Cobra Kai consumer products programme expands ahead of Season 4

In anticipation of the Cobra Kai fourth season release on December 31, Sony Pictures Consumer Products (SPCP) has announced a significant expansion to the Cobra Kai consumer products programme.

Boasting apparel, accessories, toys, collectibles, home goods, novelty, costumes, jewellery, publishing and more, the Cobra Kai consumer products line covers all licensing categories with goods for everyone to enjoy while streaming the hit show. In addition to the U.S., the brand can be found in hundreds of formats across the globe, including key markets the UK/Europe, Mexico, Brazil and Japan.

Cobra Kai ratings have been strong throughout its run, and as the fourth season approaches, consumer demand for show-themed products has never been stronger,” says Jamie Stevens, EVP, Worldwide Consumer Products, Sony Pictures Entertainment. “With Cobra Kai, Miyagi-Do and Eagle Fang, fans have the opportunity to show their support for any of their favorite dojos with the breadth of merchandise we’re offering, and just in time for the show’s debut on New Year’s Eve!”

Just released from Playmates are the Teenage Mutant Ninja Turtles vs. Cobra Kai 2-Packs: Mikey vs. Daniel LaRusso, Donatello vs. Johnny Lawrence, Ralph vs. John Kreese and Leo vs. Miguel Diaz. The figures can be seen across several top media outlets’ holiday gift guides and general gift roundups, and are available from Amazon.

U.S. partnerships include:

  • A HERO x Cobra Kai speciality coffee collaboration with HERO Beverage Co, which can be found online at drinkhero.com or at participating retail partner locations across the U.S.
  • A limited-edition collaboration with head to toe looks inspired by each dojo, from Champion Athleticwear, launching in February 2022.
  • Sleepwear, headwear, hosiery and accessories from Bioworld at Walmart.
  • Boxerbriefs, hats, shirts, sweatshirts and tanks from Contenders Clothing at www.contendersclothing.com.
  • All-new 7-inch figures from Diamond Select Toys, available for pre-order now at  www.diamondselecttoys.com.
  • Costumes and accessories from Disguise, Party City and Spirit.
  • Diverson3’s Cobra Kai: Card Fighter mobile game for iOS and Android.
  • FunkoPop! vinyl figures, available for purchase at www.funko.com.
  • Han Cholo earrings, pendant necklaces, rings and enamel pins, found at www.hancholo.com.
  • A four-part limited edition comic book series from IDW, available at www.idwpublishing.com.
  • Ripple Junction apparel, including dojo-themed t-shirts, tanks and hoodies, socks and more, at the official Cobra Kai Amazon store.
  • Drinkware, stationery, throws and novelty items from Surreal Entertainment and apparel from Mad Engine online and at various retail locations.
  • Trends International posters, bookmarks and calendars available at www.trendsinternational.com.

Europe/UK partners include:

  • Party Delights (at www.partydelights.co.uk) and Amscan International Limited (also available in Australia) for dress-up.
  • Bioworld International, the UK and Europe day- and nightwear license holder, for apparel, currently available at retailers such as Asda, Primark and Next.
  • Cend International Limited (The Hut Group)/Zavvi for apparel, accessories, gifting and home items, available now at www.zavvi.com.
  • Ecell Global for phone and tablet cases, found at goheadcase.com.
  • Pyramid Posters for poster and gifting items, at Truffle Shuffle, HMV and The Range.
  • STOR S.L. holds a drinkware and crockery license for Europe, UK, and MENA and is set to launch early 2022.

SPCP is giving fans a one-stop-shop to snag all their favourite goods across every major product category at cobrakaistore.com for shoppers in the U.S., Canada, New Zealand and Australia and uk.cobrakaistore.com for European shoppers.

 

Cobra Kai consumer products programme expands ahead of Season 4

In anticipation of the Cobra Kai fourth season release on December 31, Sony Pictures Consumer Products (SPCP) has announced a significant expansion to the Cobra Kai consumer products programme.

Boasting apparel, accessories, toys, collectibles, home goods, novelty, costumes, jewellery, publishing and more, the Cobra Kai consumer products line covers all licensing categories with goods for everyone to enjoy while streaming the hit show. In addition to the U.S., the brand can be found in hundreds of formats across the globe, including key markets the UK/Europe, Mexico, Brazil and Japan.

