog licensing continues to roll out a cross-category programme for the much-loved brand, featuring apparel, accessories and home. 

Meanwhile, the children’s programme is underpinned by strong ratings for the Care Bears Unlock the Magic show, airing on Pop. This content will soon be bolstered by new music videos being released by digital partner, Moonbug.

The new licensees join a robust licensing programme, including a newly launched range from Master Toy partner, Basic Fun, which has seen a strong launch in the UK, along with a number of other best in class licensees including Dennicci, Bioworld and Park Agencies.

Rob Corney, MD, Bulldog Licensing, said: “Care Bears may be nearly 40 years old, but it remains as popular as ever among generations of fans. The original fans are still embracing the brand and we’re looking forward to adding new lines with these two new partners to expand the offering for them.”

The Hachette Children’s Group lands publishing rights for the hit pre-school series Tinpo

The Point. 1888 has partnered with one of the UK’s leading children’s publishers, the Hachette Children’s Group, to adapt the CGI animated television series Tinpo into a wide range of book and activity formats.

The agreement will see the launch of a new range of picture books, annuals, story books, activity books, and novelty books featuring the characters and stories from the popular children’s series.

Since launching in February 2019 via a prime slot on the CBeebies television channel, Tinpo has become a favourite among its pre-school audience in the UK. Combining themes of construction and unconventional problem solving, the main character Tinpo and his team resolve problems in their unique world in ways that are never practical, but always fun.

In addition to the UK, the show just launched last week in Japan on TV Tokyo and last month in Latin America on Nick Jr./Noggin with more broadcaster announcements coming shortly.

The Hachette Children’s Group was chosen as the property’s publishing partner for its record of success in creating award-winning and bestselling books for children of all ages and interests. Its licensed publishing includes Rainbow Magic, Beast Quest and Pokémon.

Bethan Garton, retail and brand director at The Point.1888, said: “This is a wonderful start to what will be a successful licensing programme for Tinpo and its owner, Cloudco Entertainment. Publishing is a key pillar within the programme, allowing the brand to reach an already loyal audience with some crucial products in a popular category.

“Here at The Point.1888, we love working with the Hachette Children’s Group and are delighted to be adding Tinpo to its portfolio of impressive brands.”

Heather Crossley, Pat-a-Cake and Licensing Publisher at the Hachette Children’s Group, commented: “We’re delighted to be constructing a tailored publishing programme that introduces the “Tintastic” world of STEAM to pre-schoolers. Building on the themes of problem-solving, creativity and teamwork, we will combine tried-and-tested formats with innovative ideas to create books that children will come back to time and again.”

Roubina Tchoboian, vice-president of international licensing at Cloudco Entertainment, added: “We have long admired the products that Hachette Children’s Group creates and look forward to seeing the key themes of Tinpo brought to life through what we’re confident will be a successful range of books.”