Cobra Kai ratings have been strong throughout its run, and as the fourth season approaches, consumer demand for show-themed products has never been stronger,” says Jamie Stevens, EVP, Worldwide Consumer Products, Sony Pictures Entertainment. “With Cobra Kai, Miyagi-Do and Eagle Fang, fans have the opportunity to show their support for any of their favorite dojos with the breadth of merchandise we’re offering, and just in time for the show’s debut on New Year’s Eve!”

Just released from Playmates are the Teenage Mutant Ninja Turtles vs. Cobra Kai 2-Packs: Mikey vs. Daniel LaRusso, Donatello vs. Johnny Lawrence, Ralph vs. John Kreese and Leo vs. Miguel Diaz. The figures can be seen across several top media outlets’ holiday gift guides and general gift roundups, and are available from Amazon.

U.S. partnerships include:

  • A HERO x Cobra Kai speciality coffee collaboration with HERO Beverage Co, which can be found online at drinkhero.com or at participating retail partner locations across the U.S.
  • A limited-edition collaboration with head to toe looks inspired by each dojo, from Champion Athleticwear, launching in February 2022.
  • Sleepwear, headwear, hosiery and accessories from Bioworld at Walmart.
  • Boxerbriefs, hats, shirts, sweatshirts and tanks from Contenders Clothing at www.contendersclothing.com.
  • All-new 7-inch figures from Diamond Select Toys, available for pre-order now at  www.diamondselecttoys.com.
  • Costumes and accessories from Disguise, Party City and Spirit.
  • Diverson3’s Cobra Kai: Card Fighter mobile game for iOS and Android.
  • FunkoPop! vinyl figures, available for purchase at www.funko.com.
  • Han Cholo earrings, pendant necklaces, rings and enamel pins, found at www.hancholo.com.
  • A four-part limited edition comic book series from IDW, available at www.idwpublishing.com.
  • Ripple Junction apparel, including dojo-themed t-shirts, tanks and hoodies, socks and more, at the official Cobra Kai Amazon store.
  • Drinkware, stationery, throws and novelty items from Surreal Entertainment and apparel from Mad Engine online and at various retail locations.
  • Trends International posters, bookmarks and calendars available at www.trendsinternational.com.

Europe/UK partners include:

  • Party Delights (at www.partydelights.co.uk) and Amscan International Limited (also available in Australia) for dress-up.
  • Bioworld International, the UK and Europe day- and nightwear license holder, for apparel, currently available at retailers such as Asda, Primark and Next.
  • Cend International Limited (The Hut Group)/Zavvi for apparel, accessories, gifting and home items, available now at www.zavvi.com.
  • Ecell Global for phone and tablet cases, found at goheadcase.com.
  • Pyramid Posters for poster and gifting items, at Truffle Shuffle, HMV and The Range.
  • STOR S.L. holds a drinkware and crockery license for Europe, UK, and MENA and is set to launch early 2022.

SPCP is giving fans a one-stop-shop to snag all their favourite goods across every major product category at cobrakaistore.com for shoppers in the U.S., Canada, New Zealand and Australia and uk.cobrakaistore.com for European shoppers.

 

WildBrain CPLG lands wave of European licensees for Sony’s The Boys, Cobra Kai and Outlander

WildBrain CPLG has secured a wave of cross-category European licensees for Sony Pictures Consumer Products’ hit TV series The Boys, Cobra Kai, and Outlander.

Getting the action underway for the superhero series The Boys, WildBrain CPLG has landed UK partnerships with Forbidden Planet for a t-shirt and gifting line, The Hut Group for apparel and accessories, Fashion UK for apparel and accessories, and Pyramid International for posters and accessories.

Over in Germany, and Spreadshirt is on board for print-on-demand apparelm and EMP.com for an apparel range across Europe. Additionally, Cotton Division is developing apparel for the French market while in Spain, Stor SL is creating homewares. Grupo Erik has signed for calendars, posters and gifts.

The Boys is an Amazon Prime Video original series based on the comic book of the same name by Garth Ennis and Darick Robertson. The series follows a team of vigilantes as they combat superheroes who abuse their power and abilities.

Elsewhere, and the martial arts comedy-drama Cobrai Kai – inspired by the iconic Karate Kid film franchise – is kickstarting the year with new UK deals with Pyramid International for accessories, Bioworld International for apparel and accessories, The Hut Group for apparel and accessories, and Ecell Global for phone accessories.

Created by Josh Heald, Jon Hurwitz and Hayden Schlossberg, Cobra Kai is set over 30 years after the original Karate Kid film and follows the arch-rivalry between Daniel LaRusso and Johnny Lawrence as he reopens the Cobra Kai karate dojo. The third season launched on Netflix in January 2021.

In the UK, WildBrain CPLG has also secured deals for the hit romantic time-travel drama Outlander, which include: Aurora of Orkney, for a jewellery line; and Ecell Global for phone accessories. For the Germany, Austria and Switzerland markets, Spreadshirt, EMP.com and Nastrovje P. GmhH & Co.KG are on board for apparel collections.

Set in Scotland and based on the bestselling novels by Diana Gabaldon, Outlander follows the story of a time-travelling 20th century doctor, Claire Fraser, and her 18th century Highlander husband Jamie Fraser.

John Taylor, VP Northern Europe and managing director UK and France at WildBrain CPLG, said: “Sony Pictures Consumer Products has a rich and compelling TV portfolio, which offers great entertainment for every audience. From the grittiness and thrilling twists of The Boysto the nostalgia and humour ofCobra Kai, and Outlander’s gripping storylinesthese series are hits that have captured the imaginations of audiences internationally. We look forward to bringing fans across Europe diverse and engaging merchandise selections inspired by this fantastic trio of shows.”

WildBrain CPLG represents Sony Pictures’ extensive theatrical film and TV catalogue across EMEA, which also includes much-loved blockbuster entertainment franchises such as Ghostbusters and Jumanji; hit TV series Breaking Bad and spin-off prequel Better Call Saul; and popular Columbia Pictures’ back-catalogue classics including The Karate Kid and Poetic Justice.

Sony Pictures CP details Cobra Kai product line-up as the series heads to Netflix this month

Sony Pictures Consumer Products has detailed a comprehensive line-up of products and partners for the two-time Emmy nominated series Cobra Kai, just as the show prepared to enter a new dojo on August 28 when the first two seasons land on Netflix.

Spanning gaming, apparel, accessories, collectable toys, publishing, costumes, home goods, and more, select products are now available in the US, with additional products being released throughout the year and into 2021. The range will be found across major retailers including Amazon, Box Lunch, FYE, GameStop, Hot Topic, Spencer’s, and Walmart.

“We are super excited to bring the first two seasons of Cobra Kai to Netflix’s massive, global audience, with a third season on its way in 2021. We are taking the show beyond the screen and into the hands of consumers through a variety of merchandise offerings, and we are honored to have such a fantastic roster of licensees to help make that happen,” said Jamie Stevens, EVP, Worldwide Consumer Products, Sony Pictures Entertainment.

“With even more help from our showrunners themselves who make sure we are staying true to the DNA of Cobra Kai, we’re confident that fans everywhere will be proud to show ‘no mercy’ for their fandom by sporting these epic show-themed products.”

This year, Cobra Kai is getting the gaming treatment with a new mobile game published by Boss Team Games coming this autumn, along with a new console game from Gamemill called Cobra Kai: The Karate Kid Saga Continues, which launches October 27.

Bioworld has apparel including sleepwear, headwear, hoisery and accessories available now, while Contenders Clothing has launched its boxer briefs, hats, shirts, sweatshirts, and tanks. Funko’s action figures, phone accessories, backpacks, keychains, belts and buckles and hats are out now, as is the first in the comic book series from IDW Publishing.

NECA has launched a line of collectables, Party City has a Johnny Lawrence adult costume, and Spirit Halloween has a variety of adult costumes themed Daniel LaRusso and Johnny Lawrence. Surreal Entertainment has water bottles, stickers, duffle bags, wrist and headbands, while Teespring has apparel and accessories.

The Araca Group has the official Cobra Kai store featuring apparel, home decor, and accessories, while Trends International has a line of posters to collect.

Sony Pictures Consumer Products is also taking Cobra Kai beyond the US with the following international licensee collaborations: Caprice apparel (Australia, New Zealand) and Ecell Global phone and tablet accessories (France, Germany, Ireland, Italy, Spain, and the UK